156.700 Essentials of Marketing (30 credits)
An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.
Note(s): This course will not be available for students who have passed more than one introductory marketing course.
Requirements 
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
Offerings
| Year | Semester | Mode | Location |
|---|---|---|---|
| 2021 | Semester One full semester | Internal | Auckland Campus |
| 2021 | Semester One full semester | Distance | |
| 2021 | Semester Two full semester | Internal | Auckland Campus |