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Massey Business School expertise contributes to and draws from Massey’s strong tradition and excellence in agrifood and our research expertise in sciences and food technology.
From our origins as an agricultural college, to our ranking as one of the top agricultural universities in the world, Massey University is a world leader in agrifood.
New Zealand’s international centre for collaborative food research, Massey University is a partner in FoodHQ. This Centre provides food and beverage companies with one-door access to work with our partner organisations which have a proven record of undertaking remarkable research: science that is useful and innovative.
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Director Stakeholder Engagement - College of Sciences
Senior Lecturer - School of Communication, Journalism and Marketing
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Last updated on Thursday 23 November 2017
When you’re a long way from your key customers, good market intelligence is a gift from the gods. We can have all the good ideas we like, but if we don’t have the data to back it up, dreams often remain that – and the targets that sounded so good when they were launched are hastily revised in the light of reality.
So the release of the 2014 report from the Food and Beverage Information Project is another gem. “What does Asia want for dinner?” offers hard data and the sort of high-quality analysis that can help those in the business of exporting food make their dreams a reality.
The authors make their position clear – East and South East Asia present significant opportunities for New Zealand exporters willing to invest in the sort of products that are in demand. They suggest it’s a matter of clear thinking about the opportunities and collective action to address them.
Those who have a role include entrepreneurs, industry bodies and the research community – all supported by a government that sees its role as clearing the way – and which delivers on this mandate. This is what industry leadership is all about. But these leaders need to take the rest of us along with them. If we can get the whole country involved in an open dialogue about what this might deliver to us all, we stand a better chance of getting to the goal.