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The pace of change in retailing is accelerating, and the biggest problem facing the industry is keeping pace with disruption from technology and consumers. However, while the fundamentals of retailing have not changed advancing technology affords much more capability to identify what individuals think, feel and do, and even use this data to make predictions into the future.
Today’s retailers cannot afford to sit back and rest; they need to prepare for the next wave of change and develop winning strategies that transform and sustain their business for the future. This programme helps retail businesses develop transformative and innovative strategies to compete and win in the global retail marketplace.
Strategic Transformation in Retailing provides a strategic look at the best methods to use in the highly competitive retail sector. We believe in learning by doing, so in this course you will learn through engaging case study discussions, hands-on activities, sharing insights with a diverse cohort, and immersive visits to leading New Zealand retailers and retail precincts.
Programme delivery involves a mix of
Working interactively in groups, participants will also share their experiences, thinking, ideas, and perspectives to address the challenges faced by retailers and build their understanding and capabilities to drive transformative business growth.
Designed around the key factors of retail success, the programme uses case-based teaching and immersive experiences to showcase the latest global trends and strategies employed by some of the world’s leading retailers.
The programme enables participants to embrace and adapt to change and lead in retail transformation by:
Those who will benefit from the programme include:
The programme is designed to provide participants with:
By the end of the programme, participants will be able to:
Sean is Director of the Customer Experience & Insight (CXI) Research Group and Associate Professor of Marketing at Swinburne Business School. CXI is a commercially-oriented research group which works with organisations to generate powerful insights that aid in the development of optimal customer experiences, inform innovation, and lead to actionable strategies. Sean has delivered seminars globally on retail innovation, design thinking and customer experience strategies.
Sean has assisted brands in mapping customer experiences and developing an understanding of the customer journey, expectations and needs. He presents at industry conferences on the future of retail and consumer behaviour. His research expertise includes strategy, service design, customer experience design, advanced research methods, new product development, pricing research, and market segmentation. He is published in the European Journal of Marketing, Journal of Business Research, Journal of Retailing, and Journal of Retailing and Consumer Services, among others. Sean teaches Marketing Strategy and is a visiting Professor at EADA Business School in Barcelona, where he teaches CX Design in the MBA program.
Jonathan is the Sir Stephen Tindall Chair Professor in Retail Management at Massey Business School and leads the Bachelor of Retail and Business Management (BRBM), New Zealand’s only retail degree.
Jonathan is the Founding Director of the Centre for Advanced Retail Studies (CARS), New Zealand’s centre of excellence for retail research, education and scholarship. Jonathan has also conducted research and is a regular keynote speaker at national and international conferences on retail change, strategy, and innovation.
Monday 17th and Tuesday 18th February 2020
The days will run from 9 a.m. to 4.30 p.m. with meals provided.
Massey University Business School, Albany Campus, Gate 1, Dairy Flat Highway, Quadrangle Building A, Seminar Room 4 (QB4).
Massey Alumni: $1,400 (incl. GST)
Retail NZ Members: $1,400 (incl. GST)
General Access: $2,350 (incl. GST)
This course has a minimum number requirement, so please book early to ensure the course is not
Phone: Steven (09) 213-6883
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Last updated on Tuesday 30 July 2019