Fair Trade Fortnight set to launch
September 21, 2018
Less is more is the theme of this year’s Fair Trade Fortnight activities with a greater focus on more targeted events catering to wider audiences.
Fair Trade fortnight is celebrated every year across the world, showcasing products and businesses which promote fair trade, an ethical labelling system which aims to empower farmers and workers.
Coffee, chocolates, cottons, teas, spices, colas and bananas – the range of fair trade products has grown rapidly in Wellington, the first Fairtrade city in the Southern Hemisphere.
This year’s events have been organised by Jesse Austin from Peoples Coffee in Newtown.
“For Wellington, it’s so awesome that we’re leading the way – since 2009,” he said.
“We’re now in this fantastic position where we’re not trying to back up our products with ethics to people because we’re already there.”
This year’s events have involved more collaboration between the capital’s Fairtrade businesses and will include the introduction of new speakers such as the Victoria Development Society, Ritual Tea, and Wellington Zoo.
Fair Trade Fortnight is not just about showcasing accredited businesses, it’s about the mechanism of fairtrade, said Austin.
“There are lots of businesses that don’t have fair trade accreditation but are using fairtrade accredited products or in their workplace or their industry. The Wellington Zoo when they redid all their staff uniforms [they] decided to go with a fairtrade organic uniform supplier which was amazing and a huge contract for Little Yellow Bird.”
A series of talks and film viewings have also been organised to help explore fair trade and its impact on local communities both near and far.