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Contact details +64 (06) 356 9099 ext. 84915
Jo is Head of School for the School of Management within the Massey Business School. She is based at the Manawatu campus, where she was formerly Associate Head of School . Jo maintains a research focus on entrepreneurship and innovation and is interested in collaboration, making good decisions and ideas that help grow and develop businesses and communities.
My current research focus is entrepreneurship and small business management and current research projects are collaborative,
with both Massey colleagues and colleagues overseas. I am working on research funded by two recent MURF grants. One, researching internet use and social networks among small businesses and the other focussed on factors affecting the process of innovation in the development of technology-based small firms (TBSFs) in the agri-food and agri-business sectors in New Zealand. I retain an active research interest in family business and gender issues, particularly women’s experiences of entrepreneurship and small business management.
21st Century Citizenship, Resource Development and Management, Future Food Systems
Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Impacts of Tourism (150601): Small Business Management (150314): Tourism (150600): Tourism Management (150603): Tourist Behaviour and Visitor Experience (150606)
Entrepreneurship, small business management, tourism, women in business.
Other relevant recent experience:
Westpac Manawatu Business Awards - Judge 2010-2014.
Visit Ruapehu - Inaugural Trustee and Trustee 2010-2012
Young Enterprise Scheme - Judge, presenter and mentor.
New Zealand Business Week.
Zonta - Evaluation panel for Jane M Klausman Women in Business Scholarship.
SIFE - Students in Free Enterprise, Faculty Mentor 2011-2012
Main Supervisor of: