Dr Sandy Bulmer staff profile picture

Contact details +64 (09) 414 0800  ext. 43315

Dr Sandy Bulmer Marketing, Marketing, Food Technology

Senior Lecturer

School of Communication, Journalism and Marketing

Professional

Contact details

  • Location: QB 3.40A, Quad B
    Campus: Albany Main Campus

Qualifications

  • PhD - University of Auckland (2011)
  • Master of Commerce - University of Auckland (2002)
  • BTech(Hons) - Massey University (1983)

Research Expertise

Research Interests

Brands

Advertising

Marketing Communications

What consumers do with marketing communications

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Communications (150502)

Research Outputs

Journal

Lyes, A., Palakshappa, N., & Bulmer, S. (2016). Cause-related events: Fulfilling the objectives of social partnerships. International Journal of Nonprofit and Voluntary Sector Marketing. 21(4), 286-301
[Journal article]Authored by: Bulmer, S., Palakshappa, N.
Dodds, S., Bulmer, S., & Murphy, A. (2014). Consumer value in complementary and alternative medicine (CAM) health care services. Australasian Marketing Journal. 22(3), 218-229
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Dodds, S., Bulmer, S., & Murphy, A. (2014). Consumer value in complementary and alternative medicine (CAM) health care services. Australasian Marketing Journal. 22(3), 218-229
[Journal article]Authored by: Bulmer, S.
Bulmer, S., & Buchanan-Oliver, M. (2014). Contextualising brand consumption experiences: A multi-modal enabling technique. Qualitative Market Research. 17(2), 151-167
[Journal article]Authored by: Bulmer, S.
Bulmer, S., & Buchanan-Oliver, M. (2011). Brands as resources in intergenerational cultural transfer. Advances in Consumer Research. 39, 379-384
[Journal article]Authored by: Bulmer, S.
Hawkins, J., Bulmer, S., & Eagle, L. (2011). Evidence of IMC in social marketing. Journal of Social Marketing. 1(3), 228-239
[Journal article]Authored by: Bulmer, S.
Bulmer, S., & Buchanan-Oliver, M. (2010). Experiences of brands and national identity. Australasian Marketing Journal. 18(4), 199-205
[Journal article]Authored by: Bulmer, S.
Palakshappa, N., Bulmer, S., Eweje, G., & Kitchen, P. (2010). Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand. Journal of Marketing Communications. 16(4), 255-268
[Journal article]Authored by: Bulmer, S., Eweje, R., Palakshappa, N.
Eagle, L., Kitchen, PJ., & Bulmer, S. (2007). Insights into interpreting integrated marketing communications: A two-nation qualitative comparison. European Journal of Marketing. 41(7-8), 956-970
[Journal article]Authored by: Bulmer, S.
Bulmer, S., & Buchanan-Oliver, M. (2006). Advertising across cultures: Interpretations of visually complex advertising. Journal of Current Issues and Research in Advertising. 28(1), 57-71
[Journal article]Authored by: Bulmer, S.
Bulmer, S., & Buchanan-Oliver, M. (2006). Visual rhetoric and global advertising imagery. Journal of Marketing Communications. 12(1), 49-61
[Journal article]Authored by: Bulmer, S.
Bulmer, S., & Buchanan-Oliver, M. (2004). Meaningless or meaningful? Interpretation and intentionality in post-modern communication. Journal of Marketing Communications. 10(1), 1-15
[Journal article]Authored by: Bulmer, S.
Eagle, L., Bulmer, S., de Bruin, A., & Kitchen, PJ. (2006). Advertising and children: Issues and policy options. Journal of Promotion Management. 11(2-3), 175-194
[Journal article]Authored by: Bulmer, S., de Bruin, A.
Eagle, L., Bulmer, S., Kitchen, PJ., & Hawkins, J. (2004). Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. 4(3), 271-287
[Journal article]Authored by: Bulmer, S.
Eagle, L., Bulmer, S., De Bruin, A., & Kitchen, PJ. (2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications. 10(1), 49-67
[Journal article]Authored by: Bulmer, S., de Bruin, A.
Eagle, L., Bulmer, S., & De Bruin, A. (2003). Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions. Journal of Marketing Communications. 9(3), 129-146
[Journal article]Authored by: Bulmer, S., de Bruin, A.
Eagle, L., de Bruin, A., & Bulmer, S. (2002). Violence, values, and the electronic media environment. Corporate Communications: An International Journal. 7(1), 25-33
[Journal article]Authored by: Bulmer, S., de Bruin, A.

Thesis

Dodds, SL. (2016). Consumer value and value co-creation in complementary and alternative medicine (CAM) healthcare services. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Dodds, S.Edited by: Bulmer, S., Murphy, A.
Bulmer, S. (2011). How do brands affect national identity?. (Doctoral Thesis, University of Auckland)
[Doctoral Thesis]Authored by: Bulmer, S.
Bulmer, SL. (2001). Consumer Interpretation of metaphors in complex television advertising: an extension study.. (Master's Thesis, University of Auckland)
[Masters Thesis]Authored by: Bulmer, S.

Conference

Dodds, SL., Bulmer, SL., & Murphy, AJ. (2016). Visual methods: Enhancing understanding of consumers’ experiences of healthcare services. In D. Fortin, & LK. Ozanne (Eds.) Marketing in a Post-Disciplinary Era. (pp. 760 - 760). Christchurch, New Zealand: Australian and New Zealand Marketing Academy Conference (ANZMAC)
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Lyes, A., Palakshappa, NN., & Bulmer, S. (2012). Communicating Corporate Social Responsibility Using Social Media: Implications For Marketing Strategists. In Marketing in the Socially Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, AMA Summer Marketing Educators’ Conference Chicago, illinois: American Marketing Association
[Conference Abstract]Authored by: Bulmer, S., Palakshappa, N.
Bulmer, SL., & Buchanan-Oliver, M.(2014). Nostalgia, Brands and Relationships: Cultural Chains of Memory. Paper presented at the meeting of Brands and Brand Relationships 2014, Conference Presentation Abstracts. Boston University School of Management
[Conference Paper]Authored by: Bulmer, S.
Bulmer, SL., Palakshappa, N., & Pham, K. (2013). Exploring consumer responses to nonprofit Facebook pages.. Proceedings of ANZMAC 2013 Conference. : ANZMAC 2013
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Palakshappa, N.
Bulmer, S., & Buchanan-Oliver, M. (2012). Brand consumption rituals and national identity. Asia Pacific Advances in Consumer Research. Vol. 10 (pp. 172 - 173). : Asia Pacific Association for Consumer Research [ACR] Conference
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Lyes, A., Palakshappa, NN., & Bulmer, SL. (2012). Communicating Corporate Social Responsibility Using Social Media: Implications For Marketing Strategists. In Proceedings of 2012 AMA Summer Marketing Educators’ Conference Vol. 23 (pp. 249 - 256). , 2012 AMA Summer Marketing Educators’ Conference Chicago: American Marketing Association
[Conference Abstract]Authored by: Bulmer, S.
Lyes, A., Bulmer, S., & Palakshappa, N. (2012). Using Facebook to communicate corporate social responsibility activities. In PJ. Kitchen, & A. Palmer (Eds.) Proceedings of 17th International Conference on Corpor@te and M@rketing Communications Conference. (pp. 27 - 46). Brittany: The 17th International Conference on Corporate and Marketing Communications: Past, Present, Future - Shaping Corporate and Marketing Communications
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Palakshappa, N.
Bulmer, S., & Buchanan-Oliver, M. (2011). Brands as resources in intergenerational cultural transfer. In ACR 2011 Conference Program(pp. unpaginated). , The Association for Consumer Resarch [ACR] Annual North American Conference: Building Connections United States: Association of Consumer Research
[Conference Abstract]Authored by: Bulmer, S.
Bulmer, S., & Buchanan-Oliver, M. (2010). Big ideas on the contribution of brands to consumers' lives. Advances in Consumer Research. Vol. 38 (pp. 344 - 350).
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Bulmer, S., & Buchanan Oliver, M. (2010). Marketing communications: Resources for national identity projects. Proceedings of the 15th International Conference on Corporate and Marketing Communications (CMC 2010): Communications in Times of Growth and Times of Crisis. (pp. 56 - 65). Denmark: 15th International Conference on Corporate and Marketing Communications [CMC]: Communications in Times of Growth and Times of Crisis
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Bulmer, S., & Buchanan Oliver, M. (2009). Brands, brand communications and national identity. In DD. Tojib (Ed.) Proceedings of the Australian and New Zealand Marketing Academy [ANZMAC] Conference 2009. (pp. 1 - 8). Australia: Australian and New Zealand Marketing Academy [ANZMAC] Conference: Sustainable Management and Marketing
