Our campuses are currently closed to the public. Visit www.massey.ac.nz/coronavirus for our COVID-19 updates

Associate Professor David Tweed staff profile picture

Contact details +64 (06) 356 9099  ext. 83283

Associate Professor David Tweed

Associate Professor

School of Management

For two years as MBA Director I led the strategic development of the Executive MBA degree and oversaw its operational delivery nationwide.  I helped secure AACSB re-accreditation, led AMBA re-accreditation for the MBA programme achieving Massey’s best ever result, worked with the School of Aviation to successfully conclude the delivery of our MBA to a cohort of students from Qatar Airways, and implemented a wide range of improvements to the programme and its delivery.  Achieved a significant improvement in financial performance year on year delivering  an increase in bottom-line operating profit.

For four years I led the Executive Education portfolio in the Massey Business School.  Our applied programmes included offerings in strategy, planning, governance, and leadership.  During that time we worked in support of boards and senior management to improve governance, strategy, solve difficult problems, and improve business models that build value and bottom line profitability.  We also engaged in advocacy, mediation, facilitation, and ongoing management coaching.  Cornerstone clients included New Zealand’s largest company and, in partnership with The Treasury, directors on the boards of many of New Zealand’s State-owned Enterprises.  I continue to lead a governance development initiative with Fonterra.

My business and consulting experience is in the areas of strategic planning, governance, business development planning, and management coaching. I served eight years on the board of MASH, an NGO in the health sector employing more than 100 staff.  I have two current governance roles as an independent director.

Professional affiliations and memberships include the NZ Institute of Chartered Accountants (CA college), the Institute of Management NZ, the Australia and NZ Academy of Management, the Academy of Management (USA), and the Arbitrators' and Mediators' Institute (NZ) for which I was a national council member for two years.

My PhD investigated business performance measurement and business failure, incorporates longitudinal data spanning seven years, and won a best thesis award.  Part of PhD investigates the notion that failure rates are high for small enterprises; a common conclusion in the extant scholarship and an idea that appears to be informed by good quality research conducted over a long period of time.  Unfortunately prior scholarship on the subject has often failed to establish a strong empirical basis for the conclusions reached, and yet the papers are well written and quote many highly-regarded sources.   The high failure rate assumption is perpetuated through poor knowledge discovery processes that sit behind strong academic and scholarly traditions.  An important question arising from this work is whether wider scholarly activity and conclusions are being undermined by the same dynamic.

Research grants include $675,000 to undertake a three-year study to investigate technology uptake in small manufacturing businesses and $474,500 to study new economy companies in biotechnology, IT and video imaging over a four year period. 

David is a Strategist, Director, Coach, and Educator.  Six years in senior management and 20 years in governance roles.   Management experience includes turnarounds, large research contracts, and executive education programmes. Work experience in China, the Middle East and the USA. A member of faculty and subject matter expert in the School of Management at Massey University.  Continuing responsibility for a national governance development programme delivered in partnership with New Zealand's largest company. Adding value to organisations directly or in collaboration with their boards and managers is what I do.

More about me...View less...


Contact details

  • Location: BSW1.05
    Campus: Turitea

Research Expertise




Executive Coaching

Executive Education


International Business

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 2

Research Outputs

Teaching and Supervision

Courses Coordinated

Summary of Doctoral Supervision

Position Current Completed
Supervisor 1 0
Co-supervisor 0 3

Current Doctoral Supervision

Supervisor of:

  • Paul De Kock - Doctor of Philosophy
    An Approach to the Measurement of Project Success in the Health Sector

Completed Doctoral Supervision

Co-supervisor of:

  • 2015 - Salman Iqbal - Doctor of Philosophy
    Employees' perceptions of human resource management practices and knowledge sharing behaviour
  • 2012 - Hayati Abdul Jalal - Doctor of Philosophy
    Exploring Employees Perceptions of Their Capability and Success of Sharing Knowledge: Implications for HRM
  • 2011 - Dodi Wirawan Irawanto - Doctor of Philosophy
    "Exploring paternalistic leadership and its application to the Indonesian context

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey