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Overview

Take a better look

The Master of Management will increase your business knowledge to help move your career in a new direction. Gain a new, in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s

  • Level

  • Postgraduate, NZQF Level 9
  • Campus

  • Auckland
  • Distance learning

  • Available
  • Duration

  • 1.5 year(s) full-time. Available part-time.
  • International

  • Available for international students studying in NZ or via distance learning

You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s Master of Management (Marketing) will give you the in-depth knowledge and skills you need.

The Master of Management is a professional, relevant and contemporary qualification.It has a unique core of courses that focus on key business skills like communication, leading and working in teams. Your teaching will cover current issues in business as well as in-depth marketing insights.

You will learn from our business experts – Massey University has the largest and one of the most highly respected management schools in New Zealand.

Rigorous study

The Master of Management is a rigorous programme, where you will be expected to achieve at a high level. The quality of our graduates reflects this, and contributes to the reputation of the qualification.

A master, faster

You can complete your Master of Management (Marketing) in one calendar year instead of 18 months. This is available at the Manawatū campus. You will complete your final course (Part Two) over Summer School.

Interested in a PhD?

To progress to a PhD, choose Massey’s research-based Master of Business Studies.

Careers and further study

Careers

Stand out from the rest

A master's helps you stand out in the employment market. But postgraduate qualifications are becoming more common - a Public Relations Institute of New Zealand study showed that over 40% of PR practitioners now have a postgraduate degree. Now is the time to undertake this qualification!

Sought after by employers

International trends are for employers to reward postgraduate study well, especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.

Earn more

A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates, found that in New Zealand:

  • young master’s graduates earn more than one and a half times more than the national median (five years after study)
  • earnings and employment rates increase with the level of qualification completed
  • five years after completion, the median earnings of young master’s graduates are 15% higher than for those with a bachelor’s degree.

International students

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

Entry requirements

University admission

All students must meet university entrance requirements to be admitted to the University.

Programme admission

Required

To enter the Master of Management you will have:

  • been awarded or qualified for a relevant bachelor’s degree or equivalent qualification, having achieved a grade average of at least B- in the highest level courses, or
  • been awarded or qualified for a Postgraduate Diploma in Business and Administration with a B- grade average, or equivalent.

You will need to provide verified copies of all academic transcripts for studies taken at all universities other than Massey University.

English language requirements

To study this programme you must meet Massey University's English language standards.

Prior learning, credit and exemptions

For information on prior learning, exemptions and transfer of credit or other questions:

If you do not have the entry requirements

English language and foundation courses

If you need help with your English language skills before you start university, we have courses and programmes that may help.

Courses and planning

Credit summary

180 credits

From the Schedule to the Degree including:

  • Completion of Part One and Two
  • Compulsory course
  • Completion of a subject
  • At least 60 credits at 800 level

Schedule A: Core courses

Core courses

 

Schedule B: Subjects

Part One Subject courses

Part Two Professional Practice course

 

A specialisation (subject) is compulsory and requires 150 credits. This includes compulsory subject courses and a 60 credit professional practice course.

Advanced entry: Those who have already completed specified qualifications in advance of the minimum entry requirements may be able to complete this degree in 120 credits.

Attend field trips, contact workshops, studios, workshops, tutorials, and laboratories as required.

There are regulations around completion of Part One before progressing to Part Two.

See ‘Courses for this programme’ below for schedules of courses.

Courses for this specialisation

Part One

Compulsory course selection

30 credits
156700 Essentials of Marketing 30
156742 Advanced Consumer Behaviour 30

Subject courses

60 credits
156756 Digital Marketing 30
156757 Marketing Strategy 30
156758 Marketing for Social Change 30

Part Two

156894 Professional Practice 60

Planning your programme

Planning overview

If you study full-time, you’ll take 120 credits per year or 60 credits per semester.

If you have a Postgraduate Diploma in Business, or equivalent, with a B- grade average, and gain admission to the 120 credit version of the Master of Management, you will complete 120 credits from one subject. These 120 credits will consist of 60 credits from Part One and 60 credits of Professional Practice.

Maximum time limits for completion

There are time limits to complete postgraduate qualifications.  If you do not complete within the maximum time, you may be required to re-apply for the programme if you wish to continue your studies.