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Palakshappa, N., Bulmer, S., & Eweje, G. (2008). IMC and non-profit organisations: A case study from New Zealand. In K. Podnar, & Z. Jancic (Eds.) Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary Use, Challenges and Criticism. Proceedings of the 13th International Conference on Corporate and Marketing Communications (CMC 2008). (pp. 137 - 144). Slovenia: 13th International Conference on Corporate and Marketing Communications: Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary use, Challenges and Criticism
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Eweje, R., Palakshappa, N.
Bulmer, S., & Buchanan Oliver, M. (2008). The power of brands in the construction of national identity. Proceedings of the Thought Leaders International Conference on Brand Management. (pp. unpaged - 11). United Kingdom: The 4th Thought Leaders International Conference on Brand Management
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Hawkins, J., Bulmer, S., Rose, L., & Eagle, L. (2006). School-based health communication: Are parents the weakest link?. Australian and New Zealand Marketing Academy Conference: Proceedings. (pp. 1 - 6). Australia: Australian and New Zealand Marketing Academy [ANZMAC] Conference 2006: Advancing Theory, Maintaining Relevance
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Bulmer, S. (2006). Conversations around brands, advertising and community identity: The case of national identity. In Association of Consumer Research Asia Pacific [ACR] 2006 Borderless Consumption: Doctoral Colloquium Program and Paper Abstracts(pp. 6 - 6). , Association of Consumer Research Asia Pacific [ACR] 2006: Borderless Consumption Australia: Association for Consumer Research Asia Pacific
[Conference Abstract]Authored by: Bulmer, S.
Bulmer, SL., & Buchanan Oliver, M. (2005). Semiotics, meaning and advertising: Evolution through time and space. In AD. Bruin, & NP. Eds (Eds.) 2nd Qualitative Research in Business Symposium: Proceedings. (pp. unpaged). Auckland, NZ
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Bulmer, SL., & Eagle, LC. (2005). Perspectives from New Zealand on advertising self regulation and marketing food to children. In SP. Ed (Ed.) Australia and New Zealand Marketing Academy Conference 2005: Broadening the Boundaries. (pp. 9 - 16). Fremantle, WA
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Hawkins, JC., Eagle, LC., & Bulmer, SL. (2005). Pharmaceutical marketing and barriers to communications. In SP. Ed (Ed.) Australia and New Zealand Marketing Academy Conference: Broadening the Boundaries. (pp. 53 - 60). Fremantle, WA
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Davison, A., Bulmer, SL., & Eagle, LC. (2005). Integrated marketing communication implementation in small New Zealand businesses. In IP. Ed (Ed.) 10th International Conference on Corporate and Marketing Communications. (pp. 250 - 269). Nicosia, Cyprus
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Eagle, LC., Bulmer, SL., & Blair, R. (2005). Why white boxes and gray markets may cause brand communication blues. In IP. Ed (Ed.) 10th International Conference on Corporate and Marketing Communications. (pp. 208 - 225). Nicosia, Cyprus
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Bulmer, SL., Hawkins, JC., & Eagle, LC. (2004). Child consumers of advertising: Differences across deciles. Australian and New Zealand Marketing Academy: Marketing Accountabilities and Responsibilities. (pp. 1 - 11). Wellington, NZ
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Bulmer, SL., & Buchanan Oliver, M. (2004). Television advertising, intentions and interpretations: Developing insights using qualitative approaches. In AD. Bruin, & NP. Eds (Eds.) Qualitative Research in Business Symposium Proceedings. (pp. unpaged). Auckland, NZ
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 0 1
CoSupervisor 0 2

Completed Doctoral Supervision

Supervisor of:

  • 2016 - Sarah Louise Dodds - PhD
    Consumer Value and Value Co-creation in Complementary and Alternative Medicine (CAM) Health Services

CoSupervisor of:

  • 2011 - Suzanne Joy Flannagan - Doctor of Business and Administration
    Enabling Promise Delivery: The influence of internal marketing communication
  • 2009 - Jacinta Carol Hawkins - PhD
    Applying marketing theory in educational settings: A study of communication processes within school-based health promotions

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