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This course examines the ‘path to purchase’ that customers undertake when navigating physical or virtual store environments. It explores the theory and practices used to design retail premises to maximise sales and return on investment, and considers how merchandise is ranged and displayed ‘in-store’ to deliver on retail metrics.
|2018||Semester Two full semester||Distance|
|2018||Semester Two full semester||Internal||Auckland Campus|
|2019||Semester Two full semester||Internal||Auckland Campus|
|2019||Semester Two full semester||Distance|
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