Archived seminars - School of Communication, Journalism and Marketing

CJM Manawatū Campus Seminars archived

Semester Two 2017

Dr Daniela Rosenstreich - Research Evaluation: Do journal rankings and citation metrics stack the deck against some disciplines?
Dr Rosenstreich's latest research analysed journals from Accounting, Communications, Economics, Finance, Management, and Marketing. The project highlights challenges that potentially impact on researchers in all social sciences.

http://webcast.massey.ac.nz/Mediasite/Play/97f80264ce204c1194b9458bd831a0b31d

Semester Two 2016

Dr Akhteruz Zaman Reporting in the Risk Society - The “story” of Islamic terrorism and Q&A’s Zaky Mallah dispute in Australia
http://webcast.massey.ac.nz/Mediasite/Play/37ba165bf08848a3be5dcd2c6a3d85cc1d     

Prof Malcolm Wright The Thinking Consumer – Fast, intuitive thinking VS slow, deliberative thinking in relation to brand loyalty
Kahneman (2011) suggested that fast, intuitive thinking is much more prevalent than slow, deliberative thinking. For many marketers, this implies that ad campaigns should build simple memory structures that help the brand to come to mind quickly. Other marketers prefer to engage in the difficult task of getting consumers to think more, in the belief that deliberation will result in greater underlying brand loyalty. I report on scattered results that are emerging from the work of my PhD students on the effects of deliberative thinking, an area which has been hardly studied. The results are surprising, suggesting than this thinking can sometimes result in more negative evaluations, or be less advantageous for established brands than for unfamiliar brands. I discuss some new conceptual frameworks that may help cast light on this emergent phenomena.        

Dr Susan Fountaine “Who makes the news?” – is our news media coverage becoming less gender-balanced?

Aotearoa New Zealand has a proud history of women’s equality, but global media monitoring since the mid-1990s suggests that our news media coverage is becoming less gender balanced. This seminar will present the latest results from the GMMP5, (the Global Media Monitoring Project) the world’s longest-running and most extensive research project on gender in the news media, which show that New Zealand women are becoming less visible as news subjects and that the local news agenda remains highly masculine.

http://webcast.massey.ac.nz/Mediasite/Play/fd176057d418485ba4d98d672aee4bf91d

Irene Santoso – PhD student Can we have your attention please? The impacts of unconscious processing of branding messages in Social Media on brand choice.

Consumer attention is evolving in the digital age - how brands think about it needs to evolve as well. Securing consumer attention has become the focus of social media marketing—however the framework used to examine attention doesn’t include all forms, such as ‘unconscious processing’. It is suggested that it may make the brand more accessible in the consumer’s memory and improve its likelihood in brand consideration.

My research involves two experiments. The first investigates whether the amount of attention paid to a brand message influences the occurrence of unconscious processing, while the second experiment seeks to find if unconscious processing affects consumer brand choice.
http://webcast.massey.ac.nz/Mediasite/Play/6f9bc174ebbe4624bdc9cddaef64cc0a1d

Murray MacRae The dilemma of forecasting fast diffusing technologies with small data.
http://webcast.massey.ac.nz/Mediasite/Play/f941bcb7094448bf9e65d18a13e351461d

Roman Konopka If you think more, do you want it more? The case of Fairtrade.
http://webcast.massey.ac.nz/Mediasite/Play/7a315815ee8d49a79814bb5252e739711d    

Steve Elers A “White New Zealand”: Political Discourse from the late 1800s to early 1900s
http://webcast.massey.ac.nz/Mediasite/Play/a09c60a3d3e24e3eb6ad281e8cedfe0b1d

Alexander Schnack Virtual Shopping Simulations – The Future of Market Research
http://webcast.massey.ac.nz/Mediasite/Play/af812d512dc7428ea0106b2b7f916bd81d  

Philip Mecredy  Can alternative metrics provide new insights from Net-Promoter data?
http://webcast.massey.ac.nz/Mediasite/Play/7cc4e118c984402fbc8f58c45cb2695b1d 

Arezoo Nakhaei Can dual-process memory theories be used to enhance advertising recall?
http://webcast.massey.ac.nz/Mediasite/Play/646b9ebdda0f45d196e77e634a675da51d

Semester One 2015

Pam Feetham  Do citizen’s evaluations of climate engineering vary with deliberation?

Understanding how the public will react to new science and technologies is important for policy decision making.  Such reactions are often dominated by fast, intuitive responses, called Type 1 thinking, rather than slower, deliberative Type 2 thinking. The present research explores the effects of intuitive and deliberative  thinking on the evaluation of climate engineering concepts.

Dr Angela Feekery & Ken Kilpin (Institute of Education, Secondary School Sector Literacy Advisor) Exploring the transition space: the literacy gap between NCEA and the first-year university experience.

Our recent Teaching and Learning Research Initiative (TLRI) research has confirmed there remains a wide gap between senior secondary and initial tertiary instructional approaches and practitioner behaviour. Our presentation focuses on tertiary teachers’ concerns about the lack of independent advanced literacy skills that students are assumed to possess for tertiary studies. Our research suggests that national credential priorities shape educator practice, teachers in one sector know little about the world of the other, and literacy-centred pedagogies are little understood by teachers in both sectors. The presentation will cover NCEA, what to means to be academically and information literate, and offer a simple yet effective instructional approach that helps place text at the centre of your practice.

Dr Doug Ashwell  Blind-sided by ‘botulism’: The risks of a false food scare.

In 2013 New Zealand and the world’s largest dairy exporter, Fonterra, announced that some of its whey protein might have been contaminated with botulism.Three weeks later testing revealed that no botulism was present and yet by this time great damage had already been done to the company’s reputation. Through the company’s insistence on seeking scientific certainty, it sacrificed public confidence.

This paper examines how the perceived risky behavior of one market player can affect a whole industry sector and even a whole country’s reputation for effective food production risk management.

Assoc Prof Margie Comrie and Dr Susan Fountaine Politics in the provinces: Local newspaper coverage of ‘Election 2014’.

New Zealand’s regional television and radio services are virtually non-existent, leaving newspapers as an especially important source of local political news. However, corporate ownership and a rapidly changing online environment mean local newspapers tend to be under-resourced. This seminar will compare and contrast the Manawatu Standard and Otago Daily Times’ local political coverage during Election 2014.

Dr Daniela Rosenstreich What do employers really want from graduates?

Universities seek to produce graduates who will have the skills and knowledge needed in industry and the community, and so research into industry needs is an important input into curriculum design.

Job advertisements reveal the attributes that employers select as priorities in the first stage of recruitment, and are therefore a valuable data source. The seminar will describe an ongoing study of graduate job advertisements from the USA, Australia and New Zealand. Jobs suited to a recent graduate in marketing were selected, but the positions were also applicable to graduates in disciplines and the findings are likely to have relevance across the University.

Preliminary results will be presented during the seminar. These reaffirm the importance of personality traits and generic skills in the recruitment process, and highlight some sought after attributes that may not be front-of-mind for students or academics.

The findings raise several questions for educators, including: Whether to aim for specialist or generalist graduates? How much emphasis to place on generic skills as opposed to discipline knowledge? and What is a university’s role in nurturing ambition, confidence or enthusiasm?

Semester One 2014

Roman Konopka (PhD student) Exploring the sources of Fair Trade effects: The roles of pack salience and consumer altruism.

Fair trade certified products have an increasing presence in developedmarkets. However, some confusion surrounds their effects on consumerchoice and little is known about the utility of the fair trade logo and its influenceon gaining customer’s attention.

Ranking-based conjoint analysis for 200gm packs of coffee and a surveymeasuring consumers’ altruism were undertaken to investigate the aforementioned utility.

Results suggest that fair trade labelling leads to a greater consumer preference,and its incremental effect over other types of labelling is significant.However, this research found no relationship between altruistic attitudesof consumers and their preferences for fair trade labelling.

Dr Mark Avis Motivation Research and Branding

The structure of the modern world is a product of marketing.Sitting atop of the world are consumers, whose individual thoughts and choices collectively drive the economy of the nations and even the world. Every time a consumer makes a purchase, the world economy incrementally reshapes to accommodate the choice. It is therefore no surprise that consumers have been the subject of intense study.

