154.202 Advertising and Consumer Society (15 credits)

A study of the meaning and significance of advertising within contemporary society with particular emphasis on the ideological role of advertising and the visual techniques employed in the production of meaning in advertisements. Critical theories will be used to explore the role of advertising in consumer culture, identity politics and processes of globalisation.

Requirements Requirements help

  • Prerequisite(s):
    General Prerequisite: At least 45 credits from 100 level

Offerings Offerings help

Year Semester Mode Location
2021 Semester Two full semester Internal Auckland Campus
2021 Semester Two full semester Distance
2021 Semester Two full semester Internal Wellington Campus
2021 Semester Two full semester Internal Manawatu Campus

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