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Programme list > Bachelor of Business > Strategic Communication

Bachelor of Business (Strategic Communication)

Overview

Become a sought-after employee

Your knowledge of the business world combined with in-depth communication skills will make you a sought-after employee.

  • Level

  • Undergraduate, NZQF Level 7
  • Campus

  • Auckland, Manawatū
  • Distance learning

  • Available
  • International

  • Available for international students studying in NZ or via distance learning

The Bachelor of Business with a major in strategic communication builds your skills in areas including:

  • interpersonal communication
  • organisational communication
  • cross-cultural communication
  • public relations
  • writing in the workplace
  • professional presentations
  • communication technology.

You will develop your skills especially through learning by doing. That could include writing portfolios, interviewing, presentations, role-playing, video conferencing and creating web pages, writing communication plans for businesses, and creating short videos.

Learn from the best

Many Massey teaching staff have substantial private-sector or consulting experience, as well as close and continuing links with the business world. Our lecturers and professors are actively researching. They bring the most relevant developments in business theory and practice to your study. You’ll learn about cutting-edge practice in the industry, from those in the know.

The Massey Bachelor of Business majoring in strategic communication gives you specialised communication knowledge. It also gives you a solid overview of all of the key business disciplines like economics, finance, accountancy, as well as marketing and communication.

Communication skills are vital in any career, so this programme also makes a great complementary major.

Become a critical thinker

Massey University takes pride on its graduates’ skills in critical thinking. Massey encourages you to develop your analytical, ethical and independent thinking. You’ll gain an understanding of how marketing communication works with other disciplines.

If you’re certain you wish to follow a career specifically in communication, you should consider the Bachelor of Communication programme as an alternative to the Bachelor of Business (Strategic Communication).

Careers and further study

Careers

You’ll have many different options for career paths in business, government or in community organisations.

A growing number of organisations recognise the importance of employing professional communicators. No matter what career you enter, employers are looking for people like you, who can communicate well. Communication skills make a vital difference in your application and job interview, and they also facilitate career advancement and opportunities.

Some of the varied fields communication graduates work in include:

  • public relations
  • communications advisory
  • media buying, planning, and advising
  • news media
  • speech writing
  • publishing and editing
  • liaison and advisory work.

Further study

Upon successful completion of this programme you could progress to a postgraduate qualification such as a Master of Management.

International students

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

Entry requirements

University admission

All students must meet university entrance requirements to be admitted to the University.

Programme admission

Required

There are no specific entry requirements for this programme, outside of university admission regulations.

However, competence in English is essential. If you are not confident in this subject we recommend that you undertake additional study prior to enrolling.

English language requirements

To study this programme you must meet Massey University's English language standards.

Prior learning, credit and exemptions

For information on prior learning, exemptions and transfer of credit or other questions:

If you do not have the entry requirements

English language and foundation courses

Before you start

If you need help with your English language skills before you start university, we have courses and programmes that may help.

While you study

The language used in the study of business can be technical.  If English is not your first language and you would like to increase your confidence in academic English we recommend you incorporate one of both of these programmes as electives. This will support the successful completion of your Bachelor of Business.

  • 192.101 is Academic English for ESOL Students. It includes advice, practice and assessment of reading, writing, speaking and listening at University for students from non-English-speaking backgrounds.
  • 192.102 is Academic Writing for ESOL Students. It includes advice, practice and assessment in essay and report writing for students from non-English-speaking backgrounds.

These courses both include research based written assessments of more than 1000 words.

Summer School

If you need to do a course before you start your programme, there may be options for you in Summer School.

Courses and planning

Courses for this specialisation

Compulsory courses

60 credits
219209 Public Relations Practice 15
219303 Organisational Communication 15
219305 Public Relations Management 15
219310 Speech Writing 15

Compulsory Capstone course

15 credits
219345 Strategic Communication Capstone 15

Subject courses

45 credits
115388 Internship in Business 30
115389 Business Internship 15
156237 Marketing Communication and Advertising 15
156341 Branding 15
219205 Professional Presentations in Business 15
219311 Communication Internship 15
219312 Risk and Crisis Communication 15

Planning your programme

Planning overview

Core business courses

Core courses are compulsory. These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career.

The Bachelor of Business provides considerable flexibility, enabling you to take control of your own programme within the regulations.

Capstone course

‘Capstone’ courses are designed to be taken in your last year of study. This relies on you having completed the correct first and second-year courses and ties your learning together.

Minors

Completing a minor is optional. Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities.

A minor must be in a different subject from your major.

A Bachelor of Business (Strategic Communication) with a minor

You may choose a minor from any university undergraduate degree that has recognised minors. If the minor is from another undergraduate degree, the regulations of that programme will apply.

A strategic communication minor (for students who are studying a different degree)

If you are not studying a Bachelor of Business (Strategic Communication) and wish to complete a minor in strategic communication see the BBus regulations for the requirements of this minor.  