What is not always recognised is that key foundations of the modern understanding of consumers are built on the foundations of the ‘motivation research’ of the 1950s.This seminar is an exploration of why such foundations might cause concern.
http://webcast.massey.ac.nz/Mediasite/Play/96ee72a73def4189a8bc3b067cda7ac71d

Assoc Prof Margie Comrie Tweeting political news

Angela Feekery Using action research to explore our teaching practice

Dr Doug Ashwell, Pam Feetham and Assoc Prof Margie Comrie The changing ways New Zealanders are finding out about science.

Dr Chris Galloway Public Relations, risk intelligence and the challenges of ‘throwing birds’.

Murray MacRae, Executive in Residence Forecasting the decline of technology: a significant new challenge for the 21st Century.

Semester One 2013

Pam Feetham Public reaction to Climate Geoengineering.
https://connect.massey.ac.nz/p87zehzpzh8/

Dr Franco Vaccarino “Caring for the carer: clergy self-care.”

People in caring occupations have a particular difficulty in maintaining a healthy work-life balance. This seminar reports on a survey of clergy around New Zealand. It is generally understood and expected that clergy care for others; however, it is easy to forget that clergy also need care. The survey explored, amongst other things, how clergy “recharge their batteries”, and how they balance their church life and personal life. Clergy also provided self-care strategies that they have adopted in their ministry.
https://connect.massey.ac.nz/p6nmewqx3ya/

Dr Susan Fountaine Political candidates, Facebook and the NZ 2011 Election.

Social media, such as Facebook, are now widely used in election campaigning and increasingly regarded by politicians as important communication tools. This presentation looks at how three National Party MPs and one aspiring candidate used Facebook during the last election within the context of a wider project (in collaboration with Dr Karen Ross, Liverpool University) on politicians’ use of social media.

Tentative evidence shows that male and female MPs approach Facebook in different ways.The value and limitation of a gendered analysis of political positioning will also be explored.
https://connect.massey.ac.nz/p70dt326tyu/

Dr Doug Ashwell Where did you learn about science and technology?

Internationally, increasing numbers of people report using the Internet rather than more traditional media outletsto find information about science and technology. Little is known, however, about the trend in New Zealand.

A pilot investigation using focus groups explored where and why people sought science information.The results indicated that the Internet is a major source of science information in all age groups with the strongest use in younger age groups.However, the results also indicate that more traditional media still play an important role in the science communication process.
https://connect.massey.ac.nz/p11xfx91ylv/

Assoc Prof Margie Comrie “The Manawatu Standard and the contest for Palmerston North in the 2011 Election.”

In the 2011 General Election the Palmerston North seat was regarded as in serious contention.It was also the only regional electorate still held by the Labour Party and was the focus of some national interest.Locals, however, needed information in order to make their choice and the local daily newspaper was the public medium best placed to provide it.

This seminar looks at how the Manawatu Standard’s journalists and editorial team covered the electionand whether the paper lived up to the civic responsibility challenge it faced.
https://connect.massey.ac.nz/p7ns12ijded/

Dr Terry Macpherson Ingenium: A creative problem solving tool for students.

he Australian Government Office for Learning and Teaching is collaborating on the 'Ingenium' project with a number of universities, including Massey University.

The project aims to address an identified gap in creative problem solving (CPS) frameworks through the design and development of CPS structures and an associated online system to support academics and students.

Terry Macpherson, a participant in this venture, describes the 'Ingenium' project, early findings on students' perceptions and and how it may be adopted in Massey University teaching systems.
https://connect.massey.ac.nz/p2pha27fgty/

Angela Feekery What is information, and why should I care?

Students today are faced with an overabundance of electronic information,but many lack skills to effectively select, evaluate and use sources in academic tasks.Therefore they tend to rely on Google.

As educators, we need to be pro-active in supporting information literacy skills developmentthrough explicit, formative, reflective learning tasks.

This seminar, based on Angela’s doctoral research, will share insights on why and how to do this.
https://connect.massey.ac.nz/p4ur5von5l2/

Dr Emma Dresler-Hawke and Ying Jin “Teenagers and their sugary drinks.”

Overconsumption of sugar sweetened beverages (SSB)is now considered to be a major public concern associated with a wide variety of nutrition and health consequences.

SSBsare high in sugar and energy but containing few beneficial nutrients.It has been suggested that SSBs are associated with weight gain, diabetes,and dental decay and displace other healthy fluid intake.Of particularly concern is the rising consumption of SSB among young people.

This study examines the types, quantity and frequency of SSB consumptionof 934 secondary school students.

The results highlight the potential negative health implications of SSB use with other health comprising behaviour.
https://connect.massey.ac.nz/p8gufcqk08g/

Dr Ravi Balasubramanian& Janet Webster Second-hand clothes shopping: Consumer perceptions.

Recycled fashion has gained increasing acceptance in New Zealand with the proliferation in the number and variety of retail outlets for used clothing being one of the indicators.Overseas studies have investigated the reasons for the growing popularity of recycled fashion, but no study has investigated the New Zealand consumers' perspectives. To fill this gap, an exploratory study was conducted and preliminary findings on New Zealand consumers' perspectives on recycled fashion will be presented.

CJM Auckland Research Seminars - archived

SEMINARS 2017

Samuel Stäbler When do journalists report negative news about a brand? A Study of Corporate Social Irresponsibility Events across Six Countries
Based on a unique dataset of more than 1,000 crisis events,  Samuel Stäbler, a visiting PhD student from Germany, analyses how brand, crisis events and media-specific variables drive the selection process of newspaper outlets.

Dr Craig Fowler - The Perversion of Publishing
Following the uncovering of inappropriate research practice, the academic field has experienced a shake-up. Dr Craig Fowler will discuss the challenges research has faced as part of this conversation.

Dr Hauke Wetzel – Analysis of Survey Data Using Structural Equation Modelling
A big proportion of academic research is still done via surveys. In this talk, Dr Hauke Wetzel will present a comprehensive analysis of survey data using structural equation modelling.

Dr Harald van Heerde New Ways of Establishing Causality In Observational Data
While causality is a hallmark of experimental research, it is much harder to establish causal effects in organisational data and surveys. Join us for a one-hour talk as Prof van Heerde discusses new(ish) ways of establishing causal effects in observational data.

Dr Rouxelle de Villiers - Massey: Applying Design Thinking To Achieve Marketplace & Marketspace Preference – Service Experience Innovation Procedures
IT and globalization makes competing harder– both online and in the bricks-and-mortar market place. Therefore marketers have to continually improve the service experience of prospects and customers. This workshop will assist participants to develop some insight into, and practical experience of the Design Thinking (DT) procedures used by innovators and entrepreneurs world-wide. We will follow a step-by-step process to ensure that participants understand and can apply the DT tools, involving 11 steps. Participants be actively engaged in developing at least three of the design outputs during the 1-hour inter-active workshop, focussing on service-experience expectations of tough customers.

Seminars 2016

Dr Christine Eckert - Measuring The Impact of Confirmation Bias on Willingness to Pay – An Example from The Financial Services Sector
We propose a model to determine the impact of confirmation bias, i.e. the interpretation of evidence in ways that are partial to existing beliefs or expectations, on willingness to pay. Using data from a discrete choice experiment, we show that consumers use an iterative process of Bayesian updating with limited memory that leads them to judge a financial advisor giving a series of financial advice not only based on the objective quality of his advice, but also on the interaction of quality and perceived difficulty. Our model is able to include variables such as sociodemographics and can thus provide valuable insights into which consumer segments are more susceptible to polarization.

SEMINARS 2014


Alex Wright.pdf

Martin Spann Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Martin Spann.pdf

Marc Fischer Marketing's Impact on Firm Value - Generalizations From a Meta-Analysis 

Marc Fischer.pdf

Rebecca Gill Enterprise, entrepreneurialism, and the place of place in constructing an occupational identity 

  Rebecca Gill1.pdf

 

Seminars 2013

Leo Paas Latent Markov Models for Assessing Long-term Effects of Direct Mail Strategies  

Leo Paas.pdf

Maciej Szymanowski A Model of Tentative Brand-Quality Learning, with Application to Private Label Copycat Spiilovers

Maciej Szymanowski.pdf

Nils Wlomert Investigating the Anteceents and Consequences of Consumer Music Piracy and Purchase Intentions: A   Multivariate Item Randomized Analysis

  Nils Wlomert1.pdf

Charles S.Areni Expected Portion Size, Eating Rate, and Caloric Intake: Rethinking the Relationship between the Present and Future Self in Food Consumption Decisions. 

