156.340 Customer Intelligence (15 credits)

This course teaches methods to convert organisations’ large data sets about customers, competitors, channel partners and their own activities into information for improved marketing decision making.

Requirements Requirements help

  • Prerequisite(s): 156.233
    General Prerequisite: At least 45 credits from 200 level.

Offerings Offerings help

Year Semester Mode Location
2021 Semester Two full semester Distance