Roman Konopka

Doctor of Philosophy
Study Completed: 2018
Massey Business School

Citation

Thesis Title
If you think about it more, do you want it more? The impact of heuristic and deliberative information processing on consumer preferences for ethically endorsed products

Read article at Massey Research Online: MRO icon

Supervisors
Professor Malcolm Wright
Dr Mark Avis

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey