Dr Catherine Strong staff profile picture

Contact details +64 (04) 801 5799  ext. 63549

Dr Catherine Strong Journalism

Senior Lecturer

School of Communication, Journalism and Marketing

Dr. Catherine Strong comes to academic teaching and research with a strong practical background in journalism and public relations.  The practical experience with the academic qualifications from both the United States and New Zealand underscores her style of teaching that weaves practical as well as theoretical aspects of the media.  She was a senior journalist for several decades, covering national politics and events for such newsrooms  as the South Pacific Television, Television New Zealand, Radio New Zealand, Knight Ridder newspaper chain (USA), Solomon Islands Broadcasting, National Business Review,  Energy Source TV (USA & NZ).  This in-depth knowledge of global newsrooms has led to research topics focused on news production, such as editorial freedom in Al Arabiya, pan-Arab broadcasting company,  gender gap in NZ newspaper leadership, Twitter usage, and digital news pedagogy.  She supervises Master’s and Doctoral student research in newsroom practices particularly with new technology, such as Twitter influence on newsrooms, backpack & drone journalists in natural disasters, and public relations influence on new media.   Dr. Strong says journalists love their work because it is exciting every single day.  “You have to be on top of your game to be constantly updating news stories, interviewing people, and writing crisp stories.   It is fast pace, but that is the fun of it.  People who go into journalism have curiousity and general interest in the world, which makes a newsroom a dynamic place to work.” 

Dr. Strong’s wealth of journalism and public relations practical experience influences her academic teaching and research.   Prior to joining academia, she was senior journalist in such newsrooms as Radio New Zealand, TVNZ, Akron Beacon Journal, and Solomon Island Broadcasting.  Later she was managing director of the successful Wellington corporate media relations company Cabix.  Her research focuses on current journalism practices,  She introduced drone journalism and podcast production to core courses.   Her teaching awards include both on-campus and distance modes.  She recently taught 3 years in the Middle East city of Dubai.  

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Professional

Contact details

  • Location: 5F47, Block 5
    Campus: Wellington

Qualifications

  • PhD - Massey University (2011)

Prizes and Awards

  • STAR Award for Excellence in Teaching Distance - Massey University School of Business (2016)
  • Finalist in Research Translation Competition, 2017 - Massey University Business School (2016)

Research Expertise

Research Interests

My research interests include all areas of journalism, especially exploring best practice in the newsroom.   This includes looking at the red line in Arab media, female leadership in newspapers,  social media usage, social impact of the media.  My major area is gender and the media, particularly attitudes of female journalists towards their workplace or profession.  

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Communication Technology and Digital Media Studies (200102):
Creative Arts, Media and Communication Curriculum and Pedagogy (130201): Curriculum and Pedagogy (130200): Education (130000):
Journalism and Professional Writing (190300):
Languages, Communication And Culture (200000): Media Studies (200104): Organisational, Interpersonal and Intercultural Communication (200105):
Studies In Creative Arts And Writing (190000):
Studies In Human Society (160000)

Keywords

Journalism

Broadcast journalism

Online journalism

Gender and the  Media

Media portrayal of female newsmakers

Arab media, particularly Al Arabiya

 

