New information following the change in COVID-19 alert levels.

Bachelor of Business (Strategic Communication)

Key facts

  • Available at Auckland
  • Available at Manawatū
  • Available via Distance Learning
  • Available for international students studying in NZ or via distance learning

Fees calculator

Get an estimation of the fees payable for your chosen study programme.

Estimate fees

Workload tool

Determine how much time you will need each week to complete your studies.

Estimate workload


Details you need to know about the structure, courses and requirements for this programme.

View regulations

Entry requirements

There are no special entry requirements for the strategic communication programme beyond those that qualify you for study at Massey University. However, competence in English is essential. If you are not confident in this subject we recommend that you undertake additional study prior to enrolling, or attend a Massey University summer programme in English.

For general entry requirements see Massey University entry requirements.

Bachelor of Business (Strategic Communication) structure

In 2017 changes were made to the Bachelor of Business Studies qualification (now the Bachelor of Business). The course structure presented below therefore applies from 2017 regulations onwards. The BBus majoring in Strategic Communication has a total of 360 credits.

  • Core business courses totalling 120 credits
  • Strategic Communication major totalling 120 credits
  • Elective courses totalling 120 credits


To qualify with a Bachelor of Business majoring in strategic communication you will need to pass a total of 360 credits consisting of the following:

Core business courses

Core courses are compulsory. These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career. See main Bachelor of Business webpages for information on core courses.

Strategic Communication major courses

Compulsory courses (60 credits)
219.209 Public Relations Practice
219.303 Organisational Communication
219.305 Public Relations Management
219.310 Speech Writing

Compulsory capstone course (15 credits)
219.345 Strategic Communication capstone

Subject courses (45 credits)
115.388 Internship in Business (maximum 15 credits can be used towards major)
115.389 Business Internship
156.237 Marketing Communication and Advertising
219.205 Professional Presentations in Business
156.341 Branding
219.311 Communication Internship
219.312 Risk and Crisis Communication

If you would like to find out more about the individual course requirements, please use our Course search>

Elective courses

Elective courses can be chosen from any area of study that interests you, as long as it fits with the timetabling for the courses you need to take to complete your Bachelor of Business. For the strategic communication major we encourage you to take elective courses that are outside of the direct business disciplines in subjects such as design and media studies. These have direct application to your studies and will add to your skill base.

English language electives

If English is not your first language and you would like to increase your confidence in academic English we recommend you incorporate one or both of these programmes as electives:
•    192.101 English for Academic Purposes for Speakers of Other Languages
•    192.102 Academic Writing in English for Speakers of Other Languages

Minor requirements

A minor consists of 60 credits in Strategic Communication; including 219.209, 219.303, 219.305 and 219.310.

Contact us Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey