Marking scheme and terminology changes you need to know about

From 2017 we are implementing a new marking scheme for the allocation of final grades and changing some of our terminology. Find out more about these changes and what they mean for you.

Find out more

222.215 Brand Communication (15 credits)

In this studio course students will learn history and methods particular to practices of brand positioning and marketing communication. Students will apply fundamentals of brand strategy to the process of differentiating branded offerings through design.

Note(s):Brand Communication combines brand theory and practical application of a brand. An existing brand is analysed via an in-depth case study, establishing how and what it visually communicates to its targeted audiences. This is followed by a 'live' scenario where produce brand communications are designed following a client brief.

Requirements Requirements help

Note: You can't enrol in a 200-level course until you have passed at least 45 credits at 100-level (or above). Additionally you can't enrol for a 300-level course until you have passed at least 45 credits at 200-level (or above). If a course has prerequisites, these can be counted towards the 45 credits.

  • Prerequisite(s): 75 credits at 100 level from College of Creative Arts or 75 credits at 100 level including 115.116 or 115.104

Offerings Offerings help

YearSemesterModeLocation
2017 OneInternal WLGN
2017 TwoInternal WLGN

Massey Contact CentreMon - Fri 8:30am to 5:00pm0800 MASSEY (+64 6 350 5701)TXT 5222contact@massey.ac.nzWeb chatMyMasseyStaffAlumniNewsMāori @ Massey