Skip to Content
From 2017 we are implementing a new marking scheme for the allocation of final grades and changing some of our terminology. Find out more about these changes and what they mean for you.Find out more
In this studio course students will learn history and methods particular to practices of brand positioning and marketing communication. Students will apply fundamentals of brand strategy to the process of differentiating branded offerings through design.
Note(s):Brand Communication combines brand theory and practical application of a brand. An existing brand is analysed via an in-depth case study, establishing how and what it visually communicates to its targeted audiences. This is followed by a 'live' scenario where produce brand communications are designed following a client brief.
Note: You can't enrol in a 200-level course until you have passed at least 45 credits at 100-level (or above). Additionally you can't enrol for a 300-level course until you have passed at least 45 credits at 200-level (or above). If a course has prerequisites, these can be counted towards the 45 credits.
Page authorised by Director, Student Administration