by Prof. Mohan Dutta,Director, CARE Massey University
Communicative capital, the consolidation of communicative infrastructures to drive profiteering, forms the face of twenty-first century neoliberalism. From Facebook to Amazon, digital communication is one of the most profitable sites of capitalist expansion.
Communicative capital is intertwined with financial and technological capital, drawing on the global networks of finance and simultaneously creating new sites and spaces for financialization.
Communicative capital works through the commercialization of human participation on digital platforms, turning likes, shares, and comments into profitable resources.
Of the wide array of human emotions on digital platforms that drive profiteering, hate is a powerful resource that draws in viewers, propels shares, and creates networks of flow. Hate has the potential of generating large profits because of its virality.