Massey selects FCB as its new ad agency



Vice-Chancellor Steve Maharey

Massey University begins 2016 with a new agency, appointing FCB New Zealand as its creative and media services partner.

The scope of work will include major campaign work, further development of the Massey University brand and support of its five colleges – Business, Creative Arts, Health, Humanities and Social Sciences, and Sciences.

The University began the agency selection process in September. As well as identifying the right partner to fulfil the brief, there was a focus on selecting an agency that could provide an integrated offering to deliver across all channels, experience using digital and data to deliver business outcomes, and an international footprint.

University Vice-Chancellor Steve Maharey says he is looking forward to the new partnership with FCB. “FCB has a very good reputation for creating effective work for their clients," Mr Maharey says. "They have experience working with public sector clients, so also understand the complexity this adds. Massey has established itself as a bold, innovative, can-do university.

"I see this partnership as an opportunity to evolve how we communicate our point of difference, to engage and inspire our audiences and encourage them to join us to think, with an enterprising eye, on how we optimise our future and take the best of New Zealand to the rest of the world. FCB has had major successes in influencing people and communities to make changes that enhance their lives and deliver successful outcomes. We are confident they will prove an asset to our marketing and communications functions.”

FCB New Zealand chief executive Brian van den Hurk says the agency is excited about the opportunity to work with such a forward-thinking university renowned for its ground breaking research and commitment to innovation.

“Massey University has nearly 90 years of academic excellence and innovation to draw from. We’re looking forward to helping them build on their strong brand and reputation both in New Zealand and internationally,” Mr van den Hurk says.

The appointment of FCB is effective immediately.

Ruth Mackenzie-White has been appointed to the role of Massey's director of marketing and recruitment and will manage the agency relationship.

Established as an Agricultural College in Manawatū in 1927, Massey has had full university status since 1964 and has expanded to develop major campuses in Auckland (since 1993) and Wellington (1999) to become New Zealand's truly national university, with more than 32,000 students nearly half of them studying by distance throughout the world.

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