Associate Professor Margaret Brunton PhD, MMgt, BSocSc

Associate Professor

School of Communication, Journalism and Marketing

Margaret Brunton is an Associate Professor in the School of Communication, Journalism & Marketing at the Auckland campus of Massey University. Before entering academia Margaret practised as an RN in both the public and private health sector. Her research interests focus on multiple aspects of the role of workplace communication in supporting a sustainable healthcare service in NZ. Current research explores the intersection between communication and practice between RNs in culturally diverse healthcare organisations. The goal is to identify ethically responsible, practical initiatives to help health professionals navigate the increasing demands and complexity of a rapidly-changing work environment.

Professional

Contact details

Ph: 414-0800, ext 43312
Location: QB3.45, Quad B
Campus: Albany

Qualifications

Doctor of Philosophy - University of Waikato (2001)
Master of Management Studies - University of Waikato (1995)
Bachelor of Social Sciences - University of Waikato (1992)

Research Expertise

Research Interests

Communication within organisational settings

Communication management in healthcare organisations

Intercultural communication within diverse organisations

Persuasive public health messaging

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Health Care Administration (111709): Medical And Health Sciences (110000): Public Health and Health Services (111700)

Keywords

Ethical communication within organisational settings

Health sector communication management

Intercultural communication within diverse workplaces

Persuasive public health messaging

Research Projects

Summary of Research Projects

Position	Current	Completed
Project Leader	1	5

Completed Projects

Project Title: Improving RN's cross cultural communication in culturally diverse team or work settings - McCutchan Trust Scholarship

The existing project is the first comprehensive study of the cross-cultural interface between RNs in the NZ health sector. The purpose is to help improve the workplace experience and retention of RNs, a large, diverse and important professional group. In turn, patient safety itself relies predominantly on effective communication in teamwork, which is rendered more complex with cross-cultural teams. However, the question arises of what influences are generic across geographical boundaries and which are unique to cultural contexts. In the NZ context, we have applied a mixed method approach to identify ways to improve cross-cultural communication, team functioning and work satisfaction within a diverse population of RNs in the New Zealand workplace. If possible, we would like to replicate this research project with Phase 1 interviews to obtain data to inform the development of the phase 2 online survey. However, if this is not possible, even to run the current online survey to obtain responses from a sample of UK RNs would provide valuable insight. The proposed timeline would be mid-2017 or a timeframe that is suitable for the sector. Although much research has focussed on the experience of migrant health professionals entering the public health sector, this study incorporates the collective experiences of interaction with the host culture.

Read Project Description Hide Project Description

Date Range: 2016 - 2018

Funding Body: Nursing Education and Research Foundation

Project Team:

A/Pro Margaret Brunton - Project Leader

Project Title: The role of cultural competency in identity formation and acculturation of overseas trained Registered Nurses into public health service organisations in New Zealand

This pilot study explores the communication interface between internationally qualified nurses (IQNs) and NZ qualified nurses (NZRNs) in the health sector. A sustainable public health service depends on an increasingly diverse workplace, including the retention of IQNs. Although considerable work has examined aspects of the experiences of migrant nurses, there has been no available information about the implications of the communication interface in the workplace. The data from the pilot study informs an online questionnaire to identify how levels of cultural competence and individual, social and professional identity influence the acculturation and skill development of IQNs in adapting to the demands of the public health sector in NZ. Parallel studies are in progress with collaborators in Australia, the UK, Dubai, Israel and the USA in order to facilitate a cohesive, effective and enduring international workforce of RNs in the public health service.

