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AI and Digital Business (AIDB)



This Special Interest Group enables researchers to gather around shared areas of interest in AI, digital business and related fields, e.g., Robotics, Automation, GPT-related business strategy...

Our aims:

To share ideas and knowledge

• To spark new ideas and serve as the contact point for research collaboration and projects.

• To communicate existing research expertise in this area to the broader institute and beyond

• To foster inter-disciplinary research

Founding Members

  • Dr Yulong Liu

    Dr Yulong Liu

    Senior Lecturer - School of Management

    Yulong (David) holds a BMSE (Management Science and Engineering), an MMGT, and a PhD (Massey University). His primary research interests include Organizational innovation; Strategic management; Digitalization and emerging technology adoption, e.g., Artificial intelligence, Robotics, FinTech; Information technology; Service management; Business and Management studies, e.g., Institutions; Stakeholder relationships and Sustainability; Marketing strategy; International business. David has 29 refereed articles in international journalsHis work has appeared in A*/A-ranked journals with high ISI, e.g., International Journal of Production Economics, International Business Review, Journal of Business Research, Asia Pacific Journal of Marketing and Logistics, Journal of Global Information ManagementLong Range Planning.

  • Associate Professor Henry Chung

    Associate Professor Henry Chung

    Associate Professor - School of Communication, Journalism and Marketing

    Dr Chung is an Associate Professor in Marketing. He has published over 40 refereed papers in A*, A and SSCI journals. Dr Chung has 2045 and 1035 citations on Google Scholar and Scopus. He has been SI and AE for A* and A journals. He is in ERB of A* and A journals (e.g., EJM, IMM, JBR). He is a Vice Chair of AIB Asia Pacific. Dr Chung is named as World’s Top 2% of Scientists List, Stanford University ( His key research areas are technology marketing, marketing strategies, decision-making governance, immigrant enterprises, managerial ties, innovation and emerging market enterprises.

  • Prof Jonathan Elms

    Prof Jonathan Elms

    Director of Research - Massey Business School

    Jonathan Elms is the Director of Research for Massey Business School, as well as the Sir Stephen Tindall Chair Professor in Retail Management. He is also the founding Director of the Centre for Advanced Retail Studies (CARS), NZ's 'centre of excellence' for retail research, education and scholarship.

    Jonathan joined Massey in December 2014 after spending seven years at the Institute for Retail Studies (IRS), University of Stirling. At Stirling, Jonathan directed the IRS’ undergraduate retail marketing programmes delivered on campus and in Singapore.

    He holds a BSc (Hons) Marketing, MSc Management, and PhD in Marketing from Lancaster University


Dr Phoebe Fletcher
Lecturer - Digital Marketing - School of Communication, Journalism and Marketing

Dr Chris Galloway
Senior Lecturer - School of Communication, Journalism and Marketing

Associate Professor Mia Ho
Department of International Business - National Taiwan University

Dr Vishnu Ramachandran Girija
Senior Lecturer - School of Communication, Journalism and Marketing

Publications and Projects

Selected Publications in recent years (2022 - 2020)

Liu, Y., Chung, HFL., & Mi, L. (2022). Fostering sustainable logistics businesses: the role of innovation ecosystems and institutional contexts for logistics firms in China. Asia Pacific Journal of Marketing and Logistics. 

Ferraro, C., Sands, S., Schnack, A., Elms, J., & Campbell, CL. (2022). In this together: the long-term effect of a collective crisis on the retail and service sector. Journal of Services Marketing.

Moore, S., Bulmer, S., & Elms, J. (2022). The social significance of AI in retail on customer experience and shopping practices. Journal of Retailing and Consumer Services. 64

Wu, M., Liu, Y., Chung, HFL., & Guo, S. (2022). When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis. Journal of Business Research. 139, 843-854

Swiatek, L., Galloway, C., Vujnovic, M. & Kruckeberg, D. (2022). Artificial Intellligence and changing ethical landscapes in social media and computer-mediated communication: Considering the role of communication professionals. The Emerald Handbook of Computer-Mediated Communication and Social Media, 653–670.

Ruth, D., Gunn, F., & Elms, J. (2021). Being a retailer: narratives not on display. International Journal of Retail & Distribution Management. International Journal of Retail and Distribution Management.

Schnack, A., Wright, MJ., & Elms, J. (2021). Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments. Journal of Retailing and Consumer Services. 61

Liu, Y., & Yu, Y. (2021). Business Model Adaptation of Small and Medium-sized Information Technology Firms: The Role of Dynamic Capabilities. Journal of Global Information Management. 29(6). 

Mutambik, I., Almuqrin, A., Liu, Y., Alhossayin, M., & Qintash, FH. (2021). Gender differentials on information sharing and privacy concerns on social networking sites: Perspectives from users. Journal of Global Information Management. 29(3), 236-255. 

Chiang, LL., Huang, TL., & Chung, HFL. (2021). Augmented reality interactive technology and interfaces: a construal-level theory perspective. Journal of Research in Interactive Marketing. 

Kingshott, RPJ., Chung, HFL., Putranta, MP., Sharma, P., & Sima, H. (2021). Religiosity and psychological contracts in Asian B2B service relationships. Industrial Marketing Management. 98, 138-148. 

Chung, HFL., & Ho, MHW. (2021). International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization. European Journal of Marketing. 55(10), 2794-2822. 

Chung, HFL., Kingshott, RPJ., MacDonald, RVG., & Putranta, MP. (2021). Dynamism and B2B firm performance: The dark and bright contingent role of B2B relationships. Journal of Business Research. 129, 250-259. 

Mansvelt, J., Elms, J., & Dodds, S. (2020). Connecting meanings of ageing, consumption, and information and communication technologies through practice. Geographical Research. 58(3), 289-299

Ho, MHW., & Chung, HFL. (2020). Customer engagement, customer equity and repurchase intention in mobile apps. Journal of Business Research. 121, 13-21. 

Wang, CL., Wang, Y., Wei, J., & Chung, H. (2020). Understanding experiential consumption: theoretical advancement and practical implication. Asia Pacific Journal of Marketing and Logistics. 32(6), 1173-1176. 

Wang, CL., & Chung, HFL. (2020). Business networking and innovation of Asian enterprises in Western countries: The moderation of institutional distance. Industrial Marketing Management. 88, 152-162. 

Ho, MHW., Chung, HFL., Kingshott, R., & Chiu, CC. (2020). Customer engagement, consumption and firm performance in a multi-actor service eco-system: The moderating role of resource integration. Journal of Business Research. 121, 557-566. 

Wu, HH., Tipgomut, P., Chung, HFL., & Chu, WK. (2020). The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysis. Asia Pacific Journal of Marketing and Logistics. 32(2), 575-588. 

Chung, HFL., Yen, DA., & Wang, CL. (2020). The contingent effect of social networking ties on Asian immigrant enterprises' innovation. Industrial Marketing Management. 88, 414-425. 

Liu, Y., Ndubisi, NO., Liu, Y., & Barrane, FZ. (2020). New product development and sustainable performance of Chinese SMMEs: The role of dynamic capability and intra-national environmental forces. International Journal of Production Economics. 230.

Galloway, C. & Swiatek, L. (2018). Public relations and artificial intelligence: It’s not (just) about robots. Public Relations Review, 44(5) 734-740.


If you’d like to get in touch regarding AIDB, please feel free to contact SIG directors, David (Email:, Henry (Email:, or Jonathan (Email:  We would be very happy to hear from you.