To market, to market! 

To market, to market! 

Wellington Organic Food Week hit Thorndon Farmers’ Market last month with tasty treats and simple science outlining the benefits of eating clean.

Alison White of the Safe Food Campaign was spreading the organic food message with biotechnologist Dr Heli Matilainen.

Dr Matilainen, a former cancer researcher, felt compelled to promote organic eating after her research led her to believe man-made chemicals caused the disease. “I figured curing cancer was the wrong end of the stick.”

She now believes in four principles of organic culture – health, ecology, fairness, and care – and was happy to report organic food consumption is growing worldwide.

“We cannot provide enough organic produce now to satisfy the demand.”

Organic farmer Remus Mihaila had brought fresh produce in from his family-owned business Apple Quarters Orchard, Te Horo.

“People are very interested in organic when the price is good, and the produce is fresh,” he said.

Mihaila, who farms using a low spray programme, said that organic farming is not an easy process. “If it was easy everyone would do it! People want immaculate fruit and vegetables, but nature’s not like that.”

For more information find the Thorndon Farmers’ Market and the Safe Food Campaign on Facebook.

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Article by Safia Archer

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