Read Project Description Hide Project Description

Date Range: 2013 - 2013

Funding Body: Massey University

Project Team:

A/Pro Margaret Brunton - Project Leader

Project Title: Start 3 studies and write up others

The first project explores the under-researched area of communication of CSR to internal stakeholders. This two-phase study first comprised interviews with CSR managers in large organisations who were members of the Sustainable Business Council of NZ. The interview data informed phase two, the development of an online survey distributed to staff in the same organisations. The results illustrate some disjuncture between what CSR managers believe they communicate, and perceptions of their staff. Managers often fail to identify how central it is that CSR values are communicated, understood and internalised by staff. The second activity was to extend the national Communication Management competency framework developed using practitioners, employers and academics. Data was analysed to investigate professional identity issues and barriers to performance. An international project on comparative competencies also commenced with researchers in Europe. The third project investigated a number of aspects of the structural management of the public health service. First, data involved with NZ's first-ever junior doctors strike was analysed and submitted for publication. Second, an investigation was carried out to analyse the Labtests debacle, and consider the implications. Media sources were also analysed to evaluate the political construction of the way that `quality' in the health service is communicated, compared to the lived experience of health professionals. Five conference papers and publication of six peer-reviewed journal articles resulted from this research grant.

Read Project Description Hide Project Description

Date Range: 2009 - 2010

Funding Body: Massey University

Project Team:

A/Pro Margaret Brunton - Project Leader

Project Title: A communication needs analysis

Research was carried out in partnership with the Public Relations Institute of NZ to ascertain the competencies required to be a Communication Management (CM) practitioner in New Zealand. The resulting stakeholder-defined blueprint identified the competencies needed to prepare graduates for the best possible fit with workplace requirements. Second, the blueprint also affords a useful tool to inform effective and efficient workforce planning, recruitment, training and career development paths in CM practice. This project has resulted in three publications in top-ranked journals.

Read Project Description Hide Project Description

Date Range: 2007 - 2008

Funding Body: Massey University

Project Team:

A/Pro Margaret Brunton - Project Leader

Research Outputs

Journal

Request Academic Output

Brunton, M., Cook, C., Walker, L., Clendon, J., & Atefi, N. (2019). Home and away: A national mixed-methods questionnaire survey of host and migrant Registered Nurses in New Zealand. Collegian.
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Choi, MS., Cook, CM., & Brunton, MA. (2019). Power distance and migrant nurses: The liminality of acculturation. Nursing Inquiry. 26(4)
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M., Cook, C., Kuzemski, D., Brownie, S., & Thirlwall, A. (2019). Internationally qualified nurse communication—A qualitative cross country study. Journal of Clinical Nursing. 28(19-20), 3669-3679
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Sayers, J., & Brunton, M. (2019). Using the heterotopic mirror to reveal tensions in public reaction to a photographic essay of eldercare staff and older adults. Journal of Aging Studies. 48, 17-24
[Journal article]Authored by: Brunton, M., Sayers, J.

Read Online:

Read Abstract: abstract icon

Brunton, M., & Cook, C. (2018). Dis/Integrating cultural difference in practice and communication: A qualitative study of host and migrant Registered Nurse perspectives from New Zealand. International Journal of Nursing Studies. 83, 18-24
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Cook, C., Brunton, M., Pukepuke, T., & Tan, AL. (2018). Exploring communication during the journey from noticing bodily changes to a diagnosis of endometrial cancer. Journal of Clinical Nursing. 27(5-6), 1262-1275
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M., & Cook, C. (2019). Communication in the clinic: Negotiating nursing practice in sexual health clinics. International Journal of Healthcare Management. 12(1), 60-67
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M. (2018). Managing Change Communication in Contested Professional Spaces. Journal of Change Management. 18(1), 35-53
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Cook, C., & Brunton, M. (2018). The importance of moral emotions for effective collaboration in culturally diverse healthcare teams. Nursing Inquiry. 25(2)
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M. (2017). Risking the Sustainability of the Public Health System: Ethical Conundrums and Ideologically Embedded Reform. Journal of Business Ethics. 142(4), 719-734
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M., Eweje, G., & Taskin, N. (2017). Communicating Corporate Social Responsibility to Internal Stakeholders: Walking the Walk or Just Talking the Talk?. Business Strategy and the Environment. 26(1), 31-48
[Journal article]Authored by: Brunton, M., Eweje, R., Taskin, N.

Read Online:

Read Abstract: abstract icon

Brunton, MA., & Galloway, CJ. (2016). The role of “organic public relations” in communicating wicked public health issues. Journal of Communication Management. 20(2), 162-177
[Journal article]Authored by: Brunton, M., Galloway, C.Contributed to by: Galloway, C.

