Master of Management (Marketing)

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The Master of Management will increase your business knowledge to help move your career in a new direction. Gain a new, in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s.

Find out more about the Master of Management parent structure.

What is it like?

You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s Master of Management (Marketing) will give you the in-depth knowledge and skills you need.

This masters requires you to have an undergraduate degree, but this does not have to be in a business subject.

Now available to complete in a shorter time (one year)

There is the ability in this specialisation (endorsement) to complete your study in just one calendar year instead of 18 months.  This is available if you study the Master of Management at the Manawatū campus and complete your final course (Part Two) over Summer School. See the planning tab for more information.

Join the leaders in marketing education

You will be joining the longest standing marketing school in the country and be taught by internationally ranked professors.

Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from the most influential academics, in the most experienced environment.

Learn from leading business experts

The Massey Business School is one of the country’s leading and largest business schools and is AACSB accredited.

Massey University’s business and management studies rank in the top 200 in the world (by QS (Quacquarelli Symonds).

We are ranked No.1 in New Zealand and in the top 150 universities worldwide for our business administration, communication and finance programmes by ShanghaiRanking.

Develop appropriate management work styles

Management involves both being able to work independently and making management decisions, but also being able to work with and direct teams of people. Those people could be within your organisation, or external clients and stakeholders. The Master of Management study programme works with you to help develop these skills as well as specialist business capability in your endorsement of choice.

Rigorous study

The Master of Management is a rigorous programme, where students are expected to achieve at a high level. This is reflected in the quality of our graduates, and contributes to the reputation of the qualification.

If you wish to progress to a PhD upon completion, you should enrol in a Master of Business.

Why postgraduate study?

Postgraduate study is hard work but hugely rewarding, empowering you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles. Our experts are there to guide but you will find that this programme demands more in-depth and independent study.

Not just more of the same

Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise.

   

A good fit if you:

  • Already have an undergraduate degree (business or other major), and would like to study marketing in more depth
  • Would like to learn the skills that will help progress your career into a marketing management role or a higher level of marketing management
  • Are interested in a professional practice qualification that is primarily a taught programme
Dalia Belcic
Master of Management (Marketing) with distinction
Law student (LLB)

“Specialising in marketing polished my critical thinking, research, analysis, and communication skills. The highlight for me was the professional practice paper. It allowed me to compare and contrast theoretical concepts with contemporary practice…”

One of the advantages of studying at Massey was that classes are relatively small compared to other universities. This means the lecturers have more time to attend the study needs of students.

I find assignment-based learning very thought-provoking and critical in testing learning outcomes, hence the Master of Management was the ideal fit. One of the key things I learned is how to think outside the box.

As the curriculum in the Master of Management is extremely advanced, the fact that Massey offered distance learning was also important to me. It gave me more flexibility to commit more time to my studies.

I was very pleased to graduate with distinction as a top student in 2018. The conditions and environment of the course definitely helped me achieve that.

It is a competitive employment market out there. Postgraduate study enabled me to further develop my skills, while my experience at Massey University has, overall, elevated my academic proficiency to get me where I want to be in life!

I am now studying towards a Bachelor of Laws. The skills I have gained in this master’s degree have influenced that decision. Having completed higher education prior to pursuing a law degree has built a solid commitment foundation and enhanced my ability to understand complex concepts.

Careers

Stand out from the rest

A master's helps you stand out in the employment market. But postgraduate qualifications are becoming more common - a Public Relations Institute of New Zealand study showed that over 40% of PR practitioners now have a postgraduate degree. Now is the time to undertake this qualification!

Sought after by employers

International trends are for employers to reward postgraduate study well, especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.

Earn more

A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates, found that in New Zealand:

  • Young master’s graduates earn more than one and a half times more than the national median (five years after study)
  • Earnings and employment rates increase with the level of qualification completed
  • Five years after completion, the median earnings of young master’s graduates are 15% higher than for those with a bachelor’s degree.

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