Course code
Qualifications are made up of courses. Some universities call these papers. Each course is numbered using six digits.
Level
The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).
Credits
Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.
Subject
Course planning information
Course notes
This Albany Offering of this course is offered in an intensive six week format. As compared with the normal semester, students are required to attend 1 day per week, 9am to 5pm from week 7 to week 12.
Prerequisite courses
You need to complete the above course or courses before moving onto this one.
General progression requirements
You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.Learning outcomes
What you will learn. Knowledge, skills and attitudes you’ll be able to show as a result of successfully finishing this course.
- 1 Demonstrate current thinking in marketing research approaches
- 2 Demonstrate a broad understanding about theory building and theory testing
- 3 Demonstrate skills pertaining to building mid-range theory
- 4 Evaluate and conceptualise relationships between constructs/variables
- 5 Construct measurements for constructs/variables
- 6 Differentiate between a research problem, knowledge claims and research strategies (qualitative, quantitative and mixed methods approaches)
- 7 Analyze particular methods/techniques for collecting & analysing different types of data
- 8 Demonstrate the planning and construction of a research design based on the research aims
- 9 Evaluate different types of research designs
Learning outcomes can change before the start of the semester you are studying the course in.
Assessments
| Assessment | Learning outcomes assessed | Weighting |
|---|---|---|
| Written Assignment | 1 2 9 | 20% |
| Written Assignment | 3 4 5 | 40% |
| Written Assignment | 6 7 8 | 40% |
Assessment weightings can change up to the start of the semester the course is delivered in.
You may need to take more assessments depending on where, how, and when you choose to take this course.
Explanation of assessment types
- Computer programmes
- Computer animation and screening, design, programming, models and other computer work.
- Creative compositions
- Animations, films, models, textiles, websites, and other compositions.
- Exam College or GRS-based (not centrally scheduled)
- An exam scheduled by a college or the Graduate Research School (GRS). The exam could be online, oral, field, practical skills, written exams or another format.
- Exam (centrally scheduled)
- An exam scheduled by Assessment Services (centrally) – you’ll usually be told when and where the exam is through the student portal.
- Oral or performance or presentation
- Debates, demonstrations, exhibitions, interviews, oral proposals, role play, speech and other performances or presentations.
- Participation
- You may be assessed on your participation in activities such as online fora, laboratories, debates, tutorials, exercises, seminars, and so on.
- Portfolio
- Creative, learning, online, narrative, photographic, written, and other portfolios.
- Practical or placement
- Field trips, field work, placements, seminars, workshops, voluntary work, and other activities.
- Simulation
- Technology-based or experience-based simulations.
- Test
- Laboratory, online, multi-choice, short answer, spoken, and other tests – arranged by the school.
- Written assignment
- Essays, group or individual projects, proposals, reports, reviews, writing exercises, and other written assignments.
Textbooks needed
Textbooks can change. We recommend you wait until at least seven weeks before the semester starts to buy your textbooks.
Compulsory
RESEARCH METHODS FOR BUSINESS: A SKILL-BUILDING APPROACH
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