Read Abstract: abstract icon

Brunton, M., Kankaanranta, A., Louhiala-Salminen, L., & Jeffrey, L. (2019). Are Strategic Communication Management Competencies and Personal Attributes Global? A Case Study of Practice in Finland and New Zealand. International Journal of Business Communication. 56(2), 151-172
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Cook, C., & Brunton, M. (2015). Pastoral power and gynaecological examinations: A Foucauldian critique of clinician accounts of patient-centred consent. Sociology of Health and Illness. 37(4), 545-560
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Cook, C., Clark, T., & Brunton, M. (2015). Optimising cultural safety and comfort during gynaecological examinations: Accounts of indigenous Māori women. Nursing Praxis in New Zealand Inc. 30(3), 19-34 Retrieved from http://www.nursingpraxis.org/303-optimising-cultural-safety-and-comfort-during-gynaecological-examinations-accounts-of-indigenous-m257ori-women.html
[Journal article]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., & Jeffrey, L. (2014). Identifying factors that influence the learner empowerment of international students. International Journal of Intercultural Relations. 43(PB), 321-334
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Asquith, A., Brunton, M., & Robinson, D. (2015). Political Influence on Public–Private Partnerships in the Public Health Sector in New Zealand. International Journal of Public Administration. 38(3), 179-188
[Journal article]Authored by: Asquith, A., Brunton, M.Contributed to by: Asquith, A.

Read Online:

Read Abstract: abstract icon

Brunton, MA., & Jeffrey, L. (2014). Identifying factors that influence the learner empowerment of international students. International Journal of Intercultural Relations. 43(Part B), 321-334 Retrieved from http://www.elsevier.com/locate/ijintrel
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Cook, C., & Brunton, M. (2014). The influence of the Cartwright report on gynaecological examinations and nurses' communication.. Nursing praxis in New Zealand inc. 30(2), 28-38
[Journal article]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., & Pick, D. (2014). The contest for a community diagnostic laboratory contract in New Zealand: The influence of neo-liberalism in the public health sector. International Journal of Healthcare Management. 7(1), 45-52
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, MA., & Jeffrey, LM. (2013). Perceptions of professional identity among communication management practitioners. Australian Journal of Communication. 40(3), 41-63
[Journal article]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M. (2012). Communicating sustainability, but producing pollution: The case of the BP oil spill. Critical Studies on Corporate Responsibility, Governance and Sustainability. 3, 169-191
[Journal article]Authored by: Brunton, M.

Read Online:

Brunton, M., & Eweje, RG. (2012). Teaching Ethics: The Role of Culture in Ethical Perceptions. Journal of Business Ethics Education. 9, 7-26
[Journal article]Authored by: Brunton, M., Eweje, R.

Read Abstract: abstract icon

Jeffrey, L., & Brunton, M. (2012). Professional identity: How communication management practitioners identify with their industry. Public Relations Review. 38(1), 156-158
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M. (2005). Emotion in health care: The cost of caring. Journal of Health, Organisation and Management. 19(4-5), 340-354
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M., & Eweje, G. (2012). Teaching ethics: The role of culture in ethical perceptions. Journal of Business Ethics Education. 9, 7-26 Retrieved from http://www.pdcnet.org/collection/show?id=jbee_2012_0009_0007_0026&file_type=pdf
[Journal article]Authored by: Brunton, M., Eweje, R.

Read Abstract: abstract icon

Read Online:

Read Abstract: abstract icon

Brunton, M., & Sayers, J. (2011). Jostling for the ethical high ground during a junior doctors’ strike: The dark side of public health reform. Australian Journal of Communication. 38(1), 69-87
[Journal article]Authored by: Brunton, M., Sayers, J.

Jeffrey, LM., & Brunton, MA. (2011). Developing a framework for communication management competencies. Journal of Vocational Education and Training. 63(1), 57-75
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M., & Eweje, G. (2010). The influence of culture on ethical perception held by business students in a New Zealand university. Business Ethics. 19(4), 349-362
[Journal article]Authored by: Brunton, M., Eweje, R.

