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The Master of Management will increase your business knowledge to help move your career in a new direction. Gain a new, in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s.
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You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s Master of Management (Marketing) will give you the in-depth knowledge and skills you need.
This masters requires you to have an undergraduate degree, but this does not have to be in a business subject.
Our marketing major is taught by world-class lecturers, such as professor Harald Van Heerde, who is ranked #1 in Australasia and #11 in the world - as good as professors from Harvard, Yale, Stanford and Columbia Universities.
You will be joining the longest standing marketing school in the country and be taught by internationally-ranked professors.
Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from the most influential academics, in the most experienced environment.
The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.
Massey University’s business and management studies rank in the top 200 in the world (by QS (Quacquarelli Symonds).
We are ranked No.1 in New Zealand and in the top 150 universities worldwide for our business administration, communication and finance programmes by ShanghaiRanking.
Management involves both being able to work independently and making management decisions, but also being able to work with and direct teams of people. Those people could be within your organisation, or external clients and stakeholders. The Master of Management study programme works with you to help develop these skills as well as specialist business capability in your endorsement of choice.
The Master of Management is a rigorous programme, where students are expected to achieve at a high level. This is reflected in the quality of our graduates, and contributes to the reputation of the qualification.
If you wish to progress to a PhD upon completion, you should enrol in a Master of Business.
Postgraduate study is hard work but hugely rewarding, empowering you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles. Our experts are there to guide but you will find that this programme demands more in-depth and independent study.
Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise.
You can complete this qualification in 1.5 years of full-time study. If you study part-time the qualification takes between 2.5 and five years.
“Specialising in marketing polished my critical thinking, research, analysis, and communication skills. The highlight for me was the professional practice paper. It allowed me to compare and contrast theoretical concepts with contemporary practice…”
One of the advantages of studying at Massey was that classes are relatively small compared to other universities. This means the lecturers have more time to attend the study needs of students.
I find assignment-based learning very thought-provoking and critical in testing learning outcomes, hence the Master of Management was the ideal fit. One of the key things I learned is how to think outside the box.
As the curriculum in the Master of Management is extremely advanced, the fact that Massey offered distance learning was also important to me. It gave me more flexibility to commit more time to my studies.
I was very pleased to graduate with distinction as a top student in 2018. The conditions and environment of the course definitely helped me achieve that.
It is a competitive employment market out there. Postgraduate study enabled me to further develop my skills, while my experience at Massey University has, overall, elevated my academic proficiency to get me where I want to be in life!
I am now studying towards a Bachelor of Laws. The skills I have gained in this master’s degree have influenced that decision. Having completed higher education prior to pursuing a law degree has built a solid commitment foundation and enhanced my ability to understand complex concepts.
A master's helps you stand out in the employment market. But postgraduate qualifications are becoming more common - a Public Relations Institute of New Zealand study showed that over 40% of PR practitioners now have a postgraduate degree. Now is the time to undertake this qualification!
International trends are for employers to reward postgraduate study well, especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.
A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates, found that in New Zealand:
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