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An industry-relevant qualification
Gain an industry-recognised and highly sought-after qualification in data analytics. Acquire the practical skills that the Master of Analytics offers. Become a technology leader who innovates and propels businesses forward with data-driven insights.
- Postgraduate, NZQF Level 9
- Programme can be completed in one calendar year Available part-time.
- Available for international students studying in NZ
The Master of Analytics (Business) is a rigorous qualification that is designed for those wishing to build skills in the rapidly expanding field of data analytics. It is one of the longest running analytics programmes in New Zealand and is now also taught internationally.
Massey University believes you need to understand the problems organisations face, so this analytics master’s has been grounded in real-world business contexts from the beginning. From problem identification, data acquisition, method selection, analysis and communicating your findings, Massey’s Master of Analytics focuses on what industry is demanding in data analytics graduates.
Apply your knowledge to business problems
When you graduate with a Masters in Analytics (Business) you will have gained highly sought-after skills that allow you understand a business problem and use machine learning and data mining to solve them. In this business specialisation, you can choose to apply your new-found knowledge and techniques to either marketing or finance.
Gain globally recognised certification
The Master of Analytics is sponsored by the world's leading business analytics software provider – SAS. That means you get the globally recognised SAS certification when you graduate. Lecturers can use SAS business insights and you will gain access to SAS’ global network of clients. This agreement was the first of its kind with a New Zealand university.
In the last phase of study, you will complete an applied data science project, where you will address a real-world problem in collaboration with an organisation which opens further career and employment opportunities. We also give you training in communicating your findings in a compelling way to a business audience.
Careers and further study
Graduates with business analytical skills, and the ability to apply those skills to real-life situations, are in very high demand across all industry sectors. Professional services firms and government agencies also seek specialists in this field.
After completing this qualification, potential roles include
- business analyst
- investment specialist
- customer insights officer
- database analyst
- business insight executive
- supply management specialist.
If you are currently working in marketing, finance, or supply chain management, this qualification will broaden your skill set and allow you to further your career.
A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates, found that in New Zealand:
- Young master’s graduates earn more than one and a half times more than the national median (five years after study)
- Earnings and employment rates increase with the level of qualification completed
- Five years after completion, the median earnings of young master’s graduates are 15% higher than for those with a bachelor’s degree.
New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.
Massey University has small class sizes, and our lecturers and staff are friendly and approachable.
As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.
All students must meet university entrance requirements to be admitted to the University.
To enter the Master of Analytics (Business) you will have:
- been awarded or qualified for a bachelor’s degree in the subject in which you intend to specialise, or equivalent, with a minimum B grade average in the highest level courses
- have sufficient background in statistical analysis tools to satisfy the Academic Board that you have the capacity to undertake the programme.
You will provide the following documents:
- Verified copies of all academic transcripts for studies taken at all universities other than Massey University.
- Provide a current CV showing all relevant work experience with statistical software.
English language requirements
To study this programme you must meet Massey University's English language standards.
Prior learning, credit and exemptions
For information on prior learning, exemptions and transfer of credit or other questions:
- review the Recognition of Prior Learning regulations
- contact us through the Enquire button on this page.
If you do not have the entry requirements
English language and foundation courses
If you need help with your English language skills before you start university, we have courses and qualifications that may help.
Courses and planning
- Part One compulsory core courses – 60 credits
- Part One subject courses – 60 credits
- Part Two project course – 60 credits
- At least 600 hours of approved practica and associated reports
A specialisation (subject) is compulsory and requires 120 credits, including the Applied Analytics project.
There are regulations around completion of Part One before progressing to Part Two.
Courses for this specialisation
Either Option One: Marketing
|156762||Return on Marketing Investment||30|
Or Option Two: Finance
|125788||Big Data in Finance and Banking||30|
|125740||Advanced Investment Analysis||30|
|125781||Advanced Financial Risk Management||30|
Planning your programme
If you study full-time, you’ll take 120 credits per year or 60 credits per semester.
The Master of Analytics is a parts-based qualification. That means you must complete the first part, before moving to the second.
For progression from Part One to Part Two, you must have maintained a B- grade average over the core compulsory courses undertaken in Part One.
It is important to note that the MAnalyt programme is specifically designed to be started in Semester 1 with the core pillars of statistics, data mining and econometrics. The specialist subject courses in Semester 2 allow you to apply the skills learnt in Semester 1 and extend these into your business area of interest. Finally, you will integrate all skills in the applied project in Summer School.
As part of this programme, you will need to complete a minimum of 600 hours in an approved practicum and associated reports as required by the following course:
115.801 Applied Analytics Project (60 credits)
115.802 Applied Analytics Project Part 1 (30 credits) and
115.803 Applied Analytics Project Part 2 (30 credits)
Maximum time limits for completion
There are maximum time limits to complete postgraduate qualifications. If you do not complete within the maximum time, you may be required to re-apply for the programme if you wish to continue your studies.
