Postgraduate Diploma in Sport Management

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A stepping stone

A postgraduate diploma is the stepping stone to further postgraduate study such as a masters, or to help progress your career

What is it like?

Massey University’s Postgraduate Diploma in Sport Management gives you the opportunity to join the pathway to the Master of Sport Management, or to progress your career.

Be a sport manager of tomorrow

The increasing professionalisation of sport means there is a growing demand for qualified managers to manage and promote sports affairs. To be an effective sport manager of tomorrow, you will need a strong background in both business management and sport-related subjects. The Postgraduate Diploma in Sport Management combines broad business training and specialist skills to give you an excellent basis for careers in all areas of sport management.

Unique in New Zealand

The Postgraduate Diploma in Sport Management is a unique qualification in New Zealand. No other university offers a similar sports qualification in conjunction with a business school. The course is specifically designed to meet the needs of sport organisations. You will gain a valuable, flexible and highly marketable qualification, giving you skills and in-depth understanding in a broad range of management and sport-related areas.

Qualify more quickly

You can complete this qualification in twelve months of full-time study. If you study part-time it will take between two and a half and five years.

Insider industry knowledge

Massey has strong strategic partnerships with regional and national sport organisations. You will meet sport industry professionals through in-class guest lectures, field trips, the 60-credit professional practice course, and researching for assignments. You will acquire the knowledge and skills vital to excel as a sport management professional.

Be in demand

There is a market demand for professionally qualified sport managers. As sports bodies become more commercially focused, there will be a growing need for suitably qualified people like you with a sport and business background.

Research and teaching expertise

Massey’s sport management staff are recognised as top researchers in sport management, with publications in the main sport management journals and as members of editorial boards for key journals, such as the Journal of Sport Management.

Study when and where it suits you

The Postgraduate Diploma in Sport Management can be studied full-time or part-time, through distance learning or internally at Auckland.

A good fit if you:

  • Have a passion for sport
  • Wish to pursue a professional career in sport management
  • Are seeking a qualification in shorter time frame
  • Want to take advantage of the many business opportunities in the sports industry
  • Are already working in the sport industry and want to do professional development


In a competitive employment market, qualification and credential “inflation” mean that organisations increasing want people with graduate qualifications. Massey’s Postgraduate Diploma in Sport Management offers you a chance to get qualified for a particular vocation in sport and related industries, where employment opportunities are growing. With the dual emphasis on management and sport, you will be well placed to take advantage of these opportunities.

Areas you may work in include:

  • national sport organisations
  • national recreation organisations
  • regional sports trusts
  • one of the thousands of clubs and provincial or regional sporting organisations
  • territorial authorities (district and city councils)
  • managing national and international events
  • managing sport facilities
  • private enterprise
  • sport coordination in schools
  • high-performance sport
  • Sport NZ

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