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The study of the conceptual aspects of marketing management including product pricing, promotion and distribution. Emphasis is on the integration of these concepts and how they are linked in marketing decision making in firms and to the communication, creation and delivery of superior value to the customers.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
There are no offerings currently available for this course
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