Read Online:

Read Abstract: abstract icon

Brunton, MA., & Jeffrey, LM. (2010). Using the critical incident technique for triangulation and elaboration of communication management competencies. Journal of Vocational Education and Training. 62(3), 239-255
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Jeffrey, L., & Brunton, M. (2010). Identifying competencies for communication practice: A needs assessment for curriculum development and selection in New Zealand. Public Relations Review. 36(2), 202-205
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Eweje, G., & Brunton, M. (2010). Ethical perceptions of business students in a New Zealand university: Do gender, age and work experience matter?. Business Ethics. 19(1), 95-111
[Journal article]Authored by: Brunton, M., Eweje, R.

Read Online:

Read Abstract: abstract icon

Brunton, M., & Matheny, J. (2009). Divergent acceptance of change in a public health organization. Journal of Organizational Change Management. 22(6), 600-619
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M. (2009). The changing face of service quality in the New Zealand public health sector. Journal of Management and Marketing in Healthcare. 2(3), 260-277 Retrieved from http://www.ingentaconnect.com/content/maney/mmh/2009/00000002/00000003/art00005
[Journal article]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, MA. (2009). The role of effective communication to enhance participation in screening mammography: A New Zealand Case. International Journal of Environmental Research and Public Health. 6(2), 844-861
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M., Jordan, C., & Fouche, C. (2008). Managing public health care policy: Who's being forgotten?. Health Policy. 88(2-3), 348-358
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Zhang, Z., & Brunton, M. (2007). Differences in living and learning: Chinese international students in New Zealand. Journal of Studies in International Education. 11(2), 124-140
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, MA. (2007). One message for all? Framing public health messages to recognize diversity. International Journal of Intercultural Relations. 31(1), 127-132
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, MA., Jordan, C., & Campbell, I. (2005). Anxiety before, during, and after participation in a population-based screening mammography programme in Waikato Province, New Zealand. New Zealand Medical Journal. 118(1209)
[Journal article]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M. (2005). Emotion in health care: The cost of caring. Journal of Health Organization and Management. 19(4/5: Special Issue: Emotion in healthcare organisation), 340-354 Retrieved from http://www.emeraldinsight.com/journals.htm?issn=1477-7266&volume=19&issue=4&articleid=1513352&show=abstract
[Journal article]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, MA. (2004). Communicating screening mammography in New Zealand: Revealing dialogues of duty and distress. Communication Journal of New Zealand - He Kohinga Korereo. 5(1), 63-81
[Journal article]Authored by: Brunton, M.

Brunton, M., & Thomas, DR. (2002). Privacy or life: How do women find out about screening mammography services?. New Zealand Medical Journal. 115(1161)
[Journal article]Authored by: Brunton, M.

Read Abstract: abstract icon

view less...

Book

Brunton, M. (2011). Communicating sustainability, but producing pollution: The case of the BP oil spill. In G. Eweje, & M. Perry (Eds.) Business and sustainability: Concepts, strategies and changes. (pp. 169 - 191). United Kingdom: Emerald Group Publishing
[Chapter]Authored by: Brunton, M.

Read Online:

Read Abstract: abstract icon

Brunton, M. (2010). The role of communication in helping or hindering: Coping with decisions about participation in a national screening mammography program. In AM. Columbus (Ed.) Advances in psychology research. (pp. 1 - 42). United States: Nova Science Publishers Inc
[Chapter]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., Fouche, C., & Jordan, C. (2007). When privilege turns to duty: Balancing work-life commitments as an unpaid caregiver. In M. Waring, & C. Fouche (Eds.) Managing mayhem: Work-life balance in New Zealand. (pp. 175 - 199). New Zealand: Dunmore Publishing
[Chapter]Authored by: Brunton, M.

