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Bachelor of Design with Honours (Concept Design)

Key facts

  • Available at Wellington
  • Available for international students studying in NZ
  • All courses are delivered in block mode.

Imagine new worlds

Create concept design for entertainment and education within film, animation, television, gaming, and location-based experiences.

Use traditional art forms like drawing and sculpting 3D models, as well as making digital plans and renders.

Inspire others as you create the basis for further production and development, with character models, storyboards, product ideas and environmental concepts.

Find out more about the Bachelor of Design with Honours parent structure.

What is it like?

Concept design is about visualising and developing the ideas behind film, television, gaming, performance, products and interactive experiences.

In concept design you’ll use traditional art forms like drawing and sculpting 3D models, as well as making digital plans and renders, to communicate your concepts for new objects, characters or environments.

You could be designing characters, creatures, props, vehicles and machines, all the way to building entire worlds to form the foundations of feature films, theme parks, events, toys or exhibits.

Concept design is one of the first stages in every design process, and concept designers create the basis for further production and development, rather than finished products.


New Zealand’s booming film and entertainment industry means concept designers are in high demand. Apply your creative thinking in roles across film, theatre and television as well as in growing markets like video game development and interactive experiences.

Follow in the footsteps of Massey graduates working at Weta Workshop, Mechanic Animation, A44, PikPok, Weta Gameshop, Pukeko Pictures and Story Inc. Other graduates see success freelancing or starting their own independent companies right after graduating, like game studios Odd Boy, and Wild Boy Studios.

There is also a growing demand for graduates who can apply design thinking at a strategic level, whether in business, government, or within social and civic enterprises. You could go on to work in a design or advertising agency, major events development or create exhibition concepts for a gallery or museum.

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