Marketing – Master of Management

Massey’s Master of Management will increase your business knowledge and give you an in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s

Where you can study

Auckland campus
Distance and online

International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students on campus in New Zealand

Specialise in Marketing for your Master of Management at Massey

You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s Master of Management (Marketing) will give you the in-depth knowledge and skills you need.

The Master of Management is a professional, relevant and contemporary qualification. It has a unique core of courses that focus on key business skills like communication, leading and working in teams. Your teaching will cover current issues in business as well as in-depth marketing insights.

You will learn from our business experts – Massey University has the largest and one of the most highly respected management schools in New Zealand.

Rigorous study

The Master of Management is a rigorous qualification, where you will be expected to achieve at a high level. The quality of our graduates reflects this, and contributes to the reputation of the qualification.

Interested in a PhD?

To progress to a PhD, choose Massey’s research-based Master of Business Studies.

A Master of Management in Marketing is a good fit if you:

  • Have an undergraduate degree (not necessarily in business)
  • Would like to change or progress a management career
  • Are interested in a qualification that is primarily taught and practice-based

Planning information

If you study full-time, you’ll take 120 credits per year or 60 credits per semester.

For progression to Part Two of the Master of Management, you will need to achieve a B- grade average across the Part One courses.

If you have completed at least 60 credits of postgraduate study with a minimum grade average of C+ you will not need to complete the core courses in Schedule A (115758 and 115759, or 295700). However, this is not a credit and you must complete an approved alternative course/s totalling 30 credits in your subject, or an alternative course from Schedule B, or equivalent. You will need to add the course using the Special Permission function on the Course Enrolment page in your portal.

If you are admitted directly to Part Two of the Master of Management on the basis of credit for Part One, you will be awarded the qualification without a subject.

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Postgraduate Degrees, Postgraduate Diplomas, and Postgraduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Courses you can enrol in

Course planning key

Prerequisites
Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
Corequisites
Courses that must be completed at the same time as another course are known as corequisite courses.
Restrictions
Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

Part One

Compulsory course selection

Choose 30 credits from
Course code: 156700 Essentials of Marketing 30 credits

An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.

Restrictions: 156741, 115104, 115116

View full course details
Course code: 156742 Advanced Consumer Behaviour 30 credits

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour. How the study of consumer behaviour is used by academics, practitioners and policymakers is explained.

Prerequisites: 156700 or Appraisal Required Corequisites: 156700

View full course details

Subject courses

Choose 60 credits from
Course code: 156756 Digital Marketing 30 credits

A study of theories and practical applications of digital marketing tools.

Prerequisites: 156700 or Appraisal Required Restrictions: 156755

View full course details
Course code: 156757 Marketing Strategy 30 credits

A study of theories and practical applications of marketing strategy across different contexts.

Prerequisites: 156700 or Appraisal Required Restrictions: 156743

View full course details
Course code: 156758 Marketing for Social Change 30 credits

A detailed study of the social marketing approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. The course examines questions about marketing and society; these issues include a consideration of how ‘socially desirable’ behaviours are marketed; how regulations affect marketing decision making; and how ethical issues can influence marketing decisions.

View full course details

Part Two

Course code: 156894 Professional Practice 60 credits

Candidates will undertake professional practice within the subject area in which the Master of Management is being completed. Professional Practice may be conducted either individually or in groups and assessment of the outcome of the investigation may be in a variety of ways including written and oral presentations and case studies.

View full course details

Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

To enter the Master of Management (Marketing) you will:

  • have been awarded or qualified for a relevant bachelor’s degree or equivalent qualification, having achieved a grade average of at least B- in the highest level courses, or
  • have been awarded or qualified for a Postgraduate Diploma in Business with a B- grade average, or equivalent.

If you have a Postgraduate Diploma in Business from Massey University as outlined above, you may apply for credit towards Part One of the qualification, in a single subject. If you are granted credit, the degree will be awarded without a subject.

You will need to provide copies of all official academic transcripts for studies taken at all universities other than Massey University.

English language requirements

To study this qualification you must meet Massey University's English language standards.

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Fees and scholarships

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

Fees disclaimer

This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.

Careers and job opportunities

Stand out from the rest

A master's helps you stand out in the employment market. But postgraduate qualifications are becoming more common - a Public Relations Institute of New Zealand study showed that over 40% of PR practitioners now have a postgraduate degree. Now is the time to undertake this qualification!

Sought after by employers

International trends are for employers to reward postgraduate study well, especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.

Earn more

A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates, found that in New Zealand:

  • young master’s graduates earn more than one and a half times more than the national median (five years after study)
  • earnings and employment rates increase with the level of qualification completed
  • five years after completion, the median earnings of young master’s graduates are 15% higher than for those with a bachelor’s degree.

International students

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

What our students say

“The digital marketing course provides relevant and up-to-date knowledge of the digital world and creates real-world learning opportunities through practical assignments.”
An Nguyen

Master of Management (Marketing)

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

Learn more

QS Ranking - Business Management Studies

Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 350 universities for business and management.

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ShanghaiRanking – Business Administration

Massey University is ranked #2 in New Zealand for business administration by ShanghaiRanking.

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