Skip to Content
Scan the QR code using the NZ COVID Tracer app when you enter campus.
Contact details +64 (06) 356 9099 ext. 83978
Lecturer, School of Communication, Journalism and Marketing.
Teaching: 156.334 Marketing Consultancy Project and 156233 Marketing Research
Wright M J., Teagle D A M & Feetham P M (2014) A quantitiative response of the public response to climate engineering. Nature Climate Change, 4 (2) 106-110
Wibeck, V., Hansson, A., Anshelm, J., Shinichiro, A., Dilling, L., Feetham, P. M., . . . Sugiyama, M. (2017). How lay people unravel and familiarize themselves with climate engineering: A focus group study on sense-making across four countries.. Climatic Change, 1-14. doi:10.1007/s10584-017-2067-0
Mecredy P, Wright MJ, Feetham P. Are promoters valuable customers? An application of the net promoter scale to predict future customer spend Australasian Marketing Journal 01 Jan 2018
Feetham, P M & Gendall, P (2013). The positioning of premium private label brands. Market and Social Research, 21 (1) 28-37
My academic teaching includes Marketing Consultancy and Marketing Research. My research broadly encompasses branding methodolgies and public engagement with both science and markets. Specifically I research public perceptions of climate change, climate solutions, indigenous brands and private label brands. I am also General Manager of Consumer Insights Ltd., a market research company that is an incubator for top students to become trained in commercial research skills.
Public Perceptions of Climate Engineering
Branding - Premium Private Label Brands, Indigenous branding
Science Communication - Public Engagement with Environmental Science
Public Engagement with Politicians
Qualitative verus Quantitative Research Methods
Resource Development and Management, Design – for Commerce, Community and Culture
Field of research codes
Environmental Sciences (050000): Other Environmental Sciences (059900):
Psychology And Cognitive Sciences (170000)