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History of the School of Communication, Journalism and Marketing
Massey University's School of Communication, Journalism and Marketing has a global reputation for its scholarship and teaching. The School is based in all three of Massey University’s campuses in the North Island (Te Ika a Maui) of Aotearoa New Zealand: Auckland, Palmerston North and Wellington. We are the largest school of our kind, and we offer the most comprehensive suite of qualifications in communication, journalism and marketing, not only in the country, but in the region. Our faculty and staff have outstanding international reputations in all core portfolios of the school.
Massey University's communication and marketing programmes date from the 1970s and ever since, have provided national leadership in education and research in their respective fields. The communication programme at Massey University dates from 1979 with the launch of New Zealand's first university-level communication course in organisational communication. Massey University provided New Zealand's first university-level communication management programme, and the first university-level courses in Organisational Communication, Business Communication, and Public Relations. Since then, Massey communication staff have taken the lead nationally in developing research-led communication and journalism studies at the undergraduate and postgraduate level.
From 2000, following the merger between Massey University and the Wellington Polytechnic, the communication programmes were enhanced by the Polytechnic's long and successful record of teaching journalism. Massey University's journalism teaching is now internationally acclaimed and enjoys a close working relationship with the industry. Many faculty publish in high-quality international journals, and a number are highly respected journalists themselves. The Graduate Diploma in Journalism is for journalists who wish to deepen their knowledge and skills in the profession and is also for anyone with an interest in journalistic writing. The school now offers the prestigious Master of Journalism, New Zealand’s premier journalism education qualification, and the only one of its kind in the country.
Marketing at Massey also dates from the 1970s, and we have been one of the leading marketing schools in the region ever since. Many of our marketing staff have substantial private-sector or consulting experience as well as outstanding international reputations. Our traditional strength in marketing research has in more recent times been complemented by the development of a host of new emphases, including marketing communication, retail and business analytics, that has seen the school venture into new academic and professional territory with the 2015 launch of the Bachelor of Retail and Business Management and the Masters of Analytics (Business) programs.
Our alumni reflect the strength of the school and have gone on to a variety of high-profile and successful and diverse careers in fields ranging from marketing and public relations, to journalism and communication consulting. Several of our alumni are now in upper management positions in a number of high-profile businesses, and many have launched successful entrepreneurial careers. Reflecting the strength of our research, our doctoral students have gone on to be professors or heads at numerous leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand.
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Last updated on Wednesday 08 August 2018