Bachelor of Business Studies (Enterprise Development) - 2010
- Available at Albany
- Most papers available at Manawatu
- Most papers available in Wellington
- Available extramurally
- Equivalent to 3 years of full-time study
- Offered subject to CUAP approval
- Switch to 2009 information for this programme
This programme is offered subject to CUAP approval
The last two decades have seen substantial restructuring throughout the New Zealand economy. Large companies now seek services and products from small enterprises that in the past they would have produced themselves. Skilled staff, made redundant in corporate cost reduction programmes, have sought new challenges and established their own businesses. In the last five years there has been sustained and substantial growth in the number of small enterprises contributing to our economy, and this trend is likely to continue.
Introduction
The small business operator and the entrepreneur play a key role in society. They ask questions like: Do I extend my operations? Do I sell out? How do I build on past success? How do I balance home and work life? How do I raise money to finance expansion?
Massey University has been helping students answer these questions for more than 25 years. Our papers in small business and entrepreneurship have kept pace with the changes in New Zealand’s economy, and the new focus is on enterprise development. The Enterprise Development programme concentrates on small and medium sized enterprises (SMEs) because New Zealand is predominantly a small business nation. SMEs (ie firms with less than 100 employees) account for 99.4% of all enterprises and 60% of employment. Only about 1200 firms in New Zealand employ more than 100 people.
Our concern is with the processes through which these SMEs pursue deliberate, knowledge-based strategies for exploiting market opportunities. This may be through the establishment of a new venture or the expansion of an existing enterprise. Our vision is to contribute to enterprise development through leadership in teaching, research, consultancy and advocacy. Our emphasis is on research-based education, and the practical application of theory. We believe that successful enterprise development will arise from our students applying knowledge in a skilful way.
Back to topCareer opportunities
If you want to create a new venture, grow your enterprise, or assist others in developing theirs, then we have a programme for you. Our past students include:
- Small business managers and owner-operators
- Entrepreneurs and new venture initiators
- Innovators and intrapreneurs in larger corporations
- Project managers and corporate development managers
- Educators and trainers
- Consultants, advisors and development agency professionals
- Industry and central government policy advisors
Student profile
Tim Green
Trade Commissioner - Sydney, New Zealand Trade and Enterprise
Tim undertook the BBS because "I wanted to focus on a business career, but was more interested in having a general degree than narrowing to a specific area of focus.
I focused on Enterprise Development because it focuses on the more dynamic aspects of business - innovation and entrepreneurship - the drivers of growth and change. This is genuinely interesting and exciting stuff - getting growth out of a business or new idea - which is different to the perceptions others might have of business being a fairly mundane topic to study.
I now manage New Zealand Trade and Enterprise's team in Sydney. Before this role I’ve been involved in business development policy, strategy and management consulting, investment banking, and had a stint leading a change programme at the NZ Racing Board and TAB."
For Tim the standout thing about studying at Massey was "the life in Palmerston North, where the university and students are such a big part of the local environment and culture.
I wasn’t driven by a specific plan when I started university - except that I wanted a future career in business, and ultimately to be doing something that influenced change. That’s certainly happened - all of my roles since graduating have been about creating or supporting change and business growth."