Research Outputs

Journal

Strong, C., & Tyler, F. (2017). New Zealand media camouflage political lobbying. Pacific Journalism Review. 23(2), 144-158
[Journal article]Authored by: Strong, C.
Strong, CAR., & Tyler, F. (2017). New Zealand media camouflage political lobbying. Pacific Journalism Review. 23(2), 145-159 Retrieved from https://pjreview.aut.ac.nz/articles/new-zealand-media-camouflage-political-lobbying-1618
[Journal article]Authored by: Strong, C.
Strong, CAR. (2017). Tips for putting the brakes on fake news. : Fairfax Media
[Internet publication]Authored by: Strong, C.
Strong, CAR. (2016). Local authority codes of conduct: Anti-conflict and anti-media?. Australian Journalism Review. 38(2), 61-72
[Journal article]Authored by: Strong, C.
Strong, CAR., & Zafra, N. (2016). Natural disaster strategic communication: Drone, data and backpack journalism trends. PRism. 13(1), 1-16 Retrieved from http://www.prismjournal.org/fileadmin/13_1/Strong_Zafra__Natural_Disaster_Strategic_Communication.pdf
[Journal article]Authored by: Strong, C.
Strong, CAR. (2014). DIY Textbook. Teaching Journalism & Mass Communication Journal, AEJMC. Spring(1) Retrieved from http://aejmc.us/spig/journal/current-issue/
[Journal article]Authored by: Strong, C.
Strong, CAR. (2013). Local Focus Is a Plus. Pacific Journalism Review. 19(2), 240-242 Retrieved from http://www.pjreview.info/
[Journal article]Authored by: Strong, C.
El-Nawawy, M.& Strong, C., . (2013). Bridging the journalism-business dichotomy: The case of Al Arabiya satellite channel. Journal of Arab & Muslim Media Research. 5(3), 227-243 Retrieved from http://www.intellectbooks.co.uk/journals/view-Journal,id=148/view,page=0/
[Journal article]Authored by: Strong, C.
Strong, C., & Hareb, H. (2012). Social media fashion among digitally fluent young Arab women in UAE. Journal of Middle Eastern Media. 8(1), 1-21 Retrieved from http://www2.gsu.edu/~wwwaus/JMEM_home.html
[Journal article]Authored by: Strong, C.
Strong, C. (2012). Teaching converged media to Arab students: University/external partnerships in social media campaigns. Middle East Media Educator. 1(2), 87-99 Retrieved from http://ro.uow.edu.au/meme/vol1/iss2/8
[Journal article]Authored by: Strong, C.
El-Nawawy, M.Strong, C., . (2012). Job satisfaction and editorial freedom at Al-Arabiya: Finding the balance while covering volatile Middle East news. Arab Media and Society. (16), Retrieved from http://www.arabmediasociety.com/?article=796
[Journal article]Authored by: Strong, C.
Strong, C. (2014). Handbook of Gender, Sex and Media. Feminist Media Studies. 14(2), 348-349Retreived from http://www.tandfonline.com/doi/full/10.1080/14680777.2014.909124#.VCIk4RWN2Uk
[Book Review]Authored by: Strong, C.

Book

Strong, CAR.(2014). Journalism interviewing. : Strong
[Authored Book]Authored by: Strong, C.
Hannis, GD. (Ed.) (2014). INTRO: A beginner’s guide to journalism in 21st century Aotearoa/New Zealand. Journalism Training Organisation, Wellington.. (Vol. One) Lower Hutt: New Zealand Journalists Training Organisation
[Edited Book]Authored by: Hannis, G.Edited by: Strong, C.
Strong, CAR. (2014). Interviewing. In GD. Hannis (Ed.) INTRO - A beginners guide to journalism in 21st century Aotearoa/New Zealand. (pp. 31 - 46). Wellington, New Zealand: New Zealand Journalists Training Organisation
[Chapter]Authored by: Strong, C.
Hannis, GD., & Strong, C. (2014). Understanding journalism. (pp. 3 - 16). Auckland: New Zealand Journalists Training Organisation
[Chapter]Authored by: Hannis, G., Strong, C.Edited by: Hannis, G.