Brunton, M. (2007). Communication and professional identities in a community healthcare organisation. In D. Page, & T. Zorn (Eds.) Management communication: New Zealand and Australian case studies. (pp. 151 - 157). New Zealand: Pearson Education New Zealand
[Chapter]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M. (2005). Organisations and communication. In F. Sligo, & R. Bathurst (Eds.) Communication in the New Zealand workplace: Theory and practice. (pp. 105 - 116). New Zealand: Software Technology New Zealand
[Chapter]Authored by: Brunton, M.

Thesis

Brunton, MA. (2001). A changing dialogue within health communication in New Zealand: a case study of the Waikato Screening Mammography Programme. (Doctoral Thesis, University of Waikato)
[Doctoral Thesis]Authored by: Brunton, M.

Report

Brunton, M., & Jeffrey, LM. (2013). How connected are we? The influence of acculturation on the study experience of international students at Massey University. School of Communication, Journalism and Marketing / School of Management, College of Business, Massey University.
[Commissioned Report]Authored by: Brunton, M.

Brunton, M., & Jeffrey, L. (2008). Practice, progress and professionalisatioin: Making knowledge meaningful: A needs assessment of PR/CM practice in New Zealand. Massey University.
[Commissioned Report]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, MA. (2000). Communicating screening mammography: a survey of eligible women in the Waikato region. M.Brunton.
[Commissioned Report]Authored by: Brunton, M.

Conference

Brunton, M., & Galloway, C.(2019, July). Establishing trust to enhance reputation in culturally diverse healthcare organizations.. .
[Conference]Authored by: Brunton, M., Galloway, C.

Brunton, M. (2018, July). Opening our eyes through social media: REsponses of junior doctors on a digital media blog site. Presented at Bledcom Conference. Bled, Slovenia.
[Conference Oral Presentation]Authored by: Brunton, M.

Brunton, M. (2018, July). The ethical conundrums of tensions within globalised health care organisations. Presented at The 14th International Conference on Communication, Medicine and Ethics. Aalborg..
[Conference Oral Presentation]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., Cook, C., Walker, L., & Clendon, J. (2018, June). Diversity and dilemmas - managing risk and resilience in dynamic, globalised healthcare organisations.. Presented at European Health Management Association conference. Semmelweis University, Budapest.
[Conference Oral Presentation]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., & Cook, C. (2018). Efficiency doesn't translate: Cultural influences on healthcare communication. , International Critical PR Conference
[Conference Abstract]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., Cook, C., Walker, L., & Clendon, J. (2018, September). "What do you mean"? Cross cultural influences on RN communication and practice in diverse healthcare organisations. Keynote address. Presented at NZNO conference. Te Papa, Wellington.
[Conference Oral Presentation]Authored by: Brunton, M.

Read Abstract: abstract icon

Cook, CM., & Brunton, M.(2016, July). A pedagogical framework to address moral emotions in culturally diverse clinical teams. .
[Conference]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., Cook, C., & Jeffrey, L. (2015, June). Managing a globalised nursing workforce to enhance collaborative decision-making and practice in healthcare organisations. Presented at European Health Management Association Conference. Breda, Netherlands.
[Conference Oral Presentation]Authored by: Brunton, M.Contributed to by: Brunton, M.

Brunton, M., & Sayers, JG.Transparency in the organisation of eldercare: Viewing aged care-giving through Foucault’s heterotopic mirror.. Paper presented at the meeting of https://convention2.allacademic.com/one/ica/ica15/. Pueto Rico
[Conference Paper]Authored by: Brunton, M., Sayers, J.

Jeffrey, LM., Brunton, MA., & Cook, CM.Managing a globalised nursing workforce to enhance collaborative decision-making and practice in healthcare organisations. . Breda, Netherlands
[Conference Paper]Authored by: Brunton, M.

Cook, CM., & Brunton, MA. (2015, July). Moral emotions in culturally diverse organisations: Institutional ethnocentrism and a globalised nursing workforce. Presented at 21st International Conference of the International Association for Intercultural Communication Studies. Hong Kong.
[Conference Oral Presentation]Authored by: Brunton, M.

Read Abstract: abstract icon

Cook, CM., & Brunton, M. (2015, July). Moral emotions in culturally diverse organisations: Institutional ethnocentrism and a globalised nursing workforce. Presented at 21st International Conference of the International Association for Intercultural Communication Studies. Hong Kong.
[Conference Oral Presentation]Authored by: Brunton, M.

