Skip to Content
School of Management
Massey Business School
Offshoring and reshoring phenomenon: Drivers and decision-making process
The phenomenon of offshoring and reshoring within international markets are attracting the attention from the international business and international economics research community, mass media and policymakers. Though scholars have studied offshoring strategy for decades, the appearance of the reshoring phenomena: the reverse of offshoring, provides new challenges to existing literature and theories. Meanwhile, academic research on reshoring is still fragmented and under-researched. Most existing literature focuses on defining its relevant terminology and analysing the drivers, identifying the benefits firms acquire from repatriation. Few scholars consider offshoring and reshoring as a series of continuous events and that they should not necessarily be studied separately. My research intends to explore offshoring and reshoring phenomenon through a multiple case, multiple location method.
After graduating from Fudan University, Shanghai, China with a major in economics, I studied at BI, Norwegian School of Management (BI, Norwegian Business School now) for my master's degree in management. Before coming to New Zealand, I worked for over ten years at a management-level position in the Chinese international education industry. However, my passion for academic research never vanished. I was attracted to the excellent reputation of the Massey Business School and comfortable living environment at Palmerston North. And, I believe I made the best decision in my life to pursue my research here.
Page authorised by Web Content Manager
Last updated on Tuesday 04 April 2017