Conference

Strong, CAR. (2017). Growing Local Authority Secrecy Intolerable.. http://www.jeanz.org.nz/. : Journalism Education of New Zealand
[Conference Paper in Published Proceedings]Authored by: Strong, C.
Strong, CAR. (2017). Growing Local Authority Secrecy Intolerable. , 2017 Journalism Education Association of New Zealand
[Conference Abstract]Authored by: Strong, C.
Strong, CAR.(2016, July). Building Teaching Capacity and a Teaching Profile. https://www.academia.edu/34089259/Increase_Teaching_Profile_Strategy.
[Conference]Authored by: Strong, C.
Strong, CAR. (2016). Building Teaching Capacity and a Teaching Profile. , Pre-conference to the World Journalism Education Congress
[Conference Abstract]Authored by: Strong, C.
Strong, CAR. (2016). From Classroom to Cowshed: Experiential Teaching of Agriculture Journalsim. , Journalism Education and Research Association of Australia
[Conference Abstract]Authored by: Strong, C.
Strong, CAR. (2017). Drone Journalism: Not Toying Around. , World Journalism Education Congress
[Conference Abstract]Authored by: Strong, C.
Strong, CAR.(2016). Drone Journalism: Not just toying around. Paper presented at the meeting of 4th WJEC Refreed Proceedings. Auckland, New Zealand
[Conference Paper]Authored by: Strong, C.
Strong, CAR.From Classroom to Cowshed: Experiential Teaching of Agriculture Journalism. . Auckland
[Conference Paper]Authored by: Strong, C.
Strong, CAR.Building Teaching Capacy and a Teaching Profile. : The Next Generation: Journalism Education and Research Association of Australia
[Conference Paper in Published Proceedings]Authored by: Strong, C.
Strong, CAR., & Zafra, N.Backpack, drone and data journalism trends are changing strategic crisis commuinication. . Wellington, New Zealand
[Conference Paper]Authored by: Strong, C.
Strong, CAR.(2015, December). Twitter justice for media accountability. .
[Conference]Authored by: Strong, C.
Strong, CAR.(2015, December). Drone Journalism Pedagogy. .
[Conference]Authored by: Strong, C.
Strong, CAR., & Burke, P.(2015, November). Filling the void: bridging the urban/rural gap. . Retreived from https://scanz.squarespace.com/programme
[Conference]Authored by: Strong, C.
Strong, CAR.Instructional videos snubbed by online students: reliance on videos re-evaluated.. Paper presented at the meeting of SPIG (Small Program Interest Group). San Francisco
[Conference Paper]Authored by: Strong, C.
Strong, CAR.Developing drone-enabled journalist students. Paper presented at the meeting of Great Ideas For Teachers. San Francisco
[Conference Paper]Authored by: Strong, C.
Strong, CAR.Eroding Media Freedom: Local Government’s dangerous paragraph.. . Christchurch, New Zealand
[Conference Paper]Authored by: Strong, C.
Strong, C., Hareb, H., & Bawazier, M. (2013). Social media marketing effectiveness: Lammtara products case study. Second International Conference on Emerging Research Paradigms in Business and Social Sciences. Dubai,United Arab Emirates: Second International Conference on Emerging Paradigms in Research in Business and Social Studies
[Conference Paper in Published Proceedings]Authored by: Strong, C.
Strong, CAR. (2014). Teaching online journalism to online students: perilous pedagogy. In JEANZ website, Journalism Education Association New Zealand
[Conference Abstract]Authored by: Strong, C.
Strong, C. (2013). Social Media Marketing Effectiveness: Lammtara Products Case Study. In ERPBSS International Conference Proceedings, Emerging Research Paradigms in Business and Social Sciences United Arab Emirates: Middlesex University
[Conference Abstract]Authored by: Strong, C.
Strong, CA. (2012). Gender disparity in newsrooms: Glass bubble replaces glass ceiling. Journalism Education Association of New Zealand Incorporated. (pp. 1 - 4). : Journalism Educator Association New Zealand
[Conference Paper in Published Proceedings]Authored by: Strong, C.
Strong, C., & Hannis, GD.Immersing Journalism Students in Other Cultures. . Washington
[Conference Other]Authored by: Hannis, G., Strong, C.
Hannis, GD., & Strong, C.Teaching students web-based reporting fast and efficiently. . Washington, United States of America
[Conference Other]Authored by: Hannis, G., Strong, C.
Strong, C., & Badran, B. (2012). Potential Women Leaders: Invisibility in the Media. In U. Zayed (Ed.) Computer Education: a journal for teachers (especially classes of 11-18 age range) interested in computers and computing. : Women as Global Leaders
[Conference Paper in Published Proceedings]Authored by: Strong, C.
Strong, CA., & El-Nawawy, M. (2012). How the Red Line Affects Job Satisfaction Among Elite Pan-Arab TV Journalists.. In J. Turk (Ed.): Arab-US Association forCommunication Educators
[Conference Paper in Published Proceedings]Authored by: Strong, C.

Other

Strong, CAR. (2016, August). The nexus of academlc research and community activism: Local authorities codes of conduct.
[Oral Presentation]Authored by: Strong, C.
Strong, CAR. (2014, November). Challenging Pedagogy: Teaching Digital Journalism Skills to Online Students.. In Massey University, Wellington.
[Oral Presentation]Authored by: Strong, C.
Strong, CAR. (2014, April). Photojournalism: Ethical Challenges in Digital Age. Presented at Otaihanga. : Kapiti Photographic Society.
[Oral Presentation]Authored by: Strong, C.
Strong, C.Women and the Media: Have Women Attained Parity in 21st Century Media?. Presented at Victoria University, Wellington. : NZFGW.
[Oral Presentation]Authored by: Strong, C.

Consultancy and Languages

Languages

  • English
    Last used: current
    Spoken ability: Excellent
    Written ability: Excellent

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 0

Teaching

I have taught all topics that are part of the accreditation of journalism (except shorthand).  My expertise areas are  interviewing, mult media reporting, newswriting, broadcasting and covering local government.  Having previously  been industry trainer for Radio New Zealand and TVNZ  I particularly enjoy teaching audio  podcasting and video storytelling.  

