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School of Economics & Finance
Massey Business School
An Examination of the Emergent Innovation Activity in the New Zealand Craft Brewing Industry
This research aims to elucidate the nature and causes of innovation performance in New Zealand’s Craft Beer Industry, with specific reference as to how the growth of competition in the industry has influenced innovation performance. In doing so, this research develops a deeper understanding of the role and function of innovation in an SME dominated industry, with a view to informing future innovation policy development.
For New Zealand, this research is important, given the growing significance of craft beer culturally and economically. This research also represents an important step in deepening understanding of New Zealand’s domestic industries.
Having left his native, Scotland, in 2017, Jamie has spent much of the last two years travelling Australia, Asia, and New Zealand. He holds an undergraduate degree in Economics and Management, and a master's degree for research that focused on understanding the importance of emerging innovation performance in post-Soviet Russia. Jamie’s PhD research is concerned with understanding how the New Zealand business environment influences the innovation performance of SMEs, namely those operating in the craft brewing industry. Jamie also likes to spend his time scuba diving and sampling the latest craft beers.
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Last updated on Thursday 18 February 2021