Time limits for Honours, Distinction and Merit
Where your qualification is completed within the stated time limit and to a high standard, you may be able to graduate with a class of Honours, Distinction or Merit.
- Look for information under ‘Student Progression’ in the General Regulations for Postgraduate Degrees, Postgraduate Diplomas and Postgraduate Certificates.
- Contact us through the Enquire button on this page if you have any questions.
Fees and scholarships
Fees and finance
Fees, student loans and free fees scheme
Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.
There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.
- Get an estimate of the tuition fees for your qualification
- View a list of non-tuition fees that may be payable
Already know which courses you're going to choose?
You can view fees for the courses that make up your qualification on the course details pages.
Student loans (StudyLink) and Fees Free scheme
You may be eligible for a student loan to help towards paying your fees.
The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.
Current and returning Massey students can find their National Student Number in the student portal.
A good fit if you:
- want to increase your career prospects by working with big data
- want a dynamic and stimulating career with a secure outlook
- want to be driving businesses forward using cutting-edge technologies.
Meet our students
What convinced me to choose the Massey Master of Analytics programme was the combination of a theory and practical based curriculum that I could complete in twelve months. We were equipped with relevant skills that are highly sought-after in today’s job market.” Hayley Clinning
Accreditations and rankings
Massey Business School is rated in the top 5% of global business colleges by AACSB International.
Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 300 universities for business and management.
Upon completion of the Master of Analytics will receive the globally recognised SAS certification.
Massey University is ranked #1 in New Zealand and in the top 150 universities globally for business administration and finance by ShanghaiRanking.
Key information for students
Compare qualifications and academic information across different New Zealand institutions.
Review this important information before you apply for this programme. This gives you full details of the rules and regulations about what you need to study and what you must achieve in order to graduate with this qualification. That includes structure, courses and requirements. These regulations should be read in conjunction with all other Statutes and Regulations of the University including the below.
Applying and enrolling
Applying for the programme
Check you are ready
If you are ready to apply, have a look at our application checklist. It will help you get prepared with what you need. Please also check the entry requirements carefully before you apply.
Choose your programme and click on Apply now
You will apply for the programme using the Apply now button on this page. You’ll also choose your specialisation (major, subject or endorsement) if applicable.
Some programmes have additional requirements such as the submission of a portfolio or CV. Click on Apply now and you will be able to submit those documents as part of the application process.
Receive and accept an Admission Offer of Place
You will receive an Admission Offer of Place when you have been accepted into the programme. You need to accept this before you can enrol in your courses. International students also need to pay their fees at this point.
Enrolling in courses
You’ll then get access to your own student homepage (also known as the student portal). This is where you can enrol in courses. Any updates on your application or enrolments will also be on your student homepage. Make sure you check this regularly.
When you choose courses, ensure you check for any requirements that apply including:
- prerequisites (courses you have to do before the one you are enrolling in)
- corequisites (courses you have to do at the same time as the one you are enrolling in)
- restrictions (courses that you cannot enrol in if you are completing or have completed another identified similar course)
- location – for instance some distance-based courses still have an on-campus element, so double check that the way the course is taught is suitable for your situation.
Each of our courses has its own webpage where you can find this information. You can use our course search to find course pages.
More information on courses is in the ‘Courses for this programme’ section on this page.
You can find information on application due dates and semester dates on the key dates page.
We look forward to welcoming you to Massey!
If you have any questions, contact us through the Enquire button on this page.
What are courses and credits?
What are courses and credits?
Each Massey programme is made up of courses (in some tertiary institutions they are called ‘papers’).
You will have some compulsory courses and some you can choose from.
Each course is worth a certain amount of credits (often 15 credits, but this does vary). You must gain a set number of credits to be able to graduate from this programme.
There may also be some rules about which courses you need to pass to progress to the next year, or stage, of your study (known as progression). There are also courses you must pass to graduate with a specialisation.
- See the ‘Courses for this programme’ section for the list of courses.
- Courses search
Understanding course numbers
The first three digits of our course numbers show you which subject the course is about.
The second three digits show you the level and course ID number. For instance:
- sub-degree courses are '0' (i.e. xxx.0xx)
- undergraduate study begins at 100-level, (i.e. xxx.1xx)
- as you progress through 200- and 300-level courses this number changes to 2 and 3 respectively. The higher the number that starts the second three digits, the higher the level of study.
|Subject area||Level||Course ID number|
Workload and time management
Use this tool to help determine how much time you will need each week to complete your studies.
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the programme or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.
Please contact us through the Enquire button on this page if you have any questions.
Scholarships and awards
Scholarships related to this programme
- FUJIFILM Business Innovation Global Student Exchange Scholarship
- FUJIFILM Business Innovation Postgraduate Bursary
- Joe Walding Memorial Bursary
There are a number of scholarships available for new and current students. They could relate to your situation, achievement or interest.