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Share and Promote Your Research

To make your research more visible and reach a bigger audience, share and promote it as widely as possible. This has the potential to increase its impact.

Watch this video for tips: Maximising Your Citations   


Once your research is published, many publishers will allow you to share it more widely via open access channels. These are crawled by Google and anyone with Internet access (media, policy makers, researchers with no access to pricey subscriptions, practitioners, the public) can read it.


Promote your publications using plain language, targeting particular audiences, and wherever possible include your publication’s doi or handle.

  • Massey channels:
    Take the help on offer from your unit and Massey, such as media training and Massey News. 
    List your publications in Symplectic so that they show in the Massey Expertise Search.

  • Email signature:
    Include links to your work in your email signature.

  • The Conversation: 
    A scholarly news website. Write a short news story on your research. Your story may be picked up by mainstream media if it is topical.

  • Kudos
    A share and promote service. Connect your publications to tools that explain and enrich them (e.g. videos, slides, data, code, press coverage, blog postings).
    Share them via social media and then measure the difference this makes on your publication metrics.

  • Blogs:
    Explain your research in plain language, or write a preview for an upcoming publication. Blogs count as “published” for references in Wikipedia.
    Massey provides an easy to set up platform.

  • Social media:
    e.g. Twitter, YouTube, etc. These are increasingly being measured with Altmetrics.
    They can take a bit of time, interest and skills to do well and build up a good number of followers.

  • Wikipedia: 
    Write a few sentences in a relevant Wikipedia article and cite your publication. This potentially gives the best return on effort vs impact.
    Wikipedia is usually top of Google results, gets thousands of hits and is easy to edit.
    You can link to your work which may dramatically increase readership if it’s open access. 
    See more on Help: Wikipedia editing for researchers, scholars and academics.