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156.700 Essentials of Marketing (30 credits)

An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.

Note(s): This course will not be available for students who have passed more than one introductory marketing course.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Offerings Offerings help

Year Semester Mode Location
2021 Semester One full semester Internal Auckland Campus
2021 Semester One full semester Distance
2021 Semester Two full semester Internal Auckland Campus
2022 Semester One full semester Internal Auckland Campus
2022 Semester One full semester Distance
2022 Semester Two full semester Internal Auckland Campus

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