Maatusi Vaoiva

Doctor of Philosophy, (Sociology)
Study Completed: 2019
College of Humanities & Social Sciences


Thesis Title
Lupe Fa′alele: Releasing the Doves: Factors affecting the successful operation of Samoan Businesses in New Zealand

Samoan entrepreneurs have faced different challenges and opportunities in the management of their businesses in New Zealand. The experience of different generations of entrepreneurs who were born and educated in both Samoa and New Zealand have produced a range of results and levels of success for their businesses. Little is known about what Samoan businesses looked like and what challenges they faced when negotiating cultural obligations and business responsibilities. This study is important for understanding factors that contribute to the successes of Samoan businesses, and their contributions to the economy. Mr Vaoiva investigated a number of Samoan businesses and found that they were most successful when developing strategies from a mixed-embedded approach that accommodates the obligations of family, religion, community and the institutional and regulatory responsibilities of the New Zealand business environment. His findings contribute to new knowledge in the area of ethnic entrepreneurship.

Dr Rochelle Stewart-Withers
Dr Fiva Fa'Alau
Dr Helen Leslie

Contact us Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey