Dr Vasudha Rao staff profile picture

Contact details +6469517938

Dr Vasudha Rao PhD, MBA


Doctoral Co-Supervisor
School of Management

My first degree is in medicine, and I trained as a doctor and worked in a hospital before moving on to complete an MBA and then, PhD in Management. I have worked in a hospital (doctor), a secondary healthcare organization (operational management) and in medical and healthcare publishing (editorial and general management), before working as a Lecturer at Massey University. Besides lecturing, I am also involved in facilitating leadership and career development workshops and programmes at Massey. My research interests are broad and in the areas of leadership; health; telehealth; developmental practices such as mentoring and sponsoring; diversity; equity; intersectionality; and wellbeing in the workplace. 

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Contact details

  • Location: 2.08, Business Studies Central (BSC)
    Campus: Palmerston North


  • Doctor of Philosophy - Massey University (2019)
  • Master of Business Administration - Cranfield University (2002)

Certifications and Registrations

  • Licence, Co-Supervisor, Massey University

Research Expertise

Research Interests



Developmental practices in workplaces (mentoring, sponsoring, coaching)

Diversity and inclusion

Intersectional identities

Workplace wellbeing

Relational workplace practices

Workplace relationships

Women's career progress


21st Century Citizenship, Resource Development and Management, Health and Well-being

Area of Expertise

Field of research codes
Business and Management (150300): Business and Management not elsewhere classified (150399): Commerce, Management, Tourism And Services (150000): Human Resources Management (150305): Organisational Behaviour (150311)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 2 0

Research Outputs


Hunter, I., Lockhart, C., Rao, V., Tootell, B., & Wong, S. (2022). Enabling Rural Telehealth for Older Adults in Underserved Rural Communities: Focus Group Study. JMIR Formative Research. 6(11)
[Journal article]Authored by: Hunter, I., Rao, V., Tootell, B.
Rao, V. (2022). SPONSORING EXPERIENCES OF ETHNIC MINORITY WOMEN IN NEW ZEALAND. New Zealand Journal of Human Resources Management.
[Journal article]Authored by: Rao, V.
Rao, V., Tootell, B., & Dickson, A. (2021). Re-Thinking the Impact of Organisational Sponsorship with Lacanian Theory. Advancing Women in Leadership Journal. 40(1), 49-62
[Journal article]Authored by: Dickson, A., Rao, V., Tootell, B.
Day, K., Hunter, I., Rao, V., Russell, G., Roskvist, R., Moir, F., . . . Van Der Werf, B. (2021). Survey protocol for exploring video and phone use in Aotearoa New Zealand general practice: Considerations for future telehealth. BMJ Health and Care Informatics. 28(1)
[Journal article]Authored by: Hunter, I., Rao, V.
Bhide, V., & Tootell, B. (2018). Perceptions of sponsoring for the career development of women: An exploratory study in Europe. International Journal of Evidence Based Coaching and Mentoring. 16(1), 3-19 Retrieved from https://radar.brookes.ac.uk/radar/items/dd8c0f2c-c7fd-4a1e-a98a-366d0ada8d34/1/
[Journal article]Authored by: Rao, V., Tootell, B.


Bhide, V., & Tootell, B. (2018). Young women in leadership, Massey University. In A. Blackman, D. Kon, & D. Clutterbuck (Eds.) Coaching and Mentoring in the Asia Pacific. (pp. 203 - 208). : Routledge
[Chapter]Authored by: Rao, V., Tootell, B.
Bhide, V., & Palmer, F. (2017). The virtual Maori mentoring programme, Massey business school, New Zealand. In The Sage Handbook of Mentoring. (pp. 539 - 544). : Sage Reference
[Chapter]Authored by: Palmer, F., Rao, V.


Parker, J., Arrowsmith, J., Barney, A., Bone, K., Junaid, F., Port, Z., . . . Tappin, D.(2019). Eurofound Country Profile: Working life in New Zealand. Dublin, Ireland: Eurofound
[Technical Report]Authored by: Arrowsmith, J., Barney, A., Parker, J., Port, Z., Rao, V., Tappin, D.
Kelly, S., Bensemann, JM., Bhide, V., Eweje, G., Imbeau, JS., Lockhart, J., . . . Warren, L. (2017). Disruptive technology in the agri-food sector: An examination of current and future influence on sustainability, bio-security and business effectiveness. Massey University.
[Commissioned Report]Authored by: Bensemann, J., Imbeau, J., Kelly, S., Lockhart, J., Rao, V., Scott, J.


Kerehoma, C., Mika, J., Tweed, D., & Rao, V.(2020). Re-imagining economy, people and community: The promise of the Aroha Economy. . Kelley School of Business, Indiana University
[Conference Paper]Authored by: Rao, V., Tweed, D.
Scott, J., Bensemann, J., Eweje, G., Kelly, S., Lockhart, J., Rao, V., . . . Taskin, N.The emergence of social innovation in the agri-food Sector: An unintended outcome in a competitive, consumer oriented, and regulated market.. . Chicago, IL USA
[Conference Paper]Authored by: Bensemann, J., Lockhart, J., Rao, V., Scott, J.
Tootell, B., Fountaine, S., Bensemann, JM., & Rao, V.Achieving Career Excellence: enhancing transitions for young women from university to the workplace. . Sydney, Australia
[Conference Paper]Authored by: Bensemann, J., Fountaine, S., Rao, V., Tootell, B.
Rao, V.The sponsoring relationship: New Zealand women’s experiences of sponsoring. . Sydney, Australia
[Conference Paper]Authored by: Leberman, S., Rao, V.

Teaching and Supervision

Courses Coordinated

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 0

Current Doctoral Supervision

Co-supervisor of: