New information following the change in COVID-19 alert levels.

Retail is changing fast - are you ready for the wave of disruption?

This workshop has been deferred until further notice.

Retail wave of disruption

The pace of change in retailing is accelerating, and the biggest problem facing the industry is keeping pace with disruption from technology and consumers. However, while the fundamentals of retailing have not changed advancing technology affords much more capability to identify what individuals think, feel and do, and even use this data to make predictions into the future.

Today’s retailers cannot afford to sit back and rest; they need to prepare for the next wave of change and develop winning strategies that transform and sustain their business for the future. This programme helps retail businesses develop transformative and innovative strategies to compete and win in the global retail marketplace.

Programme topics

Strategic Transformation in Retailing provides a strategic look at the best methods to use in the highly competitive retail sector. We believe in learning by doing, so in this course you will learn through engaging case study discussions, hands-on activities, sharing insights with a diverse cohort, and immersive visits to leading New Zealand retailers and retail precincts.

Topics include:

  • Emerging trends reshaping retail
  • Experimenting with new retail paradigms
  • Supply chain transformation
  • Operational efficiencies
  • Omni-channel alchemy
  • What’s next? A view of the future

Teaching approach

Programme delivery involves a mix of on-line and traditional content, team-based discussions and ideation sessions, comprehensive case study analysis, and a mini retail study tour. The programme concludes with participants showcasing their own learning and guest presentations from retail disruptors.

Working interactively in groups, participants will also share their experiences, thinking, ideas, and perspectives to address the challenges faced by retailers and build their understanding and capabilities to drive transformative business growth.

Designed around the key factors of retail success, the programme uses case-based teaching and immersive experiences to showcase the latest global trends and strategies employed by some of the world’s leading retailers.

The programme enables participants to embrace and adapt to change and lead in retail transformation by:

  • Understanding the latest trends, insights and best practice shaping the business and consumer arena to inspire new thinking, ideas and innovation
  • Building a shared understanding through working interactively with others on a variety of different exercises, and case studies
  • Exchanging insights and experiences with those from other organisations, sectors, and countries through group case analysis, class discussions, and problem solving

Who should attend?

Those who will benefit from the programme include:

  • Senior managers and leaders from all sectors of the retail industry
  • Owner-managers operating in the retail industry
  • Senior managers from service and support providers to retail organisations

What skills you'll acquire

The programme is designed to provide participants with:

  • Critical and comprehensive understanding of the drivers of change in retail
  • Comprehensive and integrated frameworks for retail strategy and a consideration of how these translate into practice
  • Frameworks and tools to develop strategic transformation in retail.

By the end of the programme, participants will be able to:

  • Strategically analyse retailers from a variety of sectors and channels
  • Understand how consumer behaviour and technology impact retailing strategy
  • Develop well-informed strategies that enable cross-functional business transformation

Programme facilitators

Sean Sands

Sean is Director of the Customer Experience & Insight (CXI) Research Group and Associate Professor of Marketing at Swinburne Business School. CXI is a commercially-oriented research group which works with organisations to generate powerful insights that aid in the development of optimal customer experiences, inform innovation, and lead to actionable strategies. Sean has delivered seminars globally on retail innovation, design thinking and customer experience strategies.

Sean has assisted brands in mapping customer experiences and developing an understanding of the customer journey, expectations and needs. He presents at industry conferences on the future of retail and consumer behaviour. His research expertise includes strategy, service design, customer experience design, advanced research methods, new product development, pricing research, and market segmentation. He is published in the European Journal of Marketing, Journal of Business Research, Journal of Retailing, and Journal of Retailing and Consumer Services, among others. Sean teaches Marketing Strategy and is a visiting Professor at EADA Business School in Barcelona, where he teaches CX Design in the MBA program.

Jonathan Elms

Jonathan is the Sir Stephen Tindall Chair Professor in Retail Management at Massey Business School and leads the Bachelor of Retail and Business Management (BRBM), New Zealand’s only retail degree.

Jonathan is the Founding Director of the Centre for Advanced Retail Studies (CARS), New Zealand’s centre of excellence for retail research, education and scholarship. Jonathan has also conducted research and is a regular keynote speaker at national and international conferences on retail change, strategy, and innovation.

Register Now!>


Saturday 4 April and Sunday 5 April 2020

The days will run from 9 a.m. to 4.30 p.m. with meals provided.


Massey University Business School, Albany Campus, Gate 1, Dairy Flat Highway, Quadrangle Building A, Seminar Room 4 (QB4).


Early Bird Rate: $1,950 (incl. GST) (if registered by Friday 28 February 2020)

General Access: $2,350 (incl. GST)

Please note:

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the Massey Executive Development first that the course is taking place.


Phone: Alida (09) 213-6091

Contact us Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey