Marketing – Master of Business Studies

Gain in-depth specialist business and marketing skills that will take your career to the next level.

Where you can study

Auckland campus
Distance and online

International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students on campus in New Zealand

Specialise in Marketing for your Master of Business Studies at Massey

Massey University’s Master of Business Studies combines study of advanced theory with research. It gives you the skills you need to progress your career, or continue to further study.

Join the leaders in marketing education

You will be joining the longest standing marketing school in the country. Your teachers are internationally ranked professors.

Massey University’s teachers are actively researching. You are taught the most relevant perspectives, from the most influential academics, in the most experienced environment.

What will you learn?

A master’s is a rigorous, challenging, rewarding and exciting programme of study. Your study will focus on your chosen specialisation, in the context of other business disciplines. This reflects the reality of today’s business environment.

You will learn the processes and disciplines involved in high-level in-depth research and how to apply them to business. You will complete and present a comprehensive written report on an independent research topic.

We utilise our relationships with industry and help you draw on experience you may have to give your learning context and relevance to the real world.

The Master of Business Studies programme will also develop your oral and written communication skills to the level expected of senior business leaders.

Further study

After successfully completing a Master of Business Studies, you could go on to a PhD.

A Master of Business Studies in Marketing is a good fit if you:

  • have completed a bachelor’s degree (or bachelor’s degree with honours) with good grades
  • wish to progress your business career into a more senior level
  • would like to continue on to further study such as a PhD.

Planning information

If you study full-time, you’ll take 120 credits per year or 60 credits per semester.

Grades achieved in the first 60 credits will determine eligibility for progression to Part Two. You will need to achieve a minimum B- grade average over the first 60 credits of Part One including the compulsory courses.

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Postgraduate Degrees, Postgraduate Diplomas, and Postgraduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Courses you can enrol in

Course planning key

Prerequisites
Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
Corequisites
Courses that must be completed at the same time as another course are known as corequisite courses.
Restrictions
Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

Core courses for the Master of Business Studies

As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.

Master of Business Studies core courses

Marketing courses

Part One

Compulsory course selection

Choose 30 credits from
Course code: 152781 Advanced Research Methods in Business 30 credits

Research approaches to management and organisation theory. Includes reading and designing research in these areas up to the preparation of research proposals.

Restrictions: 156776, 219790

View full course details
Or an approved alternative research methods course

Subject courses

Choose 90 credits from
Course code: 156700 Essentials of Marketing 30 credits

An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.

Restrictions: 156741, 115104, 115116

View full course details
Course code: 156742 Advanced Consumer Behaviour 30 credits

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour. How the study of consumer behaviour is used by academics, practitioners and policymakers is explained.

Prerequisites: 156700 or Appraisal Required Corequisites: 156700

View full course details
Course code: 156756 Digital Marketing 30 credits

A study of theories and practical applications of digital marketing tools.

Prerequisites: 156700 or Appraisal Required Restrictions: 156755

View full course details
Course code: 156757 Marketing Strategy 30 credits

A study of theories and practical applications of marketing strategy across different contexts.

Prerequisites: 156700 or Appraisal Required Restrictions: 156743

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Course code: 156758 Marketing for Social Change 30 credits

A detailed study of the social marketing approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. The course examines questions about marketing and society; these issues include a consideration of how ‘socially desirable’ behaviours are marketed; how regulations affect marketing decision making; and how ethical issues can influence marketing decisions.

View full course details

Part Two

Choose at least 60 credits from
Course code: 115891 Thesis 90-Credit Part 1 45 credits

Candidates are required to conduct a piece of independent research under supervision and to produce a thesis for examination.

View full course details
Course code: 115892 Thesis 90-Credit Part 2 45 credits

Candidates are required to conduct a piece of independent research under supervision and to produce a thesis for examination.

View full course details
Course code: 115894 Research Report 60-Credit Part 1 30 credits

Candidates are required to conduct a piece of independent research under supervision and to produce a report of the research for examination.

View full course details
Course code: 115895 Research Report 60-Credit Part 2 30 credits

Candidates are required to conduct a piece of independent research under supervision and to produce a report of the research for examination.

View full course details
Course code: 156893 Research Report 60 credits

Candidates are required to conduct a piece of independent research under supervision and to produce a report of the research for examination.

View full course details
Course code: 156897 Thesis 120 Credit Part 1 60 credits

A supervised and guided independent study resulting in a published work.

View full course details
Course code: 156898 Thesis 120 Credit Part 2 60 credits

A supervised and guided independent study resulting in a published work.

Corequisites: 156897

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Course code: 156899 Thesis 120 credits

A supervised and guided independent study resulting in a published work.

View full course details

Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

To enter the Master of Business Studies (Marketing) you will have been awarded or qualified for a relevant bachelor’s degree or equivalent qualification, with a minimum B- grade average in the highest level courses.

If you have been awarded the Degree of Bachelor of Business Studies with Honours from Massey University, or the equivalent degree of another recognised university, you may apply for credit towards Part One of the qualification.

You will need to provide copies of all official academic transcripts for studies taken at all universities other than Massey University.

English language requirements

To study this qualification you must meet Massey University's English language standards.

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Fees and scholarships

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

Fees disclaimer

This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.

Careers and job opportunities

Business studies equips students with the flexible and highly portable skills employers are looking for. With a Master of Business Studies, you will be prepared to take the next step in your career. Or you could join the world of business in a variety of dynamic roles, from financial accountant to marketing manager.

Greater earning potential

A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates, found that in New Zealand:

  • young master’s graduates earn more than one and a half times more than the national median (five years after study)
  • earnings and employment rates increase with the level of qualification completed
  • five years after completion, the median earnings of young master’s graduates are 15% higher than for those with a bachelor’s degree.

International students

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

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QS Ranking - Business Management Studies

Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 350 universities for business and management.

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ShanghaiRanking – Business Administration

Massey University is ranked #2 in New Zealand for business administration by ShanghaiRanking.

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