133.260 Music Audience Development (15 credits)

In this course students will be introduced to the concept of audience development from the perspective of promotion companies, record labels and music management. Students will examine the music industry in relation to its audience by exploring the marketing and promoting of artists, music brands and other music related content. The course will also examine these concepts as applied to traditional media, digital music marketing and analytics, considering issues of quality and amplification strategies in New Zealand and internationally.

Requirements Requirements help

  • Prerequisite(s): 133.168
    General Prerequisite: At least 45 credits from 100 level.
  • Restriction(s): 133.268

Offerings Offerings help

Year Semester Mode Location
2021 Semester One full semester Internal Wellington Campus