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Massey media studies: making media solutions, building media know-how
Discover how the media shape our identities and our world. At Massey, we help you create, critique and connect with the media world, building the skills to understand and make media for a wide range of professional communication roles.
- Undergraduate, NZQF Level 7
- Auckland, Manawatū, Wellington
- 3 year(s) full-time. Available part-time.
- Available for international students studying in NZ
Media studies is an exciting discipline that will prepare you for the challenges of an information-rich society.
Media studies is taught through an innovative programme that blends theory with creative practice. It analyses the production, consumption and content of media and their social, cultural, political and economic implications.
You will learn how decisions are made on what is communicated, how media forms and industry structures shape those messages, and how this impacts our lives and understanding of the world.
Media studies will help you become a flexible and critical thinker and maker, equipped to be a digitally literate, politically-engaged citizen.
Will you change the world?
At the heart of The Bachelor of Communication (Media Studies) is the study and creation of a variety of media forms. Media can include everything from film, social media and television to popular music and smartphone apps. We look at different aspects of the media and their relationships to historical, social and cultural contexts. If you want to change the world for the better, but also want to ensure that you have professional career prospects, this is the major for you.
Understand and create media
During your study you will have the opportunity for hands-on experience in creating digital media using industry-standard equipment and software.
You'll combine these hands-on production skills with creative ways of employing media texts in meaning-creation. You’ll also gain an understanding of how media influences society and culture. You’ll learn how to help interpret the media world for clients and how to work within media-related jobs.
As part of your study you will produce a diverse range of media including:
- short fiction films
- music videos
- photography portfolios
- short documentaries
- media scriptwriting.
Careers and further study
Digital media literacy is becoming increasingly important across all sectors. The skills you will develop with this major are versatile and highly sought-after in many careers.
Media studies graduates have pursued careers in wide-ranging fields such as advertising, social media, public relations, radio, film and television, with government agencies and in teaching.
Our broad-based introduction to media technologies and forms, such as photography, video and web design, provides you with the digital know-how necessary to succeed in a wide range of careers that involve communication and media .
Media studies gives you the expertise not just to work in the media. It provides you with media expertise within any industry or organisation that engages with the media or with public audiences. In today’s media-rich world, that’s almost every organisation.
Media studies qualifies you to work in organisations that connect with and advise on the media. This includes media production and post-production companies, advertising and design agencies, government departments, non-governmental and private organisations. These organisations may engage with, produce or circulate media.
Sought-after by employers
85% of graduates are employed within six months of graduation. They are working across nine different industry categories with more than 60 different job titles.
If you successfully complete this programme, you could go on to a Master of Arts (Media Studies) or Master of Philosophy, where you can take critical and creative media studies learning to the next level in either analytical or combination creative/analytical media research projects.
New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.
Massey University has small class sizes, and our lecturers and staff are friendly and approachable.
As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.
All students must meet university entrance requirements to be admitted to the University.
There are no specific entry requirements for this programme, outside of university admission regulations.
English language requirements
To study this programme you must meet Massey University's English language standards.
Prior learning, credit and exemptions
For information on prior learning, exemptions and transfer of credit or other questions:
- review the Recognition of Prior Learning regulations
- contact us through the Enquire button on this page.
If you do not have the entry requirements
English language and foundation courses
If you need help with your English language skills before you start university, we have courses and programmes that may help.
- English Language Proficiency
- Foundation Certificate in Academic English
- Foundation Certificate in Advanced Academic English
- Full Foundation - Certificate in Foundation Studies
If you need to do a course before you start your programme, there may be options for you in Summer School.
Courses and planning
- Core courses – 120 credits
- Major courses – 120 credits
- Minor courses – 60 credits
- Electives – 60 credits
Ensure that overall, you have:
- Not more than 165 credits at 100 level (including no more than 45 credits of 100‑level electives)
- At least 15 credits of electives at 200 level or above
- At least 75 credits at 300 level overall
- An approved combination of major and minor
Courses for this specialisation
|154250||Digital Media: Theory and Practice||15|
|No more than 45 credits from|
|154202||Advertising and Consumer Society||15|
|154203||Popular Culture and the Media||15|
|154204||Digital Media Production I||15|
|154206||International Film History||15|
|154224||Documentary (Non-Fiction) Film||15|
|At least 60 credits from|
|139333||Creativity in the Community||15|
|154301||Culture, Power and The Media||15|
|154302||Gender and Race in the Media||15|
|154304||Digital Media Production II||15|
|154311||Social Media and Digital Cultures||15|
|154313||Global Media Cultures||15|
|154315||Popular Music Studies||15|
|154316||New Zealand Cinema||15|
Planning your programme
Full-time study in your first year comprises eight 15-credit courses, for a total of 120 credits. We recommend studying 60 credits per semester. You may also wish to take some courses at summer school but ensure you include those that are required for the next level of courses.
Although you are asked to nominate your BC major and minor when enrolling, please be aware that you can change these once you are enrolled.
No course can be credited to a major and a minor.
Completing a major is compulsory. The Media Studies major requires 120 credits including 15 credits from 154.250 as a compulsory course, no more than 60 credits at 200 level and at least 60 credits at 300 level.
Completing a minor is compulsory.
Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities.
A Bachelor of Communication (Media Studies) with a minor
The Media Studies major is from the College of Humanities and Social Sciences. That means you can choose a minor from the list of majors the Massey Business School offers:
- Communication Management
- Digital Marketing
- Public Relations
A Media Studies minor (for students who are studying a different degree)
If you are not studying a Bachelor of Communication and wish to complete a minor in Media Studies see the Bachelor of Communication regulations for requirements.
Fees and scholarships
Fees and finance
Fees, student loans and free fees scheme
Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.
There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.
- Get an estimate of the tuition fees for your qualification
- View a list of non-tuition fees that may be payable
Already know which courses you're going to choose?
You can view fees for the courses that make up your qualification on the course details pages.
Student loans (StudyLink) and Fees Free scheme
You may be eligible for a student loan to help towards paying your fees.
The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.
Current and returning Massey students can find their National Student Number in the student portal.
A good fit if you:
- are interested in the media’s impact on our lives and our understanding of local, national and world events
- want to learn the practical, creative and technical skills involved in producing a range of media content
- want to learn how to communicate effectively across a range of media.
Accreditations and rankings
Massey Business School is rated in the top 5% of global business colleges by AACSB International.
Massey is ranked in the world’s top 150 universities for communication and media studies, by the Quacquarelli Symonds (QS) ranking.
Massey University's communication programme is ranked #1 in New Zealand, and in the top 150 universities in the world, by ShanghaiRanking.
Key information for students
Compare qualifications and academic information across different New Zealand institutions.
Review this important information before you apply for this programme. This gives you full details of the rules and regulations about what you need to study and what you must achieve in order to graduate with this qualification. That includes structure, courses and requirements. These regulations should be read in conjunction with all other Statutes and Regulations of the University including the below.
Applying and enrolling
Applying for the programme
Check you are ready
If you are ready to apply, have a look at our application checklist. It will help you get prepared with what you need. Please also check the entry requirements carefully before you apply.
Choose your programme and click on Apply now
You will apply for the programme using the Apply now button on this page. You’ll also choose your specialisation (major, subject or endorsement) if applicable.
Some programmes have additional requirements such as the submission of a portfolio or CV. Click on Apply now and you will be able to submit those documents as part of the application process.
Receive and accept an Admission Offer of Place
You will receive an Admission Offer of Place when you have been accepted into the programme. You need to accept this before you can enrol in your courses. International students also need to pay their fees at this point.
Enrolling in courses
You’ll then get access to your own student homepage (also known as the student portal). This is where you can enrol in courses. Any updates on your application or enrolments will also be on your student homepage. Make sure you check this regularly.
When you choose courses, ensure you check for any requirements that apply including:
- prerequisites (courses you have to do before the one you are enrolling in)
- corequisites (courses you have to do at the same time as the one you are enrolling in)
- restrictions (courses that you cannot enrol in if you are completing or have completed another identified similar course)
- location – for instance some distance-based courses still have an on-campus element, so double check that the way the course is taught is suitable for your situation.
Each of our courses has its own webpage where you can find this information. You can use our course search to find course pages.
More information on courses is in the ‘Courses for this programme’ section on this page.
You can find information on application due dates and semester dates on the key dates page.
We look forward to welcoming you to Massey!
If you have any questions, contact us through the Enquire button on this page.
What are courses and credits?
What are courses and credits?
Each Massey programme is made up of courses (in some tertiary institutions they are called ‘papers’).
You will have some compulsory courses and some you can choose from.
Each course is worth a certain amount of credits (often 15 credits, but this does vary). You must gain a set number of credits to be able to graduate from this programme.
There may also be some rules about which courses you need to pass to progress to the next year, or stage, of your study (known as progression). There are also courses you must pass to graduate with a specialisation.
- See the ‘Courses for this programme’ section for the list of courses.
- Courses search
Understanding course numbers
The first three digits of our course numbers show you which subject the course is about.
The second three digits show you the level and course ID number. For instance:
- sub-degree courses are '0' (i.e. xxx.0xx)
- undergraduate study begins at 100-level, (i.e. xxx.1xx)
- as you progress through 200- and 300-level courses this number changes to 2 and 3 respectively. The higher the number that starts the second three digits, the higher the level of study
|Subject area||Level||Course ID number|
Electives are courses that are not compulsory. Certain guidelines are usually provided on courses you may take. Elective courses contribute to the programme, but not to your major or specialisation.
Workload and time management
Use this tool to help determine how much time you will need each week to complete your studies.
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the programme or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.
Please contact us through the Enquire button on this page if you have any questions.
Scholarships and awards
Scholarships related to this programme
There are a number of scholarships available for new and current students. They could relate to your situation, achievement or interest.