Read Abstract: abstract icon

Cook, CM. (2015, May). The legacy of the Cartwright report: Māori women and gynaecological examinations. Presented at Women’s Health Section NZNO. Christchurch, New Zealand.
[Conference Oral Presentation]Edited by: Brunton, M.

Cook, CM., Clark, TC., & Brunton, MA. (2014, September). Optimising cultural safety and comfort during gynaecological examinations: New Zealand accounts from indigenous Māori women. Presented at 12th International Conference on Communication in Healthcare. Amsterdam, Holland.
[Conference Oral Presentation]Authored by: Brunton, M.

Read Abstract: abstract icon

Cook, CM., Clark, TC., & Brunton, MA. (2014, September). Optimising cultural safety and comfort during gynaecological examinations: New Zealand accounts from indigenous Māori women. Presented at 12th International Conference on Communication in Healthcare. Amsterdam.
[Conference Oral Presentation]Authored by: Brunton, M.

Read Abstract: abstract icon

Cook, C., Clark, T, ., & Brunton, MA. (2014). Optimising cultural safety and comfort during gynaecological examinations: New Zealand accounts from indigenous Māori women. , International Conference on Communication in Healthcare
[Conference Abstract]Authored by: Brunton, M.

Brunton, MA., & Jeffrey, LM. (2013, July). Perceptions of professional identity of PR practitioners in the NZ workplace. Presented at International PR 2013 conference. CosmoCaixa, Barcelona.
[Conference Oral Presentation]Authored by: Brunton, M.

eweje, RG., & Brunton, MA. (2013). Back to basics: Communicating CSR sustainability to internal stakeholders. , Japan Forum of Business and Society
[Conference Abstract]Authored by: Brunton, M.

Kankaanranta, A., Jeffrey, LM., Louhiala-salminen, L., & Brunton, M. (2012). Critical incidents in the work of public relations professional: What and how?. http://aseckincanan.com/papers/online.html. Istanbul, Turkey: EUPRERA 2012 Congress
[Conference Paper in Published Proceedings]Authored by: Brunton, M.

Eweje, G., & Brunton, M. (2009). Ethical perceptions of business students: Revisiting the gender debate. In G. Aras, D. Crowther, & S. Vettori (Eds.) Proceedings of the 8th International Conference on Corporate Social Responsibility. (pp. 1 - 22). United Kingdom: 8th International Conference on Corporate Social Responsibility
[Conference Paper in Published Proceedings]Authored by: Brunton, M., Eweje, R.

Read Abstract: abstract icon

Brunton, MA. (2008, July). The political quest for quality healthcare: What's the story?. Presented at The European Health Management Association Conference. Athens, Greece.
[Conference Oral Presentation]Authored by: Brunton, M.

Brunton, M., & Eweje, G. (2012, June). Communicating corporate social responsibility within the organisation: Perceptions of internal stakeholders. Presented at Conference on Corporate Communication 2012. New York, NY, United States.
[Conference Oral Presentation]Authored by: Brunton, M., Eweje, R.

Read Abstract: abstract icon

Kankaanranta, A., Louhiala-Salminen, L., Brunton, M., & Jeffrey, L.Critical incidents in the work of Public Relations professionals: What and how?. . Istanbul, Turkey
[Conference Paper]Authored by: Brunton, M.

Brunton, M., & Eweje, G. (2012). Communicating corporate social responsibility within the organisation: Perceptions of internal stakeholders. In Conference on Corporate Communication 2012:(pp. 89 - 89). , Conference on Corporate Communication 2012 United States: Corporate Communication Internaitonal [CCI] at Baruch College/CUNY
[Conference Abstract]Authored by: Brunton, M., Eweje, R.

