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Mian Wu

Doctor of Philosophy, (International Business)
Study Completed: 2020
Massey Business School


Thesis Title
A Resource Co-Evolutionary Model for the Internationalization of Internet Intermediary Firms: Evidence from New Zealand based Internet Payment Intermediary Firms

Read article at Massey Research Online: MRO icon

The digital ecosystem economy is regarded as autonomous, fluid, and unruly. To find out how to leverage and even govern these ecosystems, Ms Wu studied Internet Intermediary Firms’ (IIFs) cross-border developments in the global marketplace. Her research showed how IIFs reprogram and customize digital platforms-as-infrastructures and channels of information for digital-native entrepreneurs and virtual organizations. The IIFs international expansion and intermediation are non-linear but structurally predictable under certain resource conditions. The critical knowledge and network resources identified included the IIFs’ product logic, user logic, and their associated networks of sellers, buyers, and cloud suppliers. Ms Wu also found that the motors that drive the IIFs’ resource development and intermediation across ecosystem components include the IIFs’ internalization and externalization business approach, and their products and services’ network effects.

Dr Darryl Forsyth
Dr Natalia D'Souza