  Charles Areni.pdf

 Jennifer Gibbs Strategic Use of Technological Affordances to Manage Tensions in Virtual Work

Jennifer Gibbs.pdf

Franziska Volckner and Pascal Bruno  Hot Ads for Cold Temperatures?!  How the Effectiveness of Emotional Warmth Depends on Temperature

Franziska, Pascal & Kristina.pdf

Franziska Volckner and Pascal Bruno    Speaking to the mind or to the heart: the effects of argument types on processing for hedonistic versus utilitarian products.

Andre Bonfrer The Impact of Macro Socioeconomic Drivers and Government Policy on Expenditure Allocation and Attribute Preferences

Andre Bonfrer & Dominik Papies2.pdf

 

Dominik Papies Friend or Foe? Assessing the impact of free music streaming services on usage and demand

CJM Wellington research seminars - archived

Semester Two 2018

Dr Jagadish Thaker Corporate Communication on Climate Change

Nearly two-thirds of historic emissions that cause climate change have been produced by the world’s 90 largest corporations. Prior studies on corporate communication about climate change have a narrow focus on US and Western European corporates and are limited by inadequate cross-country comparisons and benchmarking. This study compares the twenty largest New Zealand companies – a country promoted as “100% pure” for its clean and green image – with Australian, and Fortune Global 500 firms on climate science, and drivers and barriers to business climate change engagement. A quantitative analysis of 60 corporations’ non-financial reports and websites finds that New Zealand companies largely lag behind Australian companies, who appear to perform equally, if not slightly better, compared to the top Global 500 companies on communicating different dimensions of business engagement with climate change.

Dr. Catherine Strong Social Media Trolls and Women Journalists

Women have been only barely visible in corporate and government leadership roles over the years for a variety of challenges facing them. Gender-biased policies are no longer tolerated legally, and family commitments are no longer exclusively on their shoulders, but the internet has brought another challenge impossible to regulate. Social media trolls harass most high-profile personalities, but specifically target high-profile women, pulling them down from the career ladders. Journalists are a favourite target of toxic social media trolls, but interviews with top women editors in New Zealand indicate that the digital media that created the trolls may end up being the solution to survive them. This research stems from a study of all women who have ever held the position of daily newspaper editor in New Zealand.
http://webcast.massey.ac.nz/Mediasite/Play/d0c87dae49b54cf29a5140c4ee1361881d

Associate Professor Sean Phelan Neoliberalism, Friedrich Hayek, and the “social justice warrior”

This talk asks how we might think about the ideological legacy of the thing we call “neoliberalism” in a political context where different racist, sexist and authoritarian discourses have been emboldened.  I consider this question by reflecting on the neoliberalized logic of the so-called “social justice warrior,” a cultural figure that is ridiculed by the extreme right and sometimes a target of general derision, even by some on the political left. I develop the argument by examining the ideological and communicative affinities between Friedrich Hayek’s critique of the concept of social justice and online representations of “social justice warriors”. Contrary to the simplistic image of neoliberalism as a fixed, unitary ideology, the talk encourages us to think of its legacy in differentiated, fragmentary and generative ways that now animate the cultural politics of social justice claims and projections.
https://webcast.massey.ac.nz/Mediasite/Play/9a7e9524d4fe4185bf6ca238201e7be11d

Semester Two 2013


Ms Evelyn Wang “Homecoming: Foreign-educated returnees’ experience of re-entry into Chinese universities in Yunnan Province, China”

