Introduction to Creative Media Production

Students will be introduced to the challenges and responsibilities facing a new practitioner of the production of film, television, animation, visual effects, games, augmented reality, and emerging media. Through the lenses of intention, ethics, and reception, students will critically investigate their course work methodologies and products, gaining a greater understanding of their own values and processes as a creative practitioner.

Course code

Qualifications are made up of courses. Some universities call these papers. Each course is numbered using six digits.



The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).



Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.


Course planning information

Course notes

Students must submit all assessments.

Learning outcomes

What you will learn. Knowledge, skills and attitudes you’ll be able to show as a result of successfully finishing this course.

  • 1 Demonstrate an understanding of the selected contemporary creative media texts and perspectives. (Graduate profile: Understanding - Matauranga A1)
  • 2 Critically locate and evaluate their own and the work of others within a relevant theoretical framework (Graduate profile: Understanding - Matauranga C1 )
  • 3 Apply to created work conceptual knowledge within a context appropriate to their field in a reflective and creative manner. (Graduate profile: Understanding - Matauranga A2, Creativity - Toi C3; Connectedness -Whanaungatanga E1)
  • 4 Retrieve and generate information, evaluate sources, and conform to research methods and standards in carrying out independent research. (Graduate profile: Creativity - Toi C1)
  • 5 Organise and articulate ideas and information creatively in order to formulate arguments and express them effectively in written, oral or other forms. (Graduate profile Creativity - Toi C1; Connectedness - Whanaungatanga E1)

Learning outcomes can change before the start of the semester you are studying the course in.


Assessment Learning outcomes assessed Weighting
Creative compositions 1 2 3 4 5 100%

Assessment weightings can change up to the start of the semester the course is delivered in.

You may need to take more assessments depending on where, how, and when you choose to take this course.

Explanation of assessment types

Computer programmes
Computer animation and screening, design, programming, models and other computer work.
Creative compositions
Animations, films, models, textiles, websites, and other compositions.
Exam College or GRS-based (not centrally scheduled)
An exam scheduled by a college or the Graduate Research School (GRS). The exam could be online, oral, field, practical skills, written exams or another format.
Exam (centrally scheduled)
An exam scheduled by Assessment Services (centrally) – you’ll usually be told when and where the exam is through the student portal.
Oral or performance or presentation
Debates, demonstrations, exhibitions, interviews, oral proposals, role play, speech and other performances or presentations.
You may be assessed on your participation in activities such as online fora, laboratories, debates, tutorials, exercises, seminars, and so on.
Creative, learning, online, narrative, photographic, written, and other portfolios.
Practical or placement
Field trips, field work, placements, seminars, workshops, voluntary work, and other activities.
Technology-based or experience-based simulations.
Laboratory, online, multi-choice, short answer, spoken, and other tests – arranged by the school.
Written assignment
Essays, group or individual projects, proposals, reports, reviews, writing exercises, and other written assignments.