Bachelor of Communication (Digital Marketing)

Apply now! ▸

Fees calculator

Get an estimation of the fees payable for your chosen study programme.

Estimate fees

Workload tool

Determine how much time you will need each week to complete your studies.

Estimate workload

Regulations

See the regulations and courses for this programme.

View regulations

Entry requirements

To enrol in the Bachelor of Communication programme you need to have an entrance to university qualification, either through NCEA, New Zealand University Entrance, admission with equivalent status, bursaries and scholarship examinations, discretionary entrance or special admission.

For general entry requirements see Massey University entry requirements.

Bachelor of Communication (Digital Marketing) structure

Selecting your major and minor

Although you are asked to nominate your BC major and minor when enrolling, please be aware that you can change these once you are enrolled.

Courses

Major requirements: A major consists of 120 credits in Digital Marketing

Choose your courses for this major from the following list (each course is 15 credits):

90 credits from:

154.250 Digital Marketing: Theory and Practice
156.231 Strategic Marketing Management
156.235 Social Media and Digital Marketing
156.237 Marketing Communication and Advertising
156.334 Marketing Consultancy Project
156.341 Branding

30 credits from:

156.338 International Marketing
156.339 Omni-Channel Retail Marketing
156.342 Social Changes through Applied Marketing and Design Strategies
219.311 Communication Internship

Minor requirements: A minor consists of 60 credits in Digital Marketing, including

At least 30 credits from:

156.231 Strategic Marketing Management
156.235 Social Media and Digital Marketing
156.237 Marketing Communication and Advertising

At least 15 credits from:  

156.334 Marketing Consultancy Project
156.338 International Marketing
156.339 Omni-Channel Retail Marketing
156.342 Social Changes through Applied Marketing and Design Strategies
219.311 Communication Internship 

Note: Course 156.231 has a required prerequisite course 115.116, 115.104 or 156.200 which must be taken in year one.

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey