156.776 Research Methods in Marketing (30 credits)

This is an advanced research methods course. It covers critical thinking in marketing research and provides an in depth understanding of qualitative, quantitative and mixed methods approaches to marketing research. It provides a detailed examination of research design, construct measurement, methods of data collection and methods for analysing data.

Note(s): This Albany Offering of this course is offered in an intensive six week format. As compared with the normal semester, students are required to attend 1 day per week, 9am to 5pm from week 7 to week 12.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

  • Prerequisite(s): (156.744 or 156.333 or 15 credits from 1612xx or 15 credits from 1602xx)
  • Restriction(s): 152.781

Offerings Offerings help

Year Semester Mode Location
2017 Semester One non-standard one Block Auckland Campus
2018 Semester one full semester Block Auckland Campus

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