Evelyn Wang talks about China’s reform and opening up policies have given Chinese students more chances to study overseas, but China has been becoming concerned by the problem of brain drain since historically the most Chinese students and scholars who have studied in overseas institutions have not returned. The Chinese government has realized the seriousness of the problem of brain drain and since the mid-1990s, has adopted various measures to reverse it, especially programs to attract foreign-educated Chinese students, such as One Hundred Talent Program, Chuihui Program, and Thousand Talents Program. In more recent times, foreign-educated returnees (haigui) have been returning in greater numbers following the development of China’s economy. However problems surrounding re-entry such as returnees experiencing difficulties in re-adjusting to the local culture have emerged with the increased number of returnees. The project is to investigate the re-entry experiences of foreign-educated returnees who have been employed in higher education institutions in Yunnan Province, China. It aims to investigate the nature of their re-entry experiences and how they manage the process of re-adaptation into the home culture by examining the academic, social, cultural, psychological and political challenges they face in their cultural re-adaptation.

Dr Kane Hopkins
“What do PR Managers do? Mapping the role of senior public relations practitioners in New Zealand organisations”

View the recording of this seminar here: https://connect.massey.ac.nz/p8nkvuq1gdz/

Miss Paya Hsu "A research journey of consumer green purchasing behaviour, and beyond"

Paya’s research started with the purpose of exploring the factors that influence consumers’ green purchasing behaviour only, but evolved into a journey explored not only these factors and possible directions for future research but also became a personal journey of self-discovery.  Her research supported the notion that attitude and intention have a positive influence on the behaviour, and discovered that people who did not tend to follow the majority were more likely to engage in green purchasing behaviour.  She also discovered an unexpected finding, which was beyond the research’s hypotheses.


Dr Ian Goodwin “Flaunting it on Facebook: Self branding and everyday celebrity in mediated youth drinking cultures”

Many young people are involved in normalized drinking practices that they view as pleasurable, involving having fun and being sociable. Such 'drinking cultures' are related to the creation of youth identities and contribute to the maintenance of valued social relationships. While drinking cultures, including the telling and re-telling of drinking stories, have traditionally been locally bounded, they are now increasingly mediated through online social networking practices. Young people now routinely share and celebrate their drinking practices online on sites like Facebook, primarily through posting and discussing drinking photos. 

Ian Goodwin is interested in the social, political, and cultural dimensions of new media. The presentation relates to his involvement in a broader, team-based project entitled Flaunting it on Facebook: Young Adults, Drinking Stories and the Cult of Celebrity. This project is supported by the Royal Society of New Zealand’s Marsden Fund.

 Prof Malcolm Wright, Prof Damon Teagle, & Ms. Pam Feetham “Geoenginnering the climate: How will the public respond?”

Atmospheric greenhouse gas concentrations continue to increase, with CO2 passing 400 parts per million in May 2013. To avoid severe climate change and attendant economic and social dislocation, existing energy efficiency and emissions control initiatives may need support from some form of climate engineering. Because climate engineering will be controversial, there is a pressing need to inform the public and understand their concerns. To date engagement has been exploratory, small scale or technique-specific. Here we draw on methods used by corporations to evaluate brands to develop a systematic, quantitative and comparative approach to evaluating public reaction to climate engineering. 

Dr Judith Bernanke “Perspectives on art journalism/writing as field(s) of practice”

This presentation examines the subfield of arts journalism in relation to the dominant journalistic field. Applying aspects of a field analysis framework developed by sociologist Pierre Bourdieu, the results of surveys of arts journalists in New Zealand and the United States are compared to identify unifying and distinguishing characteristics of arts journalism practice. The impact of alternative arts writing approaches and environments on arts journalism is considered as well.

31 October
Thelma Solomon, Dr Raja Peter and Dr Barbara Crump
"Measures of the Strategic Marketing Practices of ICT firms in India."

The Information and Communication Technology (ICT) sector operates in a highly competitive environment. This paper identifies a set of parsimonious variables that contribute to the measures of the Strategic Marketing Practices (SMPs) of these firms. Exploratory factor analysis of survey data revealed ten factors that were indicative of the SMPs. Interestingly, some of the items used to assess Social Media practices loaded in factors such as Relationship Marketing and Market Research. Cronbach’s alpha obtained from reliability analysis of the composite measures ranged from .752 to .920. It provides a basis to explore the influence of these SMPs on firm performance.


Dr Ming Li
“Internationalizing the curriculum in higher education and pedagogical challenges”

Internationalizing the curriculum is high on the agenda of higher education internationalization around the globe.  An internationalized curriculum incorporates international perspectives and intercultural knowledge into universities’ degree programmes and pedagogical activities to better prepare students, domestic or international, to operate as global citizens in an increasingly interdependent world.  However, in spite of the high-sounding rhetoric of the internationalization discourse, there emerge many challenges in introducing and developing internationalized curricula and teaching pedagogies. To meet these challenges, it is important to embed internationalization in the university’s mission statement, policy statement, governance, programme development, curriculum design and development, professional development, and research orientations. https://connect.massey.ac.nz/p24x59ci87u/


Dr Ravi Balasubramanian “Investigating customer profitability in business markets – A soft modelling approach”

Investigations into customer profitability in business markets studied in various contexts have shown a wide variation in profitability and contribution to overall profits of an organisation. A previous study by the author attempted to develop a model to explain this variation and tested it using covariance based structural equation modelling. This resulted in a parsimonious model, but some of the theorised constructs had to be dropped to meet model fit criteria. This led to the question as to whether an alternate approach to model building and analysis would have enabled evaluation of the complete model on customer profitability. This seminar will provide the initial results of analysing the same data using partial least squares structural equation modelling (PLS – SEM) on a customer profitability model with formative constructs. 


Ms Sara McBride  “Telling a shaky story: Lessons from recent earthquakes in New Zealand to inform better public education models in Eastern Washington State, USA”

 Sara McBride is an experienced disaster information manager.  Her PhD project is evaluating public education campaign efforts before the Canterbury earthquake sequence and examining lessons learned from the outcome of those campaigns. Combining those lessons with qualitative and quantitative data from emergency managers and members of the public, Sara is developing a new public education approach.  She has been funded to trial this new approach with a pilot community in the United States where seismic risks and current preparedness levels are similar to pre-quake Canterbury, in order to create an evidence-based best-practice communication framework for seismic risk. It is intended that this framework will inform public education design and delivery in other areas globally with similar seismic profiles.

Semester Two 2012

Dr. Grant Bollmer, Dr. Elspeth Tilley Panel discussion on communication studies at Massey
https://connect.massey.ac.nz/p6pqz81pbgr/

Professor Frank Sligo From the solitary world of the literate learner to collective orality: What we learn from people with liminal literacy

Abstract:

The term adult literacy often refers to measurable individual competencies in reading and writing, separate from the context in which they are employed.  Much government investment in adult literacy is based on survey-based tests of adults’ print literacy and numeracy, especially the International Adult Literacy Survey (IALS) and the follow-up Adult Literacy and Lifeskills Survey (ALL).  While IALS and ALL have contributed to understanding about shortcomings in people’s individual abilities in print literacy, importantly, the voice of those who are the target and consumers of adult literacy training has seldom been heard in the policy debate. This study reports on interviews with 88 persons with liminal (threshold) literacy undertaking adult literacy training and describes their insights into their actual literacy needs.  In contrast with the policy emphasis on functional skill development derived from IALS and ALL, our research participants told us that their needs were around more complex and holistic areas such as communication or life skills, or abilities such as computer literacy. Interviewees were clear that the literacy skills required to undertake particular tasks had to be integrated within a broader personal framework of capabilities and attributes.  They provided an account of literacy development needs that was more balanced than that available just from analysis of IALS and ALL. Their focus was clearly on what they wanted to achieve as communicators within oral-experiential cultures of the workplace, and as communicators in their everyday lives.  Respondents did not dismiss the more mechanical aspects of literacy such as reading and writing, but rather saw such competencies as a means to broader ends.  Adult literacy policy with its narrow focus on people’s deficits and its promotion of individualistic skills training looks deprived alongside respondents’ more holistic perspective.  Adult literacy policy needs to be rethought and refocused in order to serve the needs of the whole person within work (and life) contexts that remain oral-experiential in important ways.

