Dr Farah Palmer staff profile picture

Contact details +6469517912

Dr Farah Palmer

Associate Dean - Maori

Massey Business School

Senior Lecturer

School of Management

I have a particular research interest in race, gender and leadership issues in sport management, and my most recent publications have focused on Elite Maori athletes and their cultural identities in sport, the leadership and organisational culture of the All Blacks, Black Ferns, Maori All Blacks, Maori women's experiences in sport management, and the involvement of mothers in elite sport as leaders and athletes. For 10 years I captained the New Zealand women's rugby team (Black Ferns), and since retiring in 2006 I have been a Professional Development Manager (PDM) for the Manawatu Rugby Union, an independent member of the Maori Rugby Board, member of the Women's Advisory Committee for the International Rugby Board (IRB), and research consultant for the New Zealand Rugby Union (NZRU). I am also the Director of Te Au Rangahau (Maori Business & Leadership Centre) and an associate of Te Mata o te Tau (Academy for Maori Research and Scholarship at Massey University). My current community commitments include being a Trustee for an alternative education programme with a sport/Maori approach (Manukura) and a member of the Ministerial Taskforce reviewing Alcohol Advertising and Sponsorship.  I teach a leadership paper and promote leadership development opportunities such as the Young Women in Leadership@Massey workshop for Year 12 female students.

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Contact details

  • Ph: +64 6 356 9099 extension 84912
    Location: 3.07, Business Studies Central
    Campus: Turitea

Research Expertise

Research Interests

Gender issues in sport from a sociological or kaupapa Maori perspective

Diversity issues in sport management and leadership

Maori leadership and governance in sport and business


21st Century Citizenship, Health and Well-being

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Corporate Governance and Stakeholder Engagement (150303)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 2 2

Teaching and Supervision

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 1 1
Co-supervisor 2 8

Current Doctoral Supervision

Main Supervisor of:

  • Admiral Manganda - Doctor of Philosophy
    The 21st century indigenous entrepreneur dilemma : To preserve cultural identity and practices or to innovate and adapt to modernism?

Co-supervisor of:

  • Alida Shanks - Doctor of Philosophy
    How did we get here? Power dynamics and gender equity in New Zealand sport organisations.
  • Malcolm Mulholland - Doctor of Philosophy
    Prominent New Zealand Flags and Changing Notions of Identity

Completed Doctoral Supervision

Main Supervisor of:

  • 2017 - Rawiri Tinirau - Doctor of Philosophy
    Te Kura i Awarua: Understanding, valuing and practising tikanga in Maori businesses and organisations

Co-supervisor of:

  • 2019 - Vasudha Rao - Doctor of Philosophy
    Rethinking sponsoring: Evidencing and conceptualising sponsorship as a relational practice for women’s career development
  • 2019 - Jeremy Hapeta - Doctor of Philosophy
    An Examination of Cultural Inclusion and Māori Culture in New Zealand Rugby: The Impact on Well-being
  • 2015 - Bevan Erueti - Doctor of Philosophy
    NGA KAIPARA MAORI: NGA PUMAHARA O TE TUAKIRI MAORI ME TE AO HAKINAKINA Maori Athletes: Perceptions of Maori Identity and Elite Sport Participation
  • 2013 - Ryan Holland - Doctor of Philosophy
    Governance of New Zealand National Sport Organisations: Pasifika and Maori Voices
  • 2012 - Thomas Johnson - Doctor of Philosophy
    A Case Study of the Winning Ethos and Organisational Culture of the All Blacks (1950-2010)
  • 2012 - Tyron Love - Doctor of Philosophy
    Corporate Philanthropy in New Zealand: Exploring the Corporate Philanthropic Relationship
  • 2011 - Meihana Durie - Doctor of Philosophy
    He Kawa Oranga: Maori engagement in the 21st Century
  • 2009 - Anne Probert - Doctor of Philosophy
    Competitive Bodybuilders and identity: Insights from New Zealand

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