Current Doctoral Supervision

Co-supervisor of:

  • Francine Tyler - Doctor of Philosophy
    Investigating what makes a murder a sensation

Media and Links

Media

  • 30 Mar 2014 - Newspaper
    “Read all about it Online”.
    Herald on Sunday technology article, quoted as new media expert
  • 30 Jul 2016 - Online, Radio, Newspaper
    Sky vs NZ Newspaper on Rio coverage
    Commented on the clash between Sky TV and both NZ newspaper chains that led to the newspapers fulling out their reporters from coverage of the Olympics in Rio
  • 26 Jul 2017 - Newspaper, Online
    Eroding democracy keeps voters in the dark
    An editorial commissioned by the Manawatu Standard on the dangers of local authorities that try to conduct pubic business in private.
  • 25 Jan 2017 - Online, Newspaper
    Fake News isn't anything new, but
    Feature article on STUFF interviewing me "Fake News isn't anything new, but does New Zealand have a problem?
  • 25 Apr 2017 - Newspaper
    Social Media and small businesses
    Feature Article using me as expert commentator
  • 24 May 2016 - Newspaper, Online, Radio
    Paul Henry objectifying Hillary Barry
    Comments on TV shock jock Paul Henry talking about journalism colleague Hillary Barry's breasts on prime time news two days in a row.
  • 24 May 2016 - Online
    Massey Wins Big at Canon Awards
    Part of a story on massey former students winning national journalism awards
  • 24 Apr 2015 - Newspaper
    Converged newsrooms of NZ Herald and Newstalk ZB
    I gave a long interview with a reporter at Te Waha Nui newspaper on the background and likely impact of the merger of the newsrooms of NZ Herald and Newstalk ZB
  • 23 Aug 2016 - Newspaper
    Agriculture Careers 2017
    Rural News Group annual publication... article and cover photograph of my Agriculture Module with Post graduate journalism students
  • 23 Apr 2015 - Radio
    Analysis of Google's Digital News Initiative
    Radio New Zealand conducted a live interview with me as media expert on the effect of Google's new association with news media
  • 22 Jan 2016 - Online
    New Digital Media and Crisis Communication
    Coverage of my academic presentation at PRAD conference
  • 20 Oct 2016 - Newspaper, Online
    councillors should speak up not cover up
    Interview on the Code of Conduct for local authorities
  • 20 Jun 2017 - Newspaper
    Is democracy under threat NBR
    My research on local authorities' misuse of code of conduct was summarised by the National Business Review in an editorial by Bruce Edwards titled "Is democracy under threat?"
  • 20 Jul 2017 - Newspaper, Online
    Some councils using code to quash dissent
    An editorial commissioned by Fairfax Media to run in the Dominion Post newspaper (readership reach 260,000) and also the nationwide Stuff online news service (readership reach 2.2 million) The articl
  • 20 Apr 2015 - Radio, Online
    Open Debate on Prime Minister's ponytail pulling
    Several media interviewed me regarding the legal stance of media continuing to publicise the issue if there is a criminal charge pending against Prime Minister Key
  • 19 Jun 2017 - Newspaper, Online
    Let's make government democratic NZH
    "Political Roundup: Let's make government more democratic" was the editorial in the NZ Herald that relied on my research on local authority secrecy.
  • 18 Jul 2017 - Newspaper, Online
    Chief executive embroiled in email snooping
    I was used as the expert commentator in the news article "Councillors stand by under-fire chief executive embroiled in email snooping revelations" which was published by Fairfax Media in Stuff.co.nz a
  • 18 Jul 2017 - Radio, Online
    Council apologiees for misleading email statement
    I was used as expert commentator in the news article "Council apologises for misleading email statement: which ran on Radio New Zealand. and its various news outlets.
  • 18 Jul 2017 - Radio, Online
    Horowhenua's old mayor defends email process
    I was used as expert commentator on Radio New Zealand's Morning Report news item on the previous local government mayor Brendan Duffy's odd support of Horowhenua' council's email snooping process.
  • 17 Mar 2016 - Online, Newspaper
    Female presenters relegated to right side?
    I confirmed research shows presenter on the screen left of TV is more prominent. This was part of debate on gender and media
  • 17 Mar 2016 - Online, Newspaper
    News Presenters -- ileft side saved for top dog
    Interview on screen eye tracking
  • 16 May 2016 - Television
    Local Authority's Code of Conduct