The recording of this seminar can be viewed here: https://connect.massey.ac.nz/p7t3fxe0o5j/

 Dr. Ravi Balasubramanian, Janet Webster, Deborah Cumming, Dr. Raja Peter Second-hand clothes shopping: Consumer perceptions
This seminar will reflect on a cross-college research collaboration between Dr Ravi Balasubramanian and Dr. Raja Peter of the School of Communication, Journalism and Marketing, and Janet Webster and Deborah Cumming of the Institute of Design for Industry and Environment.

Recycled fashion has gained increasing acceptance in New Zealand with the proliferation in the number and variety of retail outlets for used clothing being one of the indicators.  Overseas studies have investigated the reasons for the growing popularity of recycled fashion, but no study has investigated the New Zealand consumers' perspectives. To fill this gap, an exploratory study was conducted and preliminary findings on New Zealand consumers’ perspectives on recycled fashion will be presented. https://connect.massey.ac.nz/p8i9gvx5hqm/


Dr. Elspeth Tilley I would be concerned if I thought that was how you thought about what we do”: Heretics, “shushing”, and media-bashing in discussions of public relations ethics
https://connect.massey.ac.nz/p6k2sy6nzqb/

 Dr. Donald Matheson - School of Social and Political Sciences, University of Canterbury “When the war photographer returns: Exploring reflexive moments in photojournalism”
When photojournalists return to conflict zones, and particularly to sites of powerful images they took, their relationship to the real and to the people in those conflict zones changes. In this paper I explore the nature of those changes in an attempt to cast light on aspects of the contemporary cultural and political status of the war photographer. The act of return makes the photographer visible. When she or he seeks to take another image, the authority and power to know embodied in the original image may come into question, as well as the ethical status of the outside observer and the economics of the relationship between image taker and image subject. In some of the situations discussed in the paper, the photographer and others who have made use of the image become themselves interpreted and made accountable. Yet the return of the war photographer is also a moment when some of these tensions can be addressed. The paper argues that studying these reflexive moments can teach us much about what photojournalism is able to mean and achieve in the contemporary world. https://connect.massey.ac.nz/p84fsjj41gc/

Dr. James Hollings, Dr. Ravi Balasubramanian, Dr. Cathy Strong, Dr. Thomas Owen Panel discussion: Four recent PhD graduates from the School of Communication, Journalism and Marketing discuss their future research plans.

https://connect.massey.ac.nz/p2kimipzrwq/

Dr. Sally Riad Varieties of national metonymy in media accounts of international mergers and acquisitions

International mergers and acquisitions (M&As) often invoke national identification and national cultural differences. The seminar examines metonymy as a central linguistic resource through which national cultural identities and differences are reproduced in media accounts of international M&As. The study draws on media representations of two acquisitions: the acquisition of American IBM Personal Computer Division (PCD) by the Chinese company Lenovo, and the acquisition of American Anheuser-Busch (A-B) by the Belgian-Brazilian company InBev. First, the forms, functions and frequencies of national metonymy are identified and presented through a typology that classifies varieties of national metonymy in international M&As. Second, the seminar examines the ways in which metonyms combine with metaphor to generate evocative imagery, engaging wit, and subversive irony. Our findings show that national metonymy contributes to the construction of emotive frames, stereotypes, ideological differences, and threats. Combinations of national metonymy with metaphor also provide powerful means to construct cultural differences. However, combinations of metonymy with wit and irony enable the play on meanings that overturns and resists national and cultural stereotypes. This is the first study to unpack the deployment of metonymy in accounts of international M&As. In doing so, it also opens up new avenues for research into international management and the analysis of tropes in management and organization.
https://connect.massey.ac.nz/p2qjk7otitt/

Dr. James Hollings Reasonable restriction or moral panic? The evidence for and against censorship of media reporting of suicide in New Zealand

New Zealand is the only country in the OECD, and possibly the world, that prohibits media reporting of all suicides, without official permission. The ban is based on some research showing that media reports of suicides may lead to an imitative or copycat effect. However, some research also suggests the ban may be  counter-productive, and possibly ineffective with the advent of social media. This paper considers the arguments for and against this ban and suggests an alternative approach. 
https://connect.massey.ac.nz/p1xtxbszv7m/

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