156.700 Essentials of Marketing (30 credits)

An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.

Note(s): This course will not be available for students who have passed more than one introductory marketing course.

Requirements

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

• Restriction(s): 156.741, 115.104, 115.116

Offerings

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