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290.204 Managing the Customer Experience (15 credits)

This course examines the customer experience when navigating physical and virtual store environments. It explores the theory and practices used to design retail premises and on-line environments that enhance the customer experience, maximize sales and provide a return on investment.

Requirements Requirements help

  • Prerequisite(s):
    General Prerequisite: At least 45 credits from 100 level

Offerings Offerings help

Year Semester Mode Location
2020 Semester Two full semester Internal Auckland Campus
2020 Semester Two full semester Distance

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