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Bachelor of Business Studies (Marketing Communication)
Graduated in 2012
“Throughout the degree we are shown the application of our coursework, reinforcing the importance of keeping in-touch with the real world.”
“On completion of my schooling in 2008 I was faced with the decision of whether to continue my education at a tertiary level or to take a gap year. My first experience of Massey was at the annually held Open Day. The student representatives were welcoming and helpful, and an added bonus was the free parking. Plans were being developed, and since then a brand new library has been constructed, providing extensive resources and study space for students.
From attending the open day I gained the impression that in response to the increasingly turbulent and changing environment, Massey University provides adaptive, up-to-date courses which are relevant to industry requirements. Massey University is ideally located, with many complimentary services such as Westfield Albany, North Harbour Stadium, and a transport hub in the near vicinity.
A hesitation I had in choosing Massey University was that when I am applying for jobs next to candidates from well-known institutions such as Auckland University, would it would be recognized as a top quality education? However, after searching for university rankings and reviews I was assured by finding Massey University to be 21st in the top 100 universities and colleges in Oceania.
After completing the core papers in the first year of the BBS programme I selected Marketing Communications as my first major as Loren Stangl, whose experience and interest in, and enthusiasm for international marketing attracted me to the subject. The School of Communication, Journalism and Marketing, based on the Albany campus, has many outstanding lecturers which contributed to my decision. The three that stand out to me particularly are: Simon Cope, who showed a personal interest in his students and shared a wealth of knowledge based on his experience creating a number of successful businesses; Dr Andrew Murphy, whose interests were in the area of retailing and consumer behaviour; and Loren Stangl, as mentioned above.
I have found group assignments, a part of the coursework for many papers in the Bachelor of Business Studies program, to be an opportunity to further develop personal skills such as leadership and teamwork, effective communication and interpersonal skills, and organisation. Interacting with individuals from diverse social/cultural backgrounds has prepared me for the workplace in the ‘real world’, and I have built many friendships from working in this environment. Throughout the degree we are shown the application of our coursework, reinforcing the importance of keeping in-touch with the real world.
To any individual seeking direction for their studies I highly recommend enrolling in the Bachelor of Business Studies at Massey. On completion of your degree, you will be enabled to enter the workplace having developed well rounded skills throughout the course. To help facilitate this, Massey University Students can access current online job advertisements, placement programs and advice on a range of career-related topics from MasseyCareerHub, one of the university’s many student support services.”
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Last updated on Tuesday 16 August 2016