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Slice of life truths about NZers in Vogel’s ad praised

Slice of life truths about NZers in Vogel’s ad praised

A new television and online ad for Vogel's bread is captivating audiences with its heart-warming life stories from a diverse bunch of Kiwis, rather than overt product promotion. The result is a powerful tool for enhancing positive attitudes in society, says sociologist Distinguished Professor Paul Spoonley.

Study shows franchise sector turnover now tops $46bn

Study shows franchise sector turnover now tops $46bn

The franchising sector is performing well off the back of New Zealand's strong economy and political stability over the past five years, a new report shows.

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