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There are no special entry requirements for the strategic communication programme beyond those that qualify you for study at Massey University. However, competence in English is essential. If you are not confident in this subject we recommend that you undertake additional study prior to enrolling, or attend a Massey University summer programme in English.
For general entry requirements see Massey University entry requirements.
In 2017 changes were made to the Bachelor of Business Studies qualification (now the Bachelor of Business). The course structure presented below therefore applies from 2017 regulations onwards. The BBus majoring in Strategic Communication has a total of 360 credits.
To qualify with a Bachelor of Business majoring in strategic communication you will need to pass a total of 360 credits consisting of the following:
Core courses are compulsory. These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career. See main Bachelor of Business webpages for information on core courses.
Compulsory courses (60 credits)
219.209 Public Relations Practice
219.303 Organisational Communication
219.305 Public Relations Management
219.310 Speech Writing
Compulsory capstone course (15 credits)
219.345 Strategic Communication capstone
Subject courses (45 credits)
115.388 Internship in Business (maximum 15 credits can be used towards major)
115.389 Business Internship
156.237 Marketing Communication and Advertising
219.205 Professional Presentations in Business
219.311 Communication Internship
219.312 Risk and Crisis Communication
If you would like to find out more about the individual course requirements, please use our Course search>
Elective courses can be chosen from any area of study that interests you, as long as it fits with the timetabling for the courses you need to take to complete your Bachelor of Business. For the strategic communication major we encourage you to take elective courses that are outside of the direct business disciplines in subjects such as design and media studies. These have direct application to your studies and will add to your skill base.
If English is not your first language and you would like to increase your confidence in academic English we recommend you incorporate one or both of these programmes as electives:
• 192.101 English for Academic Purposes for Speakers of Other Languages
• 192.102 Academic Writing in English for Speakers of Other Languages
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