Read Abstract: abstract icon

Eweje, G., & Brunton, M. (2010). Communicating ethics: The role of culture in ethical perceptions. In 17th Annual International Vincentian Business Ethics Conference(pp. 32 - 32). , 17th Annual International Vincentian Business Ethics Conference: Globalisation and the Seven P's: Poverty, Pandemics, Pollution, Ponzi Schemes, Pead and Profits United States: The Institute for Business and Professional Ethics of DePaul University
[Conference Abstract]Authored by: Brunton, M., Eweje, R.

Read Abstract: abstract icon

Brunton, M., & Jeffrey, L. (2010). What are the competencies that organisations require in our communication graduates?. (pp. 1 - 2). , Association for Business Communication 75th Annual Convention: Creating Synergy in the Windy City: Taylor & Francis
[Conference Abstract]Authored by: Brunton, M.

Brunton, M., Asquith, A., & Fischer, H. (2010). Meeting the challenges of efficiency and effectiveness in the public health sector in New Zealand: The case of health alliance. In Proceedings of the 14th International Research Society for Public Management Conference 2010 - The Crisis: Challenges for Public Management(pp. 263 - 263). , 14th International Research Society for Public Management [IRSPM] Conference: The Crisis: Challenges for Public Management Switzerland: University of Berne
[Conference Abstract]Authored by: Asquith, A., Brunton, M.

Read Abstract: abstract icon

Eweje,, RG., & Brunton, MA.Ethical perceptions of business students: Revisiting the gender debate. . Cape Town, UNISA, South Africa
[Conference Paper]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., & Eweje, RG. (2009). Ethical perceptions across cultures: The cultural divide in globalized tertiary education. In G. Aras, D. Crowther, & S. Vettori (Eds.) Proceedings of the 8th International Conference on Corporate Social Responsibility: Cape Town 2009. : 8th International Conference on Corporate Social Responsibility
[Conference Paper in Published Proceedings]Authored by: Brunton, M., Eweje, R.

Read Abstract: abstract icon

Brunton, MA. (2008). The political quest for quality healthcare: What's the story?. In Proceedings of the European Health Management Association Conference(pp. 12). : EHMA
[Conference Abstract]Authored by: Brunton, M.

Brunton, M., & Matheny, J.(2006). The interpretation of change: How subcultures shaped change in a public health organisation. . Atlanta, GA, United States
[Conference Paper]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, M., & Matheny, J. (2006). The interpretation of change: How subcultures shaped change in a public health organisation. In Academy of Management Annual Meeting Proceedings, Academy of Management Annual Meeting United States: Academy of Management
[Conference Abstract]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, MA. (2005). One message for all? Framing health communication to recognize diversity. , 5th International Conference on Diversity in Organisations, Communities and Nations Altona, VIC: Common Ground Publishing Pty Ltd
[Conference Abstract]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, MA. (2005, October). Turning challenges into opportunities - focusing on equality when communicating screening mammography. Presented at Screening Symposium 2005. Wellington, NZ.
[Conference Oral Presentation]Authored by: Brunton, M.

Brunton, MA. (2005). The influence of cultural change in a health care organisation. (pp. 34 - 35). , Fifth International Conference on Knowledge, Culture and Change in Organisations Altona, VIC: Common Ground Publishing Pty Ltd
[Conference Abstract]Authored by: Brunton, M.

Read Abstract: abstract icon

Brunton, MA. (2003, December). Communicating screening mammography in New Zealand: revealing dialogues of duty and distress. Presented at New Zealand Communication Association / Association of Business Communication Combined International Conference. Auckland?.
[Conference Oral Presentation]Authored by: Brunton, M.

view less...

Teaching and Supervision

Courses Coordinated

219.100 Introduction to Business Communication
219.303 Organisational Communication

Contact Supervisor

Summary of Doctoral Supervision

Position	Current	Completed
Supervisor	1	2
Co-supervisor	1	0

Current Doctoral Supervision

Supervisor of:

Samiksha Pattanaik - Doctor of Philosophy
Rural women's use of social media during COVID19 pandemic: A New Zealand-India comparative study

Co-supervisor of:

Andrea Zorn - Doctor of Philosophy
An exploration into the meaning of work for indigenous women entrepreneurs

Completed Doctoral Supervision

Supervisor of:

2019 - Bridget Herlihy - Doctor of Philosophy
Re-Tuning the mind's ear: An anonymous history of acoustic prosthetic technologies for the ear
2011 - Suzanne Flannagan - Doctor of Business and Administration
Enabling Promise Delivery: The influence of internal marketing communication

Media and Links

Media

28 Feb 2018 - Magazine
Workforce carries load of cultural misunderstandin
Publication in Kai Tiaki Nursing, New Zealand Vol 24, Issue 1, pp. 24-25. An interview with one of the editors was published, which overviewed the findings from our recent research project investigat
25 Aug 2018 - Newspaper
Migrant nurses facing racism from patients
Franks, J. (2018, 25 July). Migrant nurses in New Zealand face racism from patients and their families, and it's making them feel unsafe at work. A new study by Massey University reveals despite a qua
20 Jul 2018 - Newspaper
Migrant nurses face shocking racism
Auckland Migrant nurses are experiencing racism and cultural scrutiny daily in New Zealand with experts saying "it's time to talk". A Massey University study released yesterday revealed dozens of case
20 Jul 2018 - Newspaper
Migrant nurses 'racially abused'
Russell, E. (2018, 20 July).Migrant nurses say they experience racism and cultural scrutiny every day they are on the job. A Massey University study revealed dozens of cases of patients refusing care
20 Jul 2018 - Television
A new study by Massey University shows cultural...
TVNZ Midday news (2018, July 20). A new study by Massey University shows cultural differences among nurses are causing problems in hospitals. Associate Professor Margaret Brunton says it's important
view more...
20 Jul 2018 - Television
Interview with Margaret Brunton, MU about cul....
TVNZ1 Breakfast show (2018, July 20). Interview with Margaret Brunton, Massey University, about cultural differences among nurses. Tame mentions a new study showing cultural differences among nurses w
19 Jul 2018 - Radio
Patients refusing care from migrant nurses
Newstalk ZB (2018, July 19), "I think the one that sticks out the most was when a patient told me they wanted a 'white nurse'."Migrant nurses are experiencing racism and cultural scrutiny daily in New
19 Jul 2018 - Radio
Communication breakdowns and cultural differences
Radio interview with Wendyl Nissen on Radio Live, 2pm slot. Related to nursing research findings.
19 Jul 2018 - Radio
Interview with Associate Professor Margaret .....
Radio Live, Drive, Larry Williams (2018, July 19). Interview with Associate Professor Margaret Brunton from Massey University. Williams notes Massey University researchers suggest racism towards migra
19 Jul 2018 - Radio
Cultural differences within the nursing sector....
RadioLive, Auckland 1600 News (2018), July 19). Cultural differences within the nursing sector could be putting patients at risk. A Massey University study has found workplace pressures can happen bet
19 Jul 2018 - Newspaper
Under-funding fuels cultural tensions, risking....
LiveNews.co.nz (19 July, 2018). One of the of the key areas of difficulty for internationally-qualified nurses is their different relationship with medical staff. Cultural differences between New Zeal
19 Jul 2018 - Newspaper
Migrant nurses in NZ face racism daily, with exp..
Russell, E. (19 July, 2018). A Massey University study released today revealed dozens of cases of patients refusing care from migrant nurses and cultural barriers between staff putting patients at ris
19 Jul 2018 - Newspaper
Racism making migrant nurses feel unsafe at work
The Press (2018, 19 July). Migrant nurses face "unrelenting scrutiny" of their work, as well as patients refusing their care. Migrant nurses in New Zealand face racism from patients and their families
12 Oct 2014 - Radio
Business Jargon with Margaret Brunton
Radio interview with Graeme Hill, Radio Live. The interview explored reasons for the overuse of business jargon, and possible reasons for managers adopting simplistic terms which integrate into everyd
09 May 2014 - Newspaper
Beef up your business language
Interview with John Anthony at Fairfax media regarding the use of business jargon in NZ organisations
view less...

BackMassey expertise search

Expertise search

Expertise search - Show advanced search

Associate Professor Margaret Brunton PhD, MMgt, BSocSc