Mecredy, P., Wright, MJ., & Feetham, P. (2018). Are promoters valuable customers? An application of the net promoter scale to predict future customer spend. Australasian Marketing Journal. 26(1), 3-9 [Journal article]Authored by: Feetham, P., Mecredy, P., Wright, M.
Mecredy, P. (2016). Can alternative metrics provide new insights from Net-Promoter data?. (Master's Thesis) [Masters Thesis]Authored by: Mecredy, P.Edited by: Feetham, P.