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156.700 Essentials of Marketing (30 credits)
An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.
Note(s): This course will not be available for students who have passed more than one introductory marketing course.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
|2021||Semester One full semester||Internal||Auckland Campus|
|2021||Semester One full semester||Distance|
|2021||Semester Two full semester||Internal||Auckland Campus|
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