    A series of interviews on Mainland Regional Television on the code of Conduct
  • 16 Jun 2013 - Television
    360 Current Affairs TV3 programme
    Media Expert commentary
  • 15 Oct 2015 - Online, Newspaper
    A Hat Trick of Success for Massey Journalism Stude
    Two of my feature students credited me with their win of top Feature Writing award.
  • 15 May 2013 - Radio
    University Student Cheating Prevention
    Radio New Zealand Nine-to_noon current affairs interview as globally experienced university educator
  • 15 Dec 2016 - Television
    Quote of the Year 2016
    Interview on TVNZ Breakfast
  • 15 Dec 2015 - Newspaper
    Would-be Journalists Attracted to Farming
    The national farming newspaper ran an article about the research I presented at the SCANZ conference (Science Communicators Association of New Zealand)
  • 13 Jul 2016 - Online
    Catherine Strong: Driven by Drones
    Preview of my research paper for the World Journalism Education Congress
  • 10 Nov 2017 - Online
    Hooked on Caution, the only way
    An analysis of the White House Commission on Opioid Abuse report to President Trump and how this relates to New Zealand
  • 10 Jun 2016 - Newspaper, Television, Community Service
    Code of Conduct in NCC
    Various media comment on the Nelson City Council's Code of Conduct that prevents elected members criticising council. This was several television interviews, large daily newspaper article, and commu
  • 09 Nov 2017 - Newspaper
    Kiwi caution antidote to death by painkillers
    This is a first-hand experience in the American opioid crisis as the communities in the hardest-hit state of Ohio try to save lives. This analysis compared the American and New Zealand health system
  • 09 May 2017 - Newspaper, Online
    Nelson Council Code of Conduct Will Not Change
    The south island daily newspaper Nelson Mail did a news story on the local council refusing once-again to update its code of conduct to allow elected members to criticise council policies. The arti
  • 07 Mar 2016 - Online
    Women Still Underrepresented in the Media
    Interview on results of research on gender and the media
  • 05 Dec 2014 - Television
    Best Quote of 2014
    TVNZ 6pm News interviewed me regarding Massey University's Best Quote of The Year competition
  • 05 Apr 2016 - Newspaper, Online
    Paul Henry's comments objectified Hilary Barry --
    Interview as expert comment for article on TV Presenter Paul Henry
  • 04 May 2016 - Online, Newspaper
    Mark Weledon right to resign from Media Works
    Interviewed on opinion to resignation of head of MediaWorks
  • 04 Mar 2016 - Newspaper
    NZ Media Agendas "mainly male dominated"
    Report in Herald on results of my research in gender in the media
  • 04 Dec 2014 - Newspaper, Magazine, Television, Radio, Online, Video
    Media and Local Authorities
    Release of my research led to 14 media outlets interviewing me separately, including TVNZ, RNZ, Newstalk, and several daily newspapers. Ensuing articles or broadcasts totalled about 20.
  • 03 May 2017 - Online
    NZ's lower media freedom ranking "alarming"
    World Press Freedom Day was optimum timing for the news media to interview me on how New Zealand is losing its reputation as a beacon of media freedom, thanks partly to government departments and loca
  • 02 Oct 2016 - Newspaper
    Gagging Clause in Gun
    Interview for newspaper article on freedom of expression in local government
  • 02 May 2017 - Newspaper, Online
    Press Freedom Stifled by Cyncal Use of OIA
    Fairfax media and online Stuff ran this story based on my opinion on the global ranking of NZ in media freedom. This stems from ongoing research I do on media freedom and the reputation I have built
  • 02 Aug 2017 - Online
    Why Scaramucci's sacking is good news
    Analysis of USA President Trump's sacking of communication manager Anthony Scarmucci who had no qualifications for the job. This was also on Massey's social media Facebook 70,000; LinkedIn 90,000 tw
  • 01 Jun 2014 - Television
    TV3 Three60 current affairs programme
    Media commentator on media effect on British EU elections and US Afghan pullout.
  • 01 Aug 2017 - Newspaper, Online
    Anthony Scaramucci scary no more
    Opinion Piece on President Trump's sacking of controversial media manager Anthony Scarmucci and the positive effect on the reputation of the journalism and public relations industries.
  • 01 Aug 2016 - Newspaper, Online
    Nelson City Council Code of Conduct Will Not Chang
    Interview on the Nelson City Council debate on freedom of expression

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