Time limits for Honours, Distinction and Merit

Where your qualification is completed within the stated time limit and to a high standard, you may be able to graduate with a class of Honours, or Distinction or Merit. 

Fees and scholarships

Fees and finance

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

If you already know which courses you are going to take, you can use our fees calculator to get an estimate of your fees.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students will find their National Student Number on their student homepage.


A good fit if you:

  • Have an undergraduate degree (not necessarily in business)
  • Would like to change or progress a management career
  • Are interested in a qualification that is primarily taught and practice-based

Meet our students

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.


QS Ranking - Business and Management

Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 300 universities for business and management.


ShanghaiRanking – business and finance

Massey University is ranked #1 in New Zealand and in the top 150 universities globally for business administration and finance by ShanghaiRanking.


Key information for students

Compare qualifications and academic information across different New Zealand institutions.

Regulations

Review this important information before you apply for this programme. This gives you full details of the rules and regulations about what you need to study and what you must achieve in order to graduate with this qualification. That includes structure, courses and requirements. These regulations should be read in conjunction with all other Statutes and Regulations of the University including the below.

Postgraduate regulations

General Regulations for Postgraduate Degrees, Postgraduate Diplomas and Postgraduate Certificates.

Regulations for this programme

Applying and enrolling

Applying for the programme

Check you are ready

If you are ready to apply, have a look at our application checklist. It will help you get prepared with what you need. Please also check the entry requirements carefully before you apply.

Choose your programme and click on Apply now

You will apply for the programme using the Apply now button on this page. You’ll also choose your specialisation (major, subject or endorsement) if applicable.

Some programmes have additional requirements such as the submission of a portfolio or CV. Click on Apply now and you will be able to submit those documents as part of the application process.

Receive and accept an Admission Offer of Place

You will receive an Admission Offer of Place when you have been accepted into the programme. You need to accept this before you can enrol in your courses. International students also need to pay their fees at this point.

Enrolling in courses

You’ll then get access to your own student homepage (also known as the student portal). This is where you can enrol in courses. Any updates on your application or enrolments will also be on your student homepage. Make sure you check this regularly.

When you choose courses, ensure you check for any requirements that apply including:

  • prerequisites (courses you have to do before the one you are enrolling in)
  • corequisites (courses you have to do at the same time as the one you are enrolling in)
  • restrictions (courses that you cannot enrol in if you are completing or have completed another identified similar course)
  • location – for instance some distance-based courses still have an on-campus element, so double check that the way the course is taught is suitable for your situation.

Each of our courses has its own webpage where you can find this information. You can use our course search to find course pages.

More information on courses is in the ‘Courses for this programme’ section on this page.

You can find information on application due dates and semester dates on the key dates page.

We look forward to welcoming you to Massey!

If you have any questions, contact us through the Enquire button on this page.

What are courses and credits?

What are courses and credits?

Each Massey programme is made up of courses (in some tertiary institutions they are called ‘papers’).

You will have some compulsory courses and some you can choose from.

Each course is worth a certain amount of credits (often 15 credits, but this does vary). You must gain a set number of credits to be able to graduate from this programme.

There may also be some rules about which courses you need to pass to progress to the next year, or stage, of your study (known as progression). There are also courses you must pass to graduate with a specialisation.

  • See the ‘Courses for this programme’ section for the list of courses.
  • Courses search

Understanding course numbers

The first three digits of our course numbers show you which subject the course is about.

The second three digits show you the level and course ID number. For instance:

  • sub-degree courses are '0' (i.e. xxx.0xx)
  • undergraduate study begins at 100-level, (i.e. xxx.1xx)
  • as you progress through 200- and 300-level courses this number changes to 2 and 3 respectively. The higher the number that starts the second three digits, the higher the level of study.
1 6 2 . 3   0 1
Subject area   Level   Course ID number

Workload and time management

Use this tool to help determine how much time you will need each week to complete your studies.

Estimate workload

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the programme or specialisation you enrolled in may be no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.

Please contact us through the Enquire button on this page if you have any questions.

Scholarships and awards

Scholarships related to this programme

There are a number of scholarships available for new and current students. They could relate to your situation, achievement or interest.

Find and apply for scholarships

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