Applied Professional Practice – Bachelor of Business

You'll combine theory with authentic workplace experiences as you build professional skills, work in cross-functional teams and tackle real-world challenges. Explore your own value set, strengths, challenges, and passions as you become a practical, capable business professional.

Where you can study

Distance and online
Manawatū campus (Palmerston North)

International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students on campus in New Zealand

Specialise in Applied Professional Practice for your Bachelor of Business at Massey

The Applied Professional Practice major is the first of its kind in New Zealand. Designed with input from many New Zealand organisations and industries, it combines the existing strengths of Massey’s leading business undergraduate degree with innovative practical elements.

When you study the Bachelor of Business (Applied Professional Practice) you will learn business principles and concepts and put them into practice to develop professional skillsets and critical thinking skills enabling you to make informed strategic choices. 

You will:

  • Build interpersonal, teamwork, and communication skills.
  • Build a portfolio of employment-related documents.
  • Gain an understanding of your own strengths.
  • Apply theoretical knowledge to analyse problems and suggest solutions.
  • Work on business simulations with real data.
  • Engage with local, national, and global business sustainability challenges.
  • Work with business clients to respond to real-world challenges.

We’ll teach you to think independently and analytically, helping you understand how to seek and use a range of resources and information to solve challenging issues.

Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment. We are also partnering with a range of Aotearoa NZ businesses to give you authentic learning experiences throughout the major.

The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee. It will give you skills you can use in many different types of businesses, in New Zealand and around the world.

In the major, the three practical courses and the internships offer the opportunity to reflect on promising business practice and engage with local enterprises, adding more practical experience to your CV than an internship alone, and enhancing your employability prospects.

A Bachelor of Business in Applied Professional Practice is a good fit if you:

  • are attracted to hands-on learning in combination with theory-driven insights into business practice and sustainability.
  • like to work with others to solve real-world problems.
  • are keen to develop key business-oriented communication and interpersonal skills connected to employability-related transferable skills.

Planning information

If you study full-time, in your first year, you’ll take eight 15-credit courses, making a total of 120 credits.

If you wish to study over two semesters, you should aim for 60 credits per semester. You may be able to take some courses at summer school. Make sure you include courses that are prerequisites for the next level of courses you wish to study.

The Applied Professional Practice major requires you to take a minor or a second major.

Core business courses

There are ten core business courses and you must pass at least eight of them. The core courses are 115111115112, 115113, 115114, 115115, 115116115211115212, 115230 and 115340.

You must pass at least 60 credits of 100-level core courses within the first 120 credits, and and at least 30 credits of 200 or 300-level core courses within the first 240 credits of study towards the degree.

These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career.

In your first or second year

You must include either 115212 or 115230 in your core because they are prerequisites for two of your major courses.

In your final year

You will complete an internship as part of your major.


Completing a business minor is compulsory for the Applied Professional Practice major. Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities that you need to apply in the practical business contexts you explore in the APP major. A minor must be in a different subject from your major.

A Bachelor of Business (Applied Professional Practice) with a business minor

You must choose a minor from any Massey Business School offerings to complement your Applied Professional Practice major.  

An Applied Professional Practice minor (for students who are studying a different degree)

If you are not studying a Bachelor of Business (Applied Professional Practice) and wish to complete a minor in Applied Professional Practice, see the BBus regulations for the requirements of this minor. 

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the programme or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Courses you can enrol in

Course planning key

Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
Courses that must be completed at the same time as another course are known as corequisite courses.
Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

Core courses for the Bachelor of Business

As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.

Bachelor of Business core courses

Applied Professional Practice courses

Compulsory courses

Choose 90 credits from
Course code: 115231 Business Preparation and Simulation 30 credits

Students will develop personal and professional skillsets needed to engage with professional workplaces. Simulation and scenario-based learning will be used to facilitate experiential learning and training to enable students to develop their capabilities in linking theory to practical application.

View full course details
Course code: 115232 Commerce and Sustainability in Practice 30 credits

Students will undertake specific real-world market and opportunity analyses, incorporating a business sustainability challenge that connects to the UN's Sustainable Development Goals.

Prerequisites: 115230

View full course details
Course code: 115341 Business Client Project 30 credits

Students will work in groups to address a client brief, applying theoretical and conceptual knowledge, research skills, and problem-solving skills to an identified dilemma or challenge, in a consultancy style.

Prerequisites: (115212 or 115230) and 115231

View full course details

Internship courses

Choose 30 credits from
Course code: 115388 Internship in Business 30 credits

Provides an individual practical experience in business, linking theory to practice. It consists of a period of supervised study and practical experience in an area related to individual disciplinary and professional interests.

Prerequisites: Appraisal Required

View full course details
Course code: 115389 Business Internship 15 credits

This course provides an individual practical experience in business in which students deliver a set project in a business, linking theory to practice.

Prerequisites: Appraisal Required

View full course details
Course code: 219311 Communication Internship 15 credits

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

View full course details

Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Can't meet the entry requirements?

If you need to do a course before you start your programme, there may be options for you in Summer School.

Fees and scholarships

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

Scholarship and award opportunities

Search our scholarships and awards

Fees disclaimer

This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.

Careers and job opportunities

The Applied Professional Practice major is designed to support your ability to apply your discipline knowledge to problem-solving and to building sustainable business practices. It will enhance your career prospects, whether you work for a company or want to set up your own business one day. Almost every sector needs people with broad-based and transferable skills.

Career options are wide open and may include:

  • market analyst
  • sales or sales management
  • service or product manager
  • consultancy
  • retail industry
  • new product planning
  • business development manager
  • non-profit services

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