Fees and scholarships

Fees and finance

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

If you already know which courses you are going to take, you can use our fees calculator to get an estimate of your fees.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students will find their National Student Number on their student homepage.


A good fit if you:

  • have a creative streak
  • are well-organised and a people person
  • want to use your communication skills in a business, not-for-profit, or government department.

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.


QS Ranking - Business and Management

Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 300 universities for business and management.


QS ranking communication and media

Massey is ranked in the world’s top 150 universities for communication and media studies, by the Quacquarelli Symonds (QS) ranking.


ShanghaiRanking - communication

Massey University's communication programme is ranked #1 in New Zealand, and in the top 200 universities in the world, by ShanghaiRanking.


ShanghaiRanking – business and finance

Massey University is ranked #1 in New Zealand and in the top 150 universities globally for business administration and finance by ShanghaiRanking.


Key information for students

Compare qualifications and academic information across different New Zealand institutions.

Regulations

Review this important information before you apply for this programme. This gives you full details of the rules and regulations about what you need to study and what you must achieve in order to graduate with this qualification. That includes structure, courses and requirements. These regulations should be read in conjunction with all other Statutes and Regulations of the University including the below.

Undergraduate programmes

General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

 

Regulations for this programme

Applying and enrolling

Applying for the programme

Check you are ready

If you are ready to apply, have a look at our application checklist. It will help you get prepared with what you need. Please also check the entry requirements carefully before you apply.

Choose your programme and click on Apply now

You will apply for the programme using the Apply now button on this page. You’ll also choose your specialisation (major, subject or endorsement) if applicable.

Some programmes have additional requirements such as the submission of a portfolio or CV. Click on Apply now and you will be able to submit those documents as part of the application process.

Receive and accept an Admission Offer of Place

You will receive an Admission Offer of Place when you have been accepted into the programme. You need to accept this before you can enrol in your courses. International students also need to pay their fees at this point.

Enrolling in courses

You’ll then get access to your own student homepage (also known as the student portal). This is where you can enrol in courses. Any updates on your application or enrolments will also be on your student homepage. Make sure you check this regularly.

When you choose courses, ensure you check for any requirements that apply including:

  • prerequisites (courses you have to do before the one you are enrolling in)
  • corequisites (courses you have to do at the same time as the one you are enrolling in)
  • restrictions (courses that you cannot enrol in if you are completing or have completed another identified similar course)
  • location – for instance some distance-based courses still have an on-campus element, so double check that the way the course is taught is suitable for your situation.

Each of our courses has its own webpage where you can find this information. You can use our course search to find course pages.

More information on courses is in the ‘Courses for this programme’ section on this page.

You can find information on application due dates and semester dates on the key dates page.

We look forward to welcoming you to Massey!

If you have any questions, contact us through the Enquire button on this page.

What are courses and credits?

What are courses and credits?

Each Massey programme is made up of courses (in some tertiary institutions they are called ‘papers’).

You will have some compulsory courses and some you can choose from.

Each course is worth a certain amount of credits (often 15 credits, but this does vary). You must gain a set number of credits to be able to graduate from this programme.

There may also be some rules about which courses you need to pass to progress to the next year, or stage, of your study (known as progression). There are also courses you must pass to graduate with a specialisation.

  • See the ‘Courses for this programme’ section for the list of courses.
  • Courses search

Understanding course numbers

The first three digits of our course numbers show you which subject the course is about.

The second three digits show you the level and course ID number. For instance:

  • sub-degree courses are '0' (i.e. xxx.0xx)
  • undergraduate study begins at 100-level, (i.e. xxx.1xx)
  • as you progress through 200- and 300-level courses this number changes to 2 and 3 respectively. The higher the number that starts the second three digits, the higher the level of study
1 6 2 . 3   0 1
Subject area   Level   Course ID number

About electives

Electives are courses that are not compulsory. Certain guidelines are usually provided on courses you may take. Elective courses contribute to the programme, but not to your major or specialisation.

Elective courses can be chosen from any area of study that interests you, as long as it fits with the timetabling for the courses you need to take to complete your Bachelor of Business.

For the strategic communication major we encourage you to take elective courses that are outside of the direct business disciplines in subjects such as design and media studies. These have direct application to your studies and will add to your skill base.

If English is not your first language we also recommend you include English language electives as part of your study. See the ‘If you do not have the entry requirements’ section for more.

Workload and time management

Use this tool to help determine how much time you will need each week to complete your studies.

Estimate workload

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the programme or specialisation you enrolled in may be no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.

Please contact us through the Enquire button on this page if you have any questions.

Scholarships and awards

Scholarships related to this programme

There are a number of scholarships available for new and current students. They could relate to your situation, achievement or interest.

Find and apply for scholarships

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