290.204 Store Design and Visual Merchandising (15 credits)

This course examines the ‘path to purchase’ that customers undertake when navigating physical or virtual store environments. It explores the theory and practices used to design retail premises to maximise sales and return on investment, and considers how merchandise is ranged and displayed ‘in-store’ to deliver on retail metrics.

Requirements Requirements help

  • Prerequisite(s): 1 of 224.157, 290.102. At least 45 credits from 100 level.

Offerings Offerings help

Year Semester Mode Location
2018 Semester Two full semester Distance
2018 Semester Two full semester Internal Auckland Campus

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