Dr Andrew Murphy staff profile picture

Contact details +64 (09) 414 0800  ext. 43305

Dr Andrew Murphy BA, BCom, MCom, PhD

Senior Lecturer

School of Communication, Journalism and Marketing

Roles and Responsibilities

Deputy Director, Centre for Advanced Retail Studies

Associate Editor, Buyer Behavior, Journal of Business Research 

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Contact details

  • Ph: +64 9 213 6305
    Location: 3.62, Quad A
    Campus: Albany


  • Bachelor of Arts - University of Auckland (1991)
  • Bachelor of Commerce - University of Auckland (1991)
  • Master of Commerce - University of Auckland (1996)
  • Doctor of Philosophy - University of British Columbia (2003)

Research Expertise

Research Interests

  • Retail marketing
  • Online shopping
  • Organic food marketing and consumption
  • Farmers' markets
  • Fair trade food
  • Ethical consumption


Future Food Systems

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Consumer-Oriented Product or Service Development (150501):
Economic Geography (160401): Human Geography (160400):
Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503):
Studies In Human Society (160000)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 5

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 1 0
CoSupervisor 3 2


  • Retail Marketing (156.339)
  • Advanced Research Methods (156.744)

Current Doctoral Supervision

Supervisor of:

  • Fred Musika - PhD
    Integrating green consumption dimension: Consumer Styles Inventory (CSI) scale refinement and validation

CoSupervisor of:

  • Hussam Aldolaigan - PhD
    Improving Marketing Efficiency Through Analytics: Agrifood Retail Customer Loyalty and Location Assessment
  • Kousar Sadeghzadeh Fesaghandis - PhD
    Down the Rabbit-Hole: The Experience of Fantasy Servicescapes and Consumers’ Emotional and Behavioural Responses
  • David Jaud - PhD
    "What makes a good wine label? Consumers' responses to wine label design".

Completed Doctoral Supervision

CoSupervisor of:

  • 2017 - Hua Dong - PhD
    Collaborating to Develop: A perspective on Current Chinese Social Partnership Development.
  • 2016 - Sarah Louise Dodds - PhD
    Consumer Value and Value Co-creation in Complementary and Alternative Medicine (CAM) Health Services